All Posts

tmwi appoints Matt Morgan as Managing Director alongside a raft of strategic hires

tmwi appoints Matt Morgan as Managing Director alongside a raft of strategic hires

Warwickshire-based marketing agency, tmwi, has appointed a new Managing Director, Ma..

Business

Why Is Marketing Important?

Why Is Marketing Important?

Why is marketing important? That is a question I am asked all the time from those who need help wi..

Business

How to Manage Your Facebook Ads Campaigns

How to Manage Your Facebook Ads Campaigns

Facebook Ads Manager is an amazing tool which enables you to setup, monitor and track your Faceboo..

Business

Building back a better internet: The demise of third-party cookies and what comes next

Building back a better internet: The demise of third-party cookies and what comes next

 By Vihan Sharma, European Managing Director, LiveRamp 2020 was a turbulent year for adtech and digi..

Digital Marketing Trends that will change how brands operate in 2021

Digital Marketing Trends that will change how brands operate in 2021

By Michael Bush, Commercial Director, Climb Online Over the last 12 months, video conferencing tool ..

Technology

The Businesses Who Prepare For Changes to IR35 Legislation Will Be The Businesses With The Best Talent

The Businesses Who Prepare For Changes to IR35 Legislation Will Be The Businesses With The Best Talent

By Morten Petersen, CEO of WorksomeCompetition for the best talent is a constant challenge and esp..

Business

The Most Effective Marketing Strategies For Your Online Business

The Most Effective Marketing Strategies For Your Online Business

Marketing is the activity, group of processes, and institutions for making, communicating, deliver..

Business

How To Do Well In Your Facebook Ads Manager Campaigns?

How To Do Well In Your Facebook Ads Manager Campaigns?

Facebook Ads Manager is an amazing tool which enables you to setup, monitor and even report on all..

Love in Lockdown – how the pandemic has shaped Valentine’s email marketing

Love in Lockdown – how the pandemic has shaped Valentine’s email marketing

Guy Hanson, VP Customer Engagement, ValidityNearly a year into the “new normal” an..

DLMDD to provide young people with experience in the music industry through rich mix “new creatives” partnership

DLMDD to provide young people with experience in the music industry through rich mix “new creatives” partnership

London-based sonic branding agency joins scheme to transform the lives of young peop..

Business

Advertising to Maximize Profits

Advertising to Maximize Profits

Advertising is any paid form of public communication from an accepted source or sponsor that draws..

Business

Advertising and Marketing Online

Advertising and Marketing Online

Digital marketing is the most effective part of internet marketing which uses web and internet bas..

Business

Five things to try with your marketing in 2021 

Five things to try with your marketing in 2021 

By Lis Anderson, director, AMBITIOUS PR   When it comes to marketing, 2020 made us adept at being ag..

Business

How Does Affiliate Marketing Work? The Top 3 Different Fundamentals

How Does Affiliate Marketing Work? The Top 3 Different Fundamentals

Affiliate marketing is really a unique form of performance-based advertising where a company rewar..

Business

How To Combine Your Social Media Marketing With Other Marketing Strategies

How To Combine Your Social Media Marketing With Other Marketing Strategies

Social media is the fuel that drives marketing and sales. If you have an existing presence on one ..

It’s Time for a Branding re-set – Getting Back to Basics

It’s Time for a Branding re-set – Getting Back to Basics

By Gayle Carpenter, Director of creative agency, Sparkloop  The Christmas ads are no..

Focus on marketing efficiency in 2021 – and act proactively

Focus on marketing efficiency in 2021 – and act proactively

Five measures for more power through AI and marketing intelligence By Ricardas Montv..

Business

Trending topics of 2020

Trending topics of 2020

By Mathys & Squire  Tiger King – Murder, mayhem, mullets… and trade mark law In this series, exp..

Business

Predictions for the marketing industry in 2021

Predictions for the marketing industry in 2021

 By Will Tinson, Head of Business Development at Maxx Design If 2020 taught businesses anything, it’..

Business

How Advertising On Social Media Works

How Advertising On Social Media Works

Advertising can be defined as a commercial communication which uses an officially sponsored, officia..

Business

Avoiding Marketing Myopia

Avoiding Marketing Myopia

For many marketers, marketing refers to the act of taking an action that increases the sale of a pro..

Word of Mouth Marketing in 2021

Word of Mouth Marketing in 2021

 By Toby Britton, co-founder of Miappi Introduction It’s said that the best things in life are free,..

Portraying True  Authenticity in Corporate Social Activism

Portraying True  Authenticity in Corporate Social Activism

Sam Holding, Head of International, SparkPost Over the past few years we’ve witnesse..

Business

 ‘How to survive being an introvert in marketing’

 ‘How to survive being an introvert in marketing’

 By Clair Heaviside, co-founder of award-winning digital marketing agency, Serotonin, and one of The..

Business

The Marketing Tool For 2021

The Marketing Tool For 2021

By Andy Johns, founder and director of creative design agency Good Communications Because of Covid h..

Adapting businesses to a new reality

Adapting businesses to a new reality

By Nicole Kivel, Regional Retail Media Managing Director at Criteo: We are now livin..

Business

Important Marketing Tips For Online Businesses

Important Marketing Tips For Online Businesses

Marketing is one of the ever-changing landscapes that shifts so rapidly, it is sometimes difficult t..

Business

What is an Internet Marketing IMS Strategy?

What is an Internet Marketing IMS Strategy?

An advertising strategy is an integrated set of marketing communications that share a common concept..

Can a B2B business run successful seasonal marketing campaigns?

Can a B2B business run successful seasonal marketing campaigns?

By Andy Woods, Design Director, Rouge Media Seasonal marketing campaigns have become..

How the marketing and advertising sectors are leading the way in the hiring revolution

How the marketing and advertising sectors are leading the way in the hiring revolution

By Morten Petersen The health pandemic has led to dramatic changes in the way we wor..

Business

3 marketing tactics to boost ecommerce sales in 2021

3 marketing tactics to boost ecommerce sales in 2021

By Andy Bojko at Hidepark. With non-essential retailers in the UK forced to close once again through..

Business

Webinars: the key to running a successful business in 2021

Webinars: the key to running a successful business in 2021

By  Stefan Ciancio It’s not a normal time to be running a business. Current coronavirus restrictions..

Business

Organic marketing is the way forward – so why aren’t you doing it?

Organic marketing is the way forward – so why aren’t you doing it?

By  Stefan Ciancio Upping your client list and supercharging your revenue doesn’t have to cost a for..

THE IMPORTANCE OF CUSTOMER SATISFACTION And how it can be the difference between business success or failure

THE IMPORTANCE OF CUSTOMER SATISFACTION And how it can be the difference between business success or failure

     By Joanna Swash, Group CEO at Moneypenny The company answers calls..

Major trends in eCommerce packaging – COVID-19 and Customers

Major trends in eCommerce packaging – COVID-19 and Customers

By Sujan Shah, CEO Rocaba Packaging Limited and Carrier Bag Shop Over the last 12 months, most brand..

The complicated laws that govern email marketing

The complicated laws that govern email marketing

By Graham Smith, MarketingGraham.com Even the most experienced marketing execs and b..

The value of data and why you should use it responsibly

The value of data and why you should use it responsibly

By Scott Logie, Customer Engagement Director at REaD Group In 2010, data journalist ..