Adverty and InMobi launch in-game advertising for global brands and agencies
Partnership between industry leaders widens access to the latest in-game advertising opportunities. Adverty ..
Business
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The key role of mobile marketing on the road to recovery
By Anne Jarry, Marketing Director at Selligent Marketing Cloud Mobile devices have become the Swiss Army Knives in our pockets, provid..
Business
Inskin Media partners with Right Thing. Media to offer effective, brand-safe social impact advertising at scale
Inskin Media, which specialises in high impact digital advertising, has partnered with Right Thing.Media (RT..
Business
Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform
Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide ..
Business
Creative agency Shaped By celebrates the influences that shape us with “playful” rebrand
Bristol creative studio Workbrands has relaunched as Shaped By, a creative studio for global tech brands. Workbrands, founded by Nick ..
Business
Digital Marketing Agency Climb Online partners with Clear Channel to Drive UK Growth
London based digital marketing agency, Climb Online, today announced its partnership with a leading Out of Home media company Clear Ch..
Business
Hygiene now over four times as important as customer service, according to hospitality customers
54% of Brits deem cleanliness and hygiene to be most important to them post COVID-19 98.7% of the public less likely to visit busines..
Business
Can fashion pivot in crisis? How technology can help boost customer satisfaction with centralised data
Fashion PLM experts at Centric Software provide insight for how companies can use sourcing data and logistics technology to stay align..
Business
Cavai announces partnership with Orage Publishing as the content provider seeks to leverage the ground-breaking conversational ad format, Cavai Bubble®
Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Ora..
Business
Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, wh..
Business
Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale
With its second acquisition of 2021, Impact offers the most comprehensive set of technology solutions for al..
Business
Graphic Design – What You Need to Know
Graphic design images, what are they? You have probably heard of graphic design, or even been involved in web design, and you m..
News
Informa and Totem sign global deal to launch the ConnectMe platform for seamless virtual & hybrid events
Informa, the global events and publishing group, has collaborated with virtual events provider Totem to launch ConnectMe, a pure self-..
Business
Will new audio-chat app, Clubhouse, prove beneficial to brands?
By Michael Bush, Commercial Director, Climb Online At the start of December 2020, new audio-only iPhone app, Clubhouse, had 3,500 memb..
Business
How to effectively use email to grow business
By Sam Holding, Head of International, SparkPost Despite economic and environmental challenges in 2020, the reality is many businesses..
Business
Inskin Media partners with Lumen Research to offer predictive attention estimates
Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate ass..
Business
Business
Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy
Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy
Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced the expa..
Business
Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities
Acquisition accelerates Impact’s market leadership position in publisher partnership technology Impact, the global leade..
Opinion
Covatic appoints industry heavyweight and ex-BBC strategy head as it readies itself for further growth
The Birmingham and London-based start-up has hired ex-BBC veteran Daniel Pike as Chief Product Officer Covatic, a fast-gr..
Opinion
How to attract your ideal clients through branding
By Trudie Avery What comes first, the logo or the brand? People often think that their logo is their brand but there is so much more t..
Technology
Zero-party data, a major opportunity for brands in 2021
The last 12 months have profoundly and irreversibly transformed consumer shopping habits. More than ever, companies need to better und..
Business
Business
How to Effectively Choose Your Advertising
How to Effectively Choose Your Advertising
Definition of Advertising. The definition of advertising simply is the promotion of a product or service for the purpose of selling it to the genera..
Business
Business
The Types of Marketing That Can Help Any Business Grow
The Types of Marketing That Can Help Any Business Grow
Marketing refers to various acts that a business undertakes in order to promote the sale or purchase of a certain product, service, or item. This in..
Business
2021 AML Trend Foresights for 28 Experts from 17 Different Countries
While left 2020 behind, we see last year was challenging to fight against financial crime like all the other sectors. COVID-19 has aff..
Opinion
Inskin unveils new conversational advertising feature to supercharge ad engagement and e-commerce
A new partnership with Cavai, the world’s most advanced conversational advertising platform, provides unprecedented interactivity with..
Business
Six steps to marketing success at a time of disruption
By Matt Morgan, MD, tmwi , on the need for an integrated and considered approach at a time of rapid shifts in behaviour Profound chang..
Business
Adnami bolsters team as it hires Publisher Partnerships Manager and Commercial Activation Manager to help clients deliver high impact campaigns
Following massive growth, Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has furthe..
Business
Impact makes strategic hires as it promotes a number of staff, with Alex Springer now Regional VP, EMEA
Partnership automation company, Impact, has made a number of new hires amid the continued expansion of its EMEA team, with a range of ..
Opinion
How can you navigate the complicated world of copyright music and social media? The answer lies in technology
By Rory Kenny, CEO and founder of Loudly takes a look at the complicated world of copyright music when it comes to social media. Copyr..
Business
Over 3000 Brands Protected by White Bullet’s Newly Launched Platform
Take-up of the new solution IPIP reflects the fact that dynamic piracy detection remains an urgent issue for brands and rights owners..
Business
Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically
Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in ..
Business
Covatic appoints Accelerated Mission’s Paul Turner to help build and develop its Go-to-Market strategy
The Birmingham and London-based start-up has also hired Anastasia Petrova as iOS Developer as it readies for further growth London, UK..
Business
Cavai brings conversational advertising to the Canadian market
Kenneth Maehlum brought in to launch the award-winning Norwegian adtech company in Canada Cavai, the leader in conversational advertis..
Business
tmwi appoints Matt Morgan as Managing Director alongside a raft of strategic hires
Warwickshire-based marketing agency, tmwi, has appointed a new Managing Director, Matt Morgan, as it actively pursues growth opportuni..
Business
Business
Why Is Marketing Important?
Why Is Marketing Important?
Why is marketing important? That is a question I am asked all the time from those who need help with their business. They come to me for advice and ..
Business
Business
How to Manage Your Facebook Ads Campaigns
How to Manage Your Facebook Ads Campaigns
Facebook Ads Manager is an amazing tool which enables you to setup, monitor and track your Facebook Ads efforts. It may sound a little intimidating ..
Business
Business
Building back a better internet: The demise of third-party cookies and what comes next
Building back a better internet: The demise of third-party cookies and what comes next
By Vihan Sharma, European Managing Director, LiveRamp 2020 was a turbulent year for adtech and digital marketing, but not just because of the pandemi..
Business