Six steps to marketing success at a time of disruption
By Matt Morgan, MD, tmwi , on the need for an integrated and considered approach at a time of rapid shifts in behaviour Profound chang..
Business
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Adnami bolsters team as it hires Publisher Partnerships Manager and Commercial Activation Manager to help clients deliver high impact campaigns
Following massive growth, Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has furthe..
Business
Impact makes strategic hires as it promotes a number of staff, with Alex Springer now Regional VP, EMEA
Partnership automation company, Impact, has made a number of new hires amid the continued expansion of its EMEA team, with a range of ..
Opinion
How can you navigate the complicated world of copyright music and social media? The answer lies in technology
By Rory Kenny, CEO and founder of Loudly takes a look at the complicated world of copyright music when it comes to social media. Copyr..
Business
Over 3000 Brands Protected by White Bullet’s Newly Launched Platform
Take-up of the new solution IPIP reflects the fact that dynamic piracy detection remains an urgent issue for brands and rights owners..
Business
Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically
Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Omnicom Media Group in ..
Business
Covatic appoints Accelerated Mission’s Paul Turner to help build and develop its Go-to-Market strategy
The Birmingham and London-based start-up has also hired Anastasia Petrova as iOS Developer as it readies for further growth London, UK..
Business
Cavai brings conversational advertising to the Canadian market
Kenneth Maehlum brought in to launch the award-winning Norwegian adtech company in Canada Cavai, the leader in conversational advertis..
Business
tmwi appoints Matt Morgan as Managing Director alongside a raft of strategic hires
Warwickshire-based marketing agency, tmwi, has appointed a new Managing Director, Matt Morgan, as it actively pursues growth opportuni..
Business
Business
Why Is Marketing Important?
Why Is Marketing Important?
Why is marketing important? That is a question I am asked all the time from those who need help with their business. They come to me for advice and ..
Business
Business
How to Manage Your Facebook Ads Campaigns
How to Manage Your Facebook Ads Campaigns
Facebook Ads Manager is an amazing tool which enables you to setup, monitor and track your Facebook Ads efforts. It may sound a little intimidating ..
Business
Business
Building back a better internet: The demise of third-party cookies and what comes next
Building back a better internet: The demise of third-party cookies and what comes next
By Vihan Sharma, European Managing Director, LiveRamp 2020 was a turbulent year for adtech and digital marketing, but not just because of the pandemi..
Business
Digital Marketing Trends that will change how brands operate in 2021
By Michael Bush, Commercial Director, Climb Online Over the last 12 months, video conferencing tool Zoom experienced exponential growth, B2B social me..
Business
Technology
The Businesses Who Prepare For Changes to IR35 Legislation Will Be The Businesses With The Best Talent
The Businesses Who Prepare For Changes to IR35 Legislation Will Be The Businesses With The Best Talent
By Morten Petersen, CEO of WorksomeCompetition for the best talent is a constant challenge and especially in the marketing and media industries that..
Technology
Business
The Most Effective Marketing Strategies For Your Online Business
The Most Effective Marketing Strategies For Your Online Business
Marketing is the activity, group of processes, and institutions for making, communicating, delivering, developing, sharing, selling, and transferrin..
Business
Business
How To Do Well In Your Facebook Ads Manager Campaigns?
How To Do Well In Your Facebook Ads Manager Campaigns?
Facebook Ads Manager is an amazing tool which enables you to setup, monitor and even report on all your Facebook Ads promotions. It may seem a littl..
Business
Love in Lockdown – how the pandemic has shaped Valentine’s email marketing
Guy Hanson, VP Customer Engagement, ValidityNearly a year into the “new normal” and we’ve already seen how various states of lockdow..
Opinion
DLMDD to provide young people with experience in the music industry through rich mix “new creatives” partnership
London-based sonic branding agency joins scheme to transform the lives of young people in London’s Tower Hamlets Specialist sonic bra..
Opinion
Business
Advertising to Maximize Profits
Advertising to Maximize Profits
Advertising is any paid form of public communication from an accepted source or sponsor that draws attention to a product, ideas, products or the sp..
Business
Business
Advertising and Marketing Online
Advertising and Marketing Online
Digital marketing is the most effective part of internet marketing which uses web and internet based technologies like mobile phones, desktop comput..
Business
Business
Five things to try with your marketing in 2021
Five things to try with your marketing in 2021
By Lis Anderson, director, AMBITIOUS PR When it comes to marketing, 2020 made us adept at being agile and considered in our creativity. Whilst liste..
Business
Business
How Does Affiliate Marketing Work? The Top 3 Different Fundamentals
How Does Affiliate Marketing Work? The Top 3 Different Fundamentals
Affiliate marketing is really a unique form of performance-based advertising where a company rewards one or more affiliates for every visitor or cli..
Business
Business
How To Combine Your Social Media Marketing With Other Marketing Strategies
How To Combine Your Social Media Marketing With Other Marketing Strategies
Social media is the fuel that drives marketing and sales. If you have an existing presence on one of the major social networks like Twitter or Faceb..
Business
It’s Time for a Branding re-set – Getting Back to Basics
By Gayle Carpenter, Director of creative agency, Sparkloop The Christmas ads are now a distant memory but what we learned from the 20..
Business
Focus on marketing efficiency in 2021 – and act proactively
Five measures for more power through AI and marketing intelligence By Ricardas Montvila, Senior Director, Global Strategy, Mapp 2020 h..
Business
Business
Trending topics of 2020
Trending topics of 2020
By Mathys & Squire Tiger King – Murder, mayhem, mullets… and trade mark law In this series, experts at intellectual property firm, Mathys & S..
Business
Business
Predictions for the marketing industry in 2021
Predictions for the marketing industry in 2021
By Will Tinson, Head of Business Development at Maxx Design If 2020 taught businesses anything, it’s that they can never be too prepared. After a yea..
Business
Business
How Advertising On Social Media Works
How Advertising On Social Media Works
Advertising can be defined as a commercial communication which uses an officially sponsored, officially endorsed message to advertise or promote a pro..
Business
Business
Avoiding Marketing Myopia
Avoiding Marketing Myopia
For many marketers, marketing refers to the act of taking an action that increases the sale of a product, service, or idea. In recent years, the New Y..
Business
Word of Mouth Marketing in 2021
By Toby Britton, co-founder of Miappi Introduction It’s said that the best things in life are free, and the world of marketing is no exception. Forge..
Business
Portraying True Authenticity in Corporate Social Activism
Sam Holding, Head of International, SparkPost Over the past few years we’ve witnessed a striking shift in how brands communicate their..
Business
Business
‘How to survive being an introvert in marketing’
‘How to survive being an introvert in marketing’
By Clair Heaviside, co-founder of award-winning digital marketing agency, Serotonin, and one of The Drum’s Creative Equals Business Leaders 2020 I’m ..
Business
Business
The Marketing Tool For 2021
The Marketing Tool For 2021
By Andy Johns, founder and director of creative design agency Good Communications Because of Covid hardly anyone is sat at in the office anymore – cus..
Business
Adapting businesses to a new reality
By Nicole Kivel, Regional Retail Media Managing Director at Criteo: We are now living in a new world which for consumers and businesse..
Business
Business
Important Marketing Tips For Online Businesses
Important Marketing Tips For Online Businesses
Marketing is one of the ever-changing landscapes that shifts so rapidly, it is sometimes difficult to keep up. That is why many people end up doing wh..
Business
Business
What is an Internet Marketing IMS Strategy?
What is an Internet Marketing IMS Strategy?
An advertising strategy is an integrated set of marketing communications that share a common concept and message that form an integrated whole. An IMC..
Business
Can a B2B business run successful seasonal marketing campaigns?
By Andy Woods, Design Director, Rouge Media Seasonal marketing campaigns have become second nature to most B2C brands as events like C..
Business