Using your branding strategy to communicate your company values
By Kashif Naqshbandi, CMO at Tenth Revolution Group The best branding not only makes..
Business
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Diversity media network Brand Advance extends partnership with Brand Metrics
Brand uplift measurement now a..
Business
Adverty and InMobi launch in-game advertising for global brands and agencies
Partnership between industry leaders widens access to the ..
Business
The key role of mobile marketing on the road to recovery
By Anne Jarry, Marketing Director at Selligent Marketing Cloud Mobile devices have b..
Business
Inskin Media partners with Right Thing. Media to offer effective, brand-safe social impact advertising at scale
Inskin Media, which specialises in high impact digital adv..
Business
Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform
Leading in-game advertising platform, Adverty, today annou..
Business
Creative agency Shaped By celebrates the influences that shape us with “playful” rebrand
Bristol creative studio Workbrands has relaunched as Shaped By, a creative studio fo..
Business
Digital Marketing Agency Climb Online partners with Clear Channel to Drive UK Growth
London based digital marketing agency, Climb Online, today announced its partnership..
Business
Hygiene now over four times as important as customer service, according to hospitality customers
54% of Brits deem cleanliness and hygiene to be most important to them post COVID-1..
Business
Can fashion pivot in crisis? How technology can help boost customer satisfaction with centralised data
Fashion PLM experts at Centric Software provide insight for how companies can use so..
Business
Cavai announces partnership with Orage Publishing as the content provider seeks to leverage the ground-breaking conversational ad format, Cavai Bubble®
Cavai, the leader in conversational advertising cloud technology, today announces a ..
Business
Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic..
Business
Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale
With its second acquisition of 2021, Impact offers the mos..
Business
Graphic Design – What You Need to Know
Graphic design images, what are they? You have probably heard of graphic desi..
News
Informa and Totem sign global deal to launch the ConnectMe platform for seamless virtual & hybrid events
Informa, the global events and publishing group, has collaborated with virtual event..
Business
Will new audio-chat app, Clubhouse, prove beneficial to brands?
By Michael Bush, Commercial Director, Climb Online At the start of December 2020, ne..
Business
How to effectively use email to grow business
By Sam Holding, Head of International, SparkPost Despite economic and environmental ..
Business
Inskin Media partners with Lumen Research to offer predictive attention estimates
Independent assessment proves the impact of Pageski..
Business
Business
Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy
Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy
Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiven..
Business
Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities
Acquisition accelerates Impact’s market leadership position in publishe..
Opinion
Covatic appoints industry heavyweight and ex-BBC strategy head as it readies itself for further growth
The Birmingham and London-based start-up has hired ex-BBC veteran Danie..
Opinion
How to attract your ideal clients through branding
By Trudie Avery What comes first, the logo or the brand? People often think that the..
Technology
Zero-party data, a major opportunity for brands in 2021
The last 12 months have profoundly and irreversibly transformed consumer shopping ha..
Business
Business
How to Effectively Choose Your Advertising
How to Effectively Choose Your Advertising
Definition of Advertising. The definition of advertising simply is the promotion of a product or s..
Business
Business
The Types of Marketing That Can Help Any Business Grow
The Types of Marketing That Can Help Any Business Grow
Marketing refers to various acts that a business undertakes in order to promote the sale or purcha..
Business
2021 AML Trend Foresights for 28 Experts from 17 Different Countries
While left 2020 behind, we see last year was challenging to fight against financial ..
Opinion
Inskin unveils new conversational advertising feature to supercharge ad engagement and e-commerce
A new partnership with Cavai, the world’s most advanced conversational advertising p..
Business
Six steps to marketing success at a time of disruption
By Matt Morgan, MD, tmwi , on the need for an integrated and considered approach at ..
Business
Adnami bolsters team as it hires Publisher Partnerships Manager and Commercial Activation Manager to help clients deliver high impact campaigns
Following massive growth, Danish tech company Adnami, which specialises in programma..
Business
Impact makes strategic hires as it promotes a number of staff, with Alex Springer now Regional VP, EMEA
Partnership automation company, Impact, has made a number of new hires amid the cont..
Opinion
How can you navigate the complicated world of copyright music and social media? The answer lies in technology
By Rory Kenny, CEO and founder of Loudly takes a look at the complicated world of co..
Business
Over 3000 Brands Protected by White Bullet’s Newly Launched Platform
Take-up of the new solution IPIP reflects the fact that dynamic piracy detection re..
Business
Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically
Adnami, which specialises in programmatic, high-impact advertising solutions, has an..
Business
Covatic appoints Accelerated Mission’s Paul Turner to help build and develop its Go-to-Market strategy
The Birmingham and London-based start-up has also hired Anastasia Petrova as iOS Dev..
Business
Cavai brings conversational advertising to the Canadian market
Kenneth Maehlum brought in to launch the award-winning Norwegian adtech company in C..
Business
tmwi appoints Matt Morgan as Managing Director alongside a raft of strategic hires
Warwickshire-based marketing agency, tmwi, has appointed a new Managing Director, Ma..
Business
Business
Why Is Marketing Important?
Why Is Marketing Important?
Why is marketing important? That is a question I am asked all the time from those who need help wi..
Business