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The Data Dichotomy and the Vital Importance of Effective Self-Regulation

The Data Dichotomy and the Vital Importance of Effective Self-Regulation

By John Story Vice President, Deputy General Counsel Global GTM, Acoustic The data p..

How property developers raise funds with help of online tools

How property developers raise funds with help of online tools

Property developers and builders require lenders and investors to raise capital. Thi..

Covatic signs strategic partnership with Birmingham City University

Covatic signs strategic partnership with Birmingham City University

The partnership will result in a research and innovation boost for data science, net..

Inskin Media makes strategic hires in APAC region as it doubles down on growth

Inskin Media makes strategic hires in APAC region as it doubles down on growth

London, UK, 27 May 2021: Inskin Media, which specialises in multi-scree..

White Bullet partners with Peer39 to help defund online piracy

White Bullet partners with Peer39 to help defund online piracy

Leading IP protection company White Bullet to enable advertisers to enj..

Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy

Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy

The publishing group became the first in Italy to offer its customers c..

Covatic joins as member of IAB UK as it readies itself for further growth

Covatic joins as member of IAB UK as it readies itself for further growth

Covatic, a Techstars backed company, has joined industry association, t..

Why email remains one of the most important marketing tools as it celebrates its 50th year – but needs to change

Why email remains one of the most important marketing tools as it celebrates its 50th year – but needs to change

By Ricardas Montvila, Senior Director, Global Strategy, Mapp Email celebrates its 50..

Cavai appoints Matt Gauthier as Sales Director for US division

Cavai appoints Matt Gauthier as Sales Director for US division

Based out of Seattle, Washington, Gauthier will bring the conversationa..

Why employee advocacy is a brand’s secret weapon in the new digital workplace

Why employee advocacy is a brand’s secret weapon in the new digital workplace

By Matthieu Silbermann, Chief Product Officer at Powell Software, a comprehensive Di..

From products to services – what’s next?

From products to services – what’s next?

By Robin Gibson Marketing Director at Kortext the world-leading personal learning p..

In the age of X commerce, there’s never been a better time for brands to tap into the power of tribalism

In the age of X commerce, there’s never been a better time for brands to tap into the power of tribalism

By Rob Nash, Founder, 4 Roads From the off, Silicon Valley tech behemoths have lever..

Revenue sustainability: how to create it and how to keep it

Revenue sustainability: how to create it and how to keep it

By Paresh Patel, consulting services director at Qbase Securing sustainable revenue ..

Six things to consider when outsourcing your customer relationship as a start-up

Six things to consider when outsourcing your customer relationship as a start-up

By Nora Beqaj, Business Director, The Nest UK The early years of building a start-up..

Affilired announces strategic alliance with Impact to enable and accelerate global partnership opportunities

Affilired announces strategic alliance with Impact to enable and accelerate global partnership opportunities

Affilired deploys Impact’s Partnership Cloud to recruit, m..

Brand purpose changes consumer willingness to pay

Brand purpose changes consumer willingness to pay

By Scott Goodson, CEO StrawberryFrog Activate Brand Purpose, our new book, deals wit..

5 core pillars of building a brand in today’s digital age

5 core pillars of building a brand in today’s digital age

During the course of the Covid-19 crisis, Duel CEO and co-founder, Paul Archer, and ..

Cavai and Xaxis partner to deliver interactive, conversational ads at scale through Xaxis Creative Studios

Cavai and Xaxis partner to deliver interactive, conversational ads at scale through Xaxis Creative Studios

Cavai to collaborate with Xaxis, bolstering the company’s ..

Adnami continues growth trajectory with appointment of Peter Østrem as Nordic Market Director

Adnami continues growth trajectory with appointment of Peter Østrem as Nordic Market Director

London, UK, 6th May, 2021: Following recent, massive growth, tech compa..

Listings management dramatically boosts local search visibility according to Uberall study of 115,000 business locations

Listings management dramatically boosts local search visibility according to Uberall study of 115,000 business locations

UK businesses see 84% increase in online visibility and 47% increase in consumer act..

How to successfully allocate your ad spend across social media platforms

How to successfully allocate your ad spend across social media platforms

By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media It has..

White Bullet partners with World Intellectual Property Organisation (WIPO) to help prevent piracy

White Bullet partners with World Intellectual Property Organisation (WIPO) to help prevent piracy

London, UK 5th May 2021: Cybersecurity and IP protection c..

Cavai appoints Stephen Cutbill as VP, Global Partnerships

Cavai appoints Stephen Cutbill as VP, Global Partnerships

Growth in the global expansion of Cavai drives key new hire to lead par..

Why Should Business Owners Use Guest Blogging Services?

Why Should Business Owners Use Guest Blogging Services?

Guest Posting Service, Guest Posting Hosting, Guest Posting Service enables you to a..

Using your branding strategy to communicate your company values

Using your branding strategy to communicate your company values

By Kashif Naqshbandi, CMO at Tenth Revolution Group The best branding not only makes..

Diversity media network Brand Advance extends partnership with Brand Metrics

Diversity media network Brand Advance extends partnership with Brand Metrics

        Brand uplift measurement now a..

Adverty and InMobi launch in-game advertising for global brands and agencies

Adverty and InMobi launch in-game advertising for global brands and agencies

Partnership between industry leaders widens access to the ..

The key role of mobile marketing on the road to recovery

The key role of mobile marketing on the road to recovery

By Anne Jarry, Marketing Director at Selligent Marketing Cloud Mobile devices have b..

Inskin Media partners with Right Thing. Media to offer effective, brand-safe social impact advertising at scale

Inskin Media partners with Right Thing. Media to offer effective, brand-safe social impact advertising at scale

Inskin Media, which specialises in high impact digital adv..

Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform

Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform

Leading in-game advertising platform, Adverty, today annou..

Creative agency Shaped By celebrates the influences that shape us with “playful” rebrand

Creative agency Shaped By celebrates the influences that shape us with “playful” rebrand

Bristol creative studio Workbrands has relaunched as Shaped By, a creative studio fo..

Digital Marketing Agency Climb Online partners with Clear Channel to Drive UK Growth

Digital Marketing Agency Climb Online partners with Clear Channel to Drive UK Growth

London based digital marketing agency, Climb Online, today announced its partnership..

Hygiene now over four times as important as customer service, according to hospitality customers

Hygiene now over four times as important as customer service, according to hospitality customers

54% of Brits deem cleanliness and hygiene to be most important to them post COVID-1..

Can fashion pivot in crisis? How technology can help boost customer satisfaction with centralised data

Can fashion pivot in crisis? How technology can help boost customer satisfaction with centralised data

Fashion PLM experts at Centric Software provide insight for how companies can use so..

Cavai announces partnership with Orage Publishing as the content provider seeks to leverage the ground-breaking conversational ad format, Cavai Bubble®

Cavai announces partnership with Orage Publishing as the content provider seeks to leverage the ground-breaking conversational ad format, Cavai Bubble®

Cavai, the leader in conversational advertising cloud technology, today announces a ..

Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios

Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic..

Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale

Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale

With its second acquisition of 2021, Impact offers the mos..