Cavai appoints Andreas Akesson as Commercial Director for Spain, Portugal and Latin America
The appointment comes as the conversational cloud enjoys a strong growt..
Business
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White Bullet integrates with 4D to enable advertisers to tap into targeted inventory whilst protecting brand reputation
The cybersecurity and IP protection company..
Business
Rebuilding customer engagement post pandemic
By Emma Thompson, Marketing Director at OnBrand Marketing (www.onbrand.co.uk) As the..
Business
As Apple doubles down on privacy, here’s how marketers can adapt
By John Story VP, DEPUTY GENERAL COUNSEL, ACOUSTIC. Earlier this week, Apple announc..
Business
Totem launches Sci+Med for medical, scientific and pharmaceutical hybrid events
How scientific minds should meet Totem today launches Sci+Med, a new events platform..
Business
Stop cybersquatters from exploiting your brand’s success
By Mark Caddle is a partner and trade mark attorney at European intellectual propert..
Opinion
Getting Value from Your Data: A Guide to Analytics for Housing Associations
Lisa Donoghue is the Data and Analytics Account Director at Perfect Image Many housi..
Opinion
How AI can put brands back on top
By W. Alexander Barnes, VP AI Merchandising & Marketing In the face of competiti..
Technology
Cavai helps Barcelo.com to re-engage North American travellers with Caribbean destinations in the post-Covid era
Cavai’s conversational cloud helped the resort and hotel chain re-engag..
Opinion
Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry
A-Type is a new approach which places user privacy first and creates ri..
Business
Sell to Chinese markets, but leave your marketing principles at home
By Domenica Di Lieto, founder and CEO of Chinese planning and marketing consultancy,..
Business
Sonic branding is coming of age – how successful is yours?
By David Courtier-Dutton, CEO, SoundOut The value of sonic branding is growing apace..
Business
The Data Dichotomy and the Vital Importance of Effective Self-Regulation
By John Story Vice President, Deputy General Counsel Global GTM, Acoustic The data p..
Opinion
How property developers raise funds with help of online tools
Property developers and builders require lenders and investors to raise capital. Thi..
Opinion
Covatic signs strategic partnership with Birmingham City University
The partnership will result in a research and innovation boost for data science, net..
Business
Inskin Media makes strategic hires in APAC region as it doubles down on growth
London, UK, 27 May 2021: Inskin Media, which specialises in multi-scree..
Business
White Bullet partners with Peer39 to help defund online piracy
Leading IP protection company White Bullet to enable advertisers to enj..
Business
Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy
The publishing group became the first in Italy to offer its customers c..
Business
Covatic joins as member of IAB UK as it readies itself for further growth
Covatic, a Techstars backed company, has joined industry association, t..
Business
Why email remains one of the most important marketing tools as it celebrates its 50th year – but needs to change
By Ricardas Montvila, Senior Director, Global Strategy, Mapp Email celebrates its 50..
Business
Cavai appoints Matt Gauthier as Sales Director for US division
Based out of Seattle, Washington, Gauthier will bring the conversationa..
Business
Why employee advocacy is a brand’s secret weapon in the new digital workplace
By Matthieu Silbermann, Chief Product Officer at Powell Software, a comprehensive Di..
Opinion
From products to services – what’s next?
By Robin Gibson Marketing Director at Kortext the world-leading personal learning p..
Business
In the age of X commerce, there’s never been a better time for brands to tap into the power of tribalism
By Rob Nash, Founder, 4 Roads From the off, Silicon Valley tech behemoths have lever..
Opinion
Revenue sustainability: how to create it and how to keep it
By Paresh Patel, consulting services director at Qbase Securing sustainable revenue ..
Opinion
Six things to consider when outsourcing your customer relationship as a start-up
By Nora Beqaj, Business Director, The Nest UK The early years of building a start-up..
Business
Affilired announces strategic alliance with Impact to enable and accelerate global partnership opportunities
Affilired deploys Impact’s Partnership Cloud to recruit, m..
Business
Brand purpose changes consumer willingness to pay
By Scott Goodson, CEO StrawberryFrog Activate Brand Purpose, our new book, deals wit..
Business
5 core pillars of building a brand in today’s digital age
During the course of the Covid-19 crisis, Duel CEO and co-founder, Paul Archer, and ..
Business
Cavai and Xaxis partner to deliver interactive, conversational ads at scale through Xaxis Creative Studios
Cavai to collaborate with Xaxis, bolstering the company’s ..
Business
Adnami continues growth trajectory with appointment of Peter Østrem as Nordic Market Director
London, UK, 6th May, 2021: Following recent, massive growth, tech compa..
Business
Listings management dramatically boosts local search visibility according to Uberall study of 115,000 business locations
UK businesses see 84% increase in online visibility and 47% increase in consumer act..
Business
How to successfully allocate your ad spend across social media platforms
By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media It has..
Business
White Bullet partners with World Intellectual Property Organisation (WIPO) to help prevent piracy
London, UK 5th May 2021: Cybersecurity and IP protection c..
Business
Cavai appoints Stephen Cutbill as VP, Global Partnerships
Growth in the global expansion of Cavai drives key new hire to lead par..
Business
Why Should Business Owners Use Guest Blogging Services?
Guest Posting Service, Guest Posting Hosting, Guest Posting Service enables you to a..
Research Reports
Using your branding strategy to communicate your company values
By Kashif Naqshbandi, CMO at Tenth Revolution Group The best branding not only makes..
Business