Stop cybersquatters from exploiting your brand’s success
By Mark Caddle is a partner and trade mark attorney at European intellectual property firm, Withers & Rogers. With an increasing ..
Opinion
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Getting Value from Your Data: A Guide to Analytics for Housing Associations
Lisa Donoghue is the Data and Analytics Account Director at Perfect Image Many housing associations report difficulties in not only re..
Opinion
How AI can put brands back on top
By W. Alexander Barnes, VP AI Merchandising & Marketing In the face of competition from private label, new brands and online fulfi..
Technology
Cavai helps Barcelo.com to re-engage North American travellers with Caribbean destinations in the post-Covid era
Cavai’s conversational cloud helped the resort and hotel chain re-engage with its main market and reawaken desire for tra..
Opinion
Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry
A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising witho..
Business
Sell to Chinese markets, but leave your marketing principles at home
By Domenica Di Lieto, founder and CEO of Chinese planning and marketing consultancy, Emerging Communications When brands go to China t..
Business
Sonic branding is coming of age – how successful is yours?
By David Courtier-Dutton, CEO, SoundOut The value of sonic branding is growing apace, and this emerging world is currently at a crucia..
Business
The Data Dichotomy and the Vital Importance of Effective Self-Regulation
By John Story Vice President, Deputy General Counsel Global GTM, Acoustic The data privacy debate that has raged for the past decade h..
Opinion
How property developers raise funds with help of online tools
Property developers and builders require lenders and investors to raise capital. This capital can be raised in the form of senior debt..
Opinion
Covatic signs strategic partnership with Birmingham City University
The partnership will result in a research and innovation boost for data science, net zero and 5G applications With effect from 1st Jun..
Business
Inskin Media makes strategic hires in APAC region as it doubles down on growth
London, UK, 27 May 2021: Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made..
Business
White Bullet partners with Peer39 to help defund online piracy
Leading IP protection company White Bullet to enable advertisers to enjoy cutting-edge contextual targeting whilst contin..
Business
Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy
The publishing group became the first in Italy to offer its customers continuous measurement of the impact of media campa..
Business
Covatic joins as member of IAB UK as it readies itself for further growth
Covatic, a Techstars backed company, has joined industry association, the IAB UK, as it develops its future-facing produc..
Business
Why email remains one of the most important marketing tools as it celebrates its 50th year – but needs to change
By Ricardas Montvila, Senior Director, Global Strategy, Mapp Email celebrates its 50th birthday. It is also one of the oldest and most..
Business
Cavai appoints Matt Gauthier as Sales Director for US division
Based out of Seattle, Washington, Gauthier will bring the conversational cloud stateside, helping brands and agencies to ..
Business
Why employee advocacy is a brand’s secret weapon in the new digital workplace
By Matthieu Silbermann, Chief Product Officer at Powell Software, a comprehensive Digital Workplace platform that covers the spectrum ..
Opinion
From products to services – what’s next?
By Robin Gibson Marketing Director at Kortext the world-leading personal learning platform, providing access to over a million digita..
Business
In the age of X commerce, there’s never been a better time for brands to tap into the power of tribalism
By Rob Nash, Founder, 4 Roads From the off, Silicon Valley tech behemoths have leveraged the power of tribalism, becoming hugely succe..
Opinion
Revenue sustainability: how to create it and how to keep it
By Paresh Patel, consulting services director at Qbase Securing sustainable revenue is hard for any business, let alone when you’re fa..
Opinion
Six things to consider when outsourcing your customer relationship as a start-up
By Nora Beqaj, Business Director, The Nest UK The early years of building a start-up can be incredibly complex. From scaling quickly i..
Business
Affilired announces strategic alliance with Impact to enable and accelerate global partnership opportunities
Affilired deploys Impact’s Partnership Cloud to recruit, manage and optimise global partnership programs at ..
Business
Brand purpose changes consumer willingness to pay
By Scott Goodson, CEO StrawberryFrog Activate Brand Purpose, our new book, deals with the challenging part of brand purpose for brand ..
Business
5 core pillars of building a brand in today’s digital age
During the course of the Covid-19 crisis, Duel CEO and co-founder, Paul Archer, and his team consulted with over 200 global brands abo..
Business
Cavai and Xaxis partner to deliver interactive, conversational ads at scale through Xaxis Creative Studios
Cavai to collaborate with Xaxis, bolstering the company’s ability to execute creative, conversational format..
Business
Adnami continues growth trajectory with appointment of Peter Østrem as Nordic Market Director
London, UK, 6th May, 2021: Following recent, massive growth, tech company Adnami, which specialises in programmatic, high..
Business
Listings management dramatically boosts local search visibility according to Uberall study of 115,000 business locations
UK businesses see 84% increase in online visibility and 47% increase in consumer actions Uberall, the leading provider of ‘Near Me’ Br..
Business
How to successfully allocate your ad spend across social media platforms
By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media It has never been more critical for your business to und..
Business
White Bullet partners with World Intellectual Property Organisation (WIPO) to help prevent piracy
London, UK 5th May 2021: Cybersecurity and IP protection company, White Bullet, has announced that it is now..
Business
Cavai appoints Stephen Cutbill as VP, Global Partnerships
Growth in the global expansion of Cavai drives key new hire to lead partnerships team London, 4th May 2021: Cavai, the le..
Business
Why Should Business Owners Use Guest Blogging Services?
Guest Posting Service, Guest Posting Hosting, Guest Posting Service enables you to acquire high-class backlinks, enhance your organic ..
Research Reports
Using your branding strategy to communicate your company values
By Kashif Naqshbandi, CMO at Tenth Revolution Group The best branding not only makes your company instantly recognizable; it communica..
Business
Diversity media network Brand Advance extends partnership with Brand Metrics
Brand uplift measurement now available for all campaigns across the Brand Advanc..
Business
Adverty and InMobi launch in-game advertising for global brands and agencies
Partnership between industry leaders widens access to the latest in-game advertising opportunities. Adverty ..
Business
The key role of mobile marketing on the road to recovery
By Anne Jarry, Marketing Director at Selligent Marketing Cloud Mobile devices have become the Swiss Army Knives in our pockets, provid..
Business
Inskin Media partners with Right Thing. Media to offer effective, brand-safe social impact advertising at scale
Inskin Media, which specialises in high impact digital advertising, has partnered with Right Thing.Media (RT..
Business
Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform
Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide ..
Business