From products to services – what’s next?
By Robin Gibson Marketing Director at Kortext the world-leading personal learning platform, providing access to over a million digita..
Business
All Posts
In the age of X commerce, there’s never been a better time for brands to tap into the power of tribalism
By Rob Nash, Founder, 4 Roads From the off, Silicon Valley tech behemoths have leveraged the power of tribalism, becoming hugely succe..
Opinion
Revenue sustainability: how to create it and how to keep it
By Paresh Patel, consulting services director at Qbase Securing sustainable revenue is hard for any business, let alone when you’re fa..
Opinion
Six things to consider when outsourcing your customer relationship as a start-up
By Nora Beqaj, Business Director, The Nest UK The early years of building a start-up can be incredibly complex. From scaling quickly i..
Business
Affilired announces strategic alliance with Impact to enable and accelerate global partnership opportunities
Affilired deploys Impact’s Partnership Cloud to recruit, manage and optimise global partnership programs at ..
Business
Brand purpose changes consumer willingness to pay
By Scott Goodson, CEO StrawberryFrog Activate Brand Purpose, our new book, deals with the challenging part of brand purpose for brand ..
Business
5 core pillars of building a brand in today’s digital age
During the course of the Covid-19 crisis, Duel CEO and co-founder, Paul Archer, and his team consulted with over 200 global brands abo..
Business
Cavai and Xaxis partner to deliver interactive, conversational ads at scale through Xaxis Creative Studios
Cavai to collaborate with Xaxis, bolstering the company’s ability to execute creative, conversational format..
Business
Adnami continues growth trajectory with appointment of Peter Østrem as Nordic Market Director
London, UK, 6th May, 2021: Following recent, massive growth, tech company Adnami, which specialises in programmatic, high..
Business
Listings management dramatically boosts local search visibility according to Uberall study of 115,000 business locations
UK businesses see 84% increase in online visibility and 47% increase in consumer actions Uberall, the leading provider of ‘Near Me’ Br..
Business
How to successfully allocate your ad spend across social media platforms
By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media It has never been more critical for your business to und..
Business
White Bullet partners with World Intellectual Property Organisation (WIPO) to help prevent piracy
London, UK 5th May 2021: Cybersecurity and IP protection company, White Bullet, has announced that it is now..
Business
Cavai appoints Stephen Cutbill as VP, Global Partnerships
Growth in the global expansion of Cavai drives key new hire to lead partnerships team London, 4th May 2021: Cavai, the le..
Business
Why Should Business Owners Use Guest Blogging Services?
Guest Posting Service, Guest Posting Hosting, Guest Posting Service enables you to acquire high-class backlinks, enhance your organic ..
Research Reports
Using your branding strategy to communicate your company values
By Kashif Naqshbandi, CMO at Tenth Revolution Group The best branding not only makes your company instantly recognizable; it communica..
Business
Diversity media network Brand Advance extends partnership with Brand Metrics
Brand uplift measurement now available for all campaigns across the Brand Advanc..
Business
Adverty and InMobi launch in-game advertising for global brands and agencies
Partnership between industry leaders widens access to the latest in-game advertising opportunities. Adverty ..
Business
The key role of mobile marketing on the road to recovery
By Anne Jarry, Marketing Director at Selligent Marketing Cloud Mobile devices have become the Swiss Army Knives in our pockets, provid..
Business
Inskin Media partners with Right Thing. Media to offer effective, brand-safe social impact advertising at scale
Inskin Media, which specialises in high impact digital advertising, has partnered with Right Thing.Media (RT..
Business
Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform
Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide ..
Business
Creative agency Shaped By celebrates the influences that shape us with “playful” rebrand
Bristol creative studio Workbrands has relaunched as Shaped By, a creative studio for global tech brands. Workbrands, founded by Nick ..
Business
Digital Marketing Agency Climb Online partners with Clear Channel to Drive UK Growth
London based digital marketing agency, Climb Online, today announced its partnership with a leading Out of Home media company Clear Ch..
Business
Hygiene now over four times as important as customer service, according to hospitality customers
54% of Brits deem cleanliness and hygiene to be most important to them post COVID-19 98.7% of the public less likely to visit busines..
Business
Can fashion pivot in crisis? How technology can help boost customer satisfaction with centralised data
Fashion PLM experts at Centric Software provide insight for how companies can use sourcing data and logistics technology to stay align..
Business
Cavai announces partnership with Orage Publishing as the content provider seeks to leverage the ground-breaking conversational ad format, Cavai Bubble®
Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Ora..
Business
Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, wh..
Business
Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale
With its second acquisition of 2021, Impact offers the most comprehensive set of technology solutions for al..
Business
Graphic Design – What You Need to Know
Graphic design images, what are they? You have probably heard of graphic design, or even been involved in web design, and you m..
News
Informa and Totem sign global deal to launch the ConnectMe platform for seamless virtual & hybrid events
Informa, the global events and publishing group, has collaborated with virtual events provider Totem to launch ConnectMe, a pure self-..
Business
Will new audio-chat app, Clubhouse, prove beneficial to brands?
By Michael Bush, Commercial Director, Climb Online At the start of December 2020, new audio-only iPhone app, Clubhouse, had 3,500 memb..
Business
How to effectively use email to grow business
By Sam Holding, Head of International, SparkPost Despite economic and environmental challenges in 2020, the reality is many businesses..
Business
Inskin Media partners with Lumen Research to offer predictive attention estimates
Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate ass..
Business
Business
Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy
Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy
Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced the expa..
Business
Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities
Acquisition accelerates Impact’s market leadership position in publisher partnership technology Impact, the global leade..
Opinion
Covatic appoints industry heavyweight and ex-BBC strategy head as it readies itself for further growth
The Birmingham and London-based start-up has hired ex-BBC veteran Daniel Pike as Chief Product Officer Covatic, a fast-gr..
Opinion
How to attract your ideal clients through branding
By Trudie Avery What comes first, the logo or the brand? People often think that their logo is their brand but there is so much more t..
Technology
Zero-party data, a major opportunity for brands in 2021
The last 12 months have profoundly and irreversibly transformed consumer shopping habits. More than ever, companies need to better und..
Business