Page 119 | Brands Journal

Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness

Hershey’s OH HENRY! candy bar exceeds goals during an intrinsic in-game advertising campaign with GumGum and Frameplay London, UK ..

Headlines

Nov 15, 2022 · 5 min read

Playground xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard

PXYZ invests further into proving relationship between attention and brand outcomes Dr. Shannon Bosshard London, UK –..

Business

Nov 15, 2022 · 2 min read

Lumen Research and Avocet combine forces to drive a new category in attention

The two companies merge to become Lumen, with FirstPartyCapital leading a £3M funding round to drive expansion across the US and Europ..

Headlines

Nov 15, 2022 · 3 min read

Technology Content Marketing Agency, Copy House, Introduces 4-Day Work Week

Could the four-day work week become the new normal? Content Marketing Agency, Copy House, put it up to the test. 01 Aug..

Business

Nov 15, 2022 · 1 min read

Three ways to sustain creativity

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Opinion

Nov 15, 2022 · 2 min read

Why we build networks that hurt our performance, and what we can do about it

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Opinion

Nov 15, 2022 · 2 min read

The tree appoints Farida Knott as Client Services Director

London, 10th November 2022: Award-winning social-first agency The Tree today announces the appointment of Farida Knott as Clien..

Business

Nov 15, 2022 · 1 min read

European Field Marketing Networks Increasingly Matter

By David Louis, Sales & Marketing Director, Field Sales Solutions Covid had a profound impact on brands across the world, ..

Business

Nov 15, 2022 · 4 min read

75% of employers across the pharmaceutical and life sciences sector have suggested that working from home will limit career prospects

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Opinion

Nov 15, 2022 · 2 min read

Demand for admin, HR and office support grows as employers struggle to recruit

The vast majority (85%) of UK employers are concerned that they will be unable to hire crucial admin, HR and office support sta..

Opinion

Nov 15, 2022 · 2 min read

Business

The Basics of Creating a Brand

Having a recognised brand name is often equated with success. As a business owner, to be known is convertible to growth factors within the company. O..

Business

Nov 15, 2022 · 3 min read

Sustainability Benchmark Report shows 1 in 4 consumers switching to more sustainable companies

New ESG benchmark report based on the feedback of 16,000 consumers rates 102 Food and Grocery brands. Who is No.1? British food..

Business

Nov 15, 2022 · 4 min read

How a strong content marketing strategy will help take your brand to the next level

By Daniel Graham, Managing Director of OnBrand – Marketing Agency Content marketing has become an increasingly important..

Business

Nov 15, 2022 · 5 min read

Market-defining Gartner Analyst Jim Davies Joins Calabrio as Chief Experience Officer

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Business

Nov 15, 2022 · 2 min read

Freddie’s Farm wins Hit Channel 4 TV show Aldi’s Next Big Thing

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Opinion

Nov 15, 2022 · 3 min read

Blending the physical with the virtual: the evolution of the business school campus at POLIMI Graduate School of Management

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Business

Nov 15, 2022 · 1 min read

The impact of the cost-of-living crisis on financial vulnerability

By Tim Farmer, Clinical Director at Comentis When considering the impact of the rising cost of living on financial vulnerabilit..

Finance

Nov 15, 2022 · 2 min read

Consumer Trust Following A Security Breach Is Best Retained When Organisations Are Up Front

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Technology

Nov 15, 2022 · 3 min read

Data shows reliance on contract labour – and employers are paying for the privilege

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Business

Nov 15, 2022 · 1 min read

Finance

Squirro Launches Allocators Insight App to Improve Investment Decision-Making for Asset Managers

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Finance

Nov 15, 2022 · 2 min read

EPAM Challenges Young People to Explore a Career in Digital at BIMA’s Digital Day

National Day of Action empowers young people to consider working in digital with help from Primark and Royal Mail London, 9th N..

Technology

Nov 15, 2022 · 3 min read

Northumberland Zoo turns to technology to transform the customer experience

Owners at Northumberland Zoo believe an innovative technology platform they have introduced will be a gamechanger for the secto..

Technology

Nov 15, 2022 · 3 min read

Business

29 Questions You Must Ask Yourself To Establish Your Brand

Ask yourself these three questions: Why do people buy from me? What makes us different from our competitors? What do we want to be known for? ..

Business

Nov 15, 2022 · 5 min read

CONTENT SPECIALIST EDISEN WELCOMES DATA AND MARTECH EXPERT JACQUES VAN NIEKERK AS NEW GLOBAL CEO

Edisen, the unskippable content company, has appointed industry leader Jacques van Niekerk as its new Global CEO. He brings 30..

Business

Nov 15, 2022 · 2 min read

The True Cost of Hard Water – Hard water could be costing you thousands in household maintenance and repairs

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Opinion

Nov 15, 2022 · 5 min read

Responsible management at the heart of the new ‘MSc in International Business and Development’ at the University of Sussex Business School

Responsible management at the heart of the new ‘MSc in International Business and Development’ at the University of Sussex Busi..

Business

Nov 15, 2022 · 1 min read

Savvy US shoppers to stock up on blankets, heaters, and other energy-saving items on Black Friday – new research from quantilope

Cash payments not yet a thing of the past; ‘Buy Now, Pay Later’ proves a popular way to spread the cost of grabbing a bargain w..

Opinion

Nov 15, 2022 · 3 min read

Personal branding doesn’t have to be hard

By Dr Hamed Taherdoost, Professor at University Canada West A personal brand and its development plan might be regarded as a co..

Business

Nov 15, 2022 · 5 min read

The guardians of data under the spotlight: Driving trust in the protection of our personal information.

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Technology

Nov 15, 2022 · 2 min read

Eastwood High pupils gain an insight into a career in digital

10th November 2022, Glasgow: Today, pupils at Eastwood High in Newton Mearns were given an insight into working in the world of..

Technology

Nov 15, 2022 · 1 min read

Factbox-Strikes, protests in Europe over cost of living and pay

(Reuters) -European countries are facing strikes and protests due to high energy prices and mounting costs of living. Here are details..

Headlines

Nov 14, 2022 · 5 min read

New China COVID rules spur concern as some cities halt routine tests

By Liz Lee BEIJING (Reuters) -Several Chinese cities began cutting routine community COVID-19 testing on Monday, days after China anno..

Headlines

Nov 14, 2022 · 3 min read

G7 launches climate ‘Shield’ fund, some countries wary

By Kate Abnett and Simon Jessop SHARM EL-SHEIKH, Egypt (Reuters) – A G7-led plan dubbed “Global Shield” to provide f..

Headlines

Nov 14, 2022 · 2 min read

Explainer-Bracket creep, fiscal drag: how inflation warps the tax take

By Leigh Thomas PARIS (Reuters) – While households struggle to cope with rocketing prices, the inflation spike is good for the t..

Finance

Nov 14, 2022 · 2 min read

FTSE 100 opens higher, Informa leads gains

(Reuters) – UK’s export-oriented FTSE 100 edged higher on Monday as a weaker pound offered support, with shares of Informa..

Headlines

Nov 14, 2022 · 0 min read

For host Indonesia, a G20 summit dogged by Russia-Ukraine rancour

By Kate Lamb (Reuters) – Group of 20 leaders meet on Tuesday under very different circumstances than those host Indonesia envisi..

Headlines

Nov 14, 2022 · 3 min read

Analysis-Investors face expensive quest for year-end cash and safe assets

By Yoruk Bahceli (Reuters) – As the most volatile period in years for traders draws to a close, the year-end dash for cash and h..

Headlines

Nov 14, 2022 · 4 min read