How can brand marketers win this peak sales season?
By Ben Alwin, Head of Paid Media, SINE Digital There is a famous old adage in sales and marketing; “Success is contingent on th..
Business
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COP27 Biodiversity Day (Weds 16) – Ecologist Comment
Professor David Hill, CBE is an expert ecologist and the founder of Environment Bank. He has made this statement ahead of COP27..
Events
Visibility over Cash will be Key to Surviving Economic Storm, Claim Majority of Global C-Suite Execs and Finance and Accounting Professionals
Two thirds agree that understanding cash flow in real time will be crucial – but just 2% of those surveyed by BlackLine a..
Finance
ONS data highlights the need to focus on skills development
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Innovation
Sales enablement is becoming the go-to resource for salespeople
By Andy Champion, VP and General Manager, EMEA at Highspot Your sales reps have a lot on their mind these days: how can they achieve q..
Business
Waverton appoints Organic to launch new digital experience
London, 15th November 2022: Digital agency Organic, today announces its appointment by Waverton – the independent investment ma..
Technology
Most of today’s office environments don’t adequately accommodate older workers
A study by global workplace leader, Unispace – Creating a Multigenerational Workforce – has found that despite the increasing p..
Business
Lost brand loyalty impacts more than a third of organisations
Research by Go Inspire finds 37% of CMOs have noticed customers are ‘shopping around’ in the cost-of-living crisis 15 November..
Business
G20 Summit: What you need to know now
NUSA DUA, Indonesia (Reuters) – Leaders of the Group of 20 (G20) nations deplored Russia’s aggression in Ukraine “in..
Headlines
Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness
Hershey’s OH HENRY! candy bar exceeds goals during an intrinsic in-game advertising campaign with GumGum and Frameplay London, UK ..
Headlines
Playground xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard
PXYZ invests further into proving relationship between attention and brand outcomes Dr. Shannon Bosshard London, UK –..
Business
Lumen Research and Avocet combine forces to drive a new category in attention
The two companies merge to become Lumen, with FirstPartyCapital leading a £3M funding round to drive expansion across the US and Europ..
Headlines
Technology Content Marketing Agency, Copy House, Introduces 4-Day Work Week
Could the four-day work week become the new normal? Content Marketing Agency, Copy House, put it up to the test. 01 Aug..
Business
Three ways to sustain creativity
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Opinion
Why we build networks that hurt our performance, and what we can do about it
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Opinion
The tree appoints Farida Knott as Client Services Director
London, 10th November 2022: Award-winning social-first agency The Tree today announces the appointment of Farida Knott as Clien..
Business
European Field Marketing Networks Increasingly Matter
By David Louis, Sales & Marketing Director, Field Sales Solutions Covid had a profound impact on brands across the world, ..
Business
75% of employers across the pharmaceutical and life sciences sector have suggested that working from home will limit career prospects
..
Opinion
Demand for admin, HR and office support grows as employers struggle to recruit
The vast majority (85%) of UK employers are concerned that they will be unable to hire crucial admin, HR and office support sta..
Opinion
Business
The Basics of Creating a Brand
The Basics of Creating a Brand
Having a recognised brand name is often equated with success. As a business owner, to be known is convertible to growth factors within the company. O..
Business
Sustainability Benchmark Report shows 1 in 4 consumers switching to more sustainable companies
New ESG benchmark report based on the feedback of 16,000 consumers rates 102 Food and Grocery brands. Who is No.1? British food..
Business
How a strong content marketing strategy will help take your brand to the next level
By Daniel Graham, Managing Director of OnBrand – Marketing Agency Content marketing has become an increasingly important..
Business
Market-defining Gartner Analyst Jim Davies Joins Calabrio as Chief Experience Officer
..
Business
Freddie’s Farm wins Hit Channel 4 TV show Aldi’s Next Big Thing
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Opinion
Blending the physical with the virtual: the evolution of the business school campus at POLIMI Graduate School of Management
..
Business
The impact of the cost-of-living crisis on financial vulnerability
By Tim Farmer, Clinical Director at Comentis When considering the impact of the rising cost of living on financial vulnerabilit..
Finance
Consumer Trust Following A Security Breach Is Best Retained When Organisations Are Up Front
..
Technology
Data shows reliance on contract labour – and employers are paying for the privilege
..
Business
Finance
Squirro Launches Allocators Insight App to Improve Investment Decision-Making for Asset Managers
Squirro Launches Allocators Insight App to Improve Investment Decision-Making for Asset Managers
..
Finance
EPAM Challenges Young People to Explore a Career in Digital at BIMA’s Digital Day
National Day of Action empowers young people to consider working in digital with help from Primark and Royal Mail London, 9th N..
Technology
Northumberland Zoo turns to technology to transform the customer experience
Owners at Northumberland Zoo believe an innovative technology platform they have introduced will be a gamechanger for the secto..
Technology
Business
29 Questions You Must Ask Yourself To Establish Your Brand
29 Questions You Must Ask Yourself To Establish Your Brand
Ask yourself these three questions: Why do people buy from me? What makes us different from our competitors? What do we want to be known for? ..
Business
CONTENT SPECIALIST EDISEN WELCOMES DATA AND MARTECH EXPERT JACQUES VAN NIEKERK AS NEW GLOBAL CEO
Edisen, the unskippable content company, has appointed industry leader Jacques van Niekerk as its new Global CEO. He brings 30..
Business
The True Cost of Hard Water – Hard water could be costing you thousands in household maintenance and repairs
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Opinion
Responsible management at the heart of the new ‘MSc in International Business and Development’ at the University of Sussex Business School
Responsible management at the heart of the new ‘MSc in International Business and Development’ at the University of Sussex Busi..
Business
Savvy US shoppers to stock up on blankets, heaters, and other energy-saving items on Black Friday – new research from quantilope
Cash payments not yet a thing of the past; ‘Buy Now, Pay Later’ proves a popular way to spread the cost of grabbing a bargain w..
Opinion
Personal branding doesn’t have to be hard
By Dr Hamed Taherdoost, Professor at University Canada West A personal brand and its development plan might be regarded as a co..
Business