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Lost brand loyalty impacts more than a third of organisations

Lost brand loyalty impacts more than a third of organisations

  Research by Go Inspire finds 37% of CMOs have noticed customers are ‘shopping..

G20 Summit: What you need to know now

G20 Summit: What you need to know now

NUSA DUA, Indonesia (Reuters) – Leaders of the Group of 20 (G20) nations deplo..

Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness

Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness

Hershey’s OH HENRY! candy bar exceeds goals during an intrinsic in-game advertising ..

Playground xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard

Playground xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard

PXYZ invests further into proving relationship between attention and brand outcomes ..

Lumen Research and Avocet combine forces to drive a new category in attention

Lumen Research and Avocet combine forces to drive a new category in attention

The two companies merge to become Lumen, with FirstPartyCapital leading a £3M fundin..

Technology Content Marketing Agency, Copy House, Introduces 4-Day Work Week 

Technology Content Marketing Agency, Copy House, Introduces 4-Day Work Week 

    Could the four-day work week become the new normal? Content Marketing ..

Three ways to sustain creativity

Three ways to sustain creativity

..

Why we build networks that hurt our performance, and what we can do about it

Why we build networks that hurt our performance, and what we can do about it

..

The tree appoints Farida Knott as Client Services Director

The tree appoints Farida Knott as Client Services Director

  London, 10th November 2022: Award-winning social-first agency The Tree today ..

European Field Marketing Networks Increasingly Matter

European Field Marketing Networks Increasingly Matter

  By David Louis, Sales & Marketing Director, Field Sales Solutions  Covid ..

75% of employers across the pharmaceutical and life sciences sector have suggested that working from home will limit career prospects

75% of employers across the pharmaceutical and life sciences sector have suggested that working from home will limit career prospects

..

Demand for admin, HR and office support grows as employers struggle to recruit

Demand for admin, HR and office support grows as employers struggle to recruit

  The vast majority (85%) of UK employers are concerned that they will be unabl..

Business

The Basics of Creating a Brand

The Basics of Creating a Brand

Having a recognised brand name is often equated with success. As a business owner, to be known is c..

Sustainability Benchmark Report shows 1 in 4 consumers switching to more sustainable companies

Sustainability Benchmark Report shows 1 in 4 consumers switching to more sustainable companies

  New ESG benchmark report based on the feedback of 16,000 consumers rates 102 ..

How a strong content marketing strategy will help take your brand to the next level

How a strong content marketing strategy will help take your brand to the next level

  By Daniel Graham, Managing Director of OnBrand – Marketing Agency  Cont..

Market-defining Gartner Analyst Jim Davies Joins Calabrio as Chief Experience Officer

Market-defining Gartner Analyst Jim Davies Joins Calabrio as Chief Experience Officer

..

Freddie’s Farm wins Hit Channel 4 TV show Aldi’s Next Big Thing

Freddie’s Farm wins Hit Channel 4 TV show Aldi’s Next Big Thing

..

Blending the physical with the virtual: the evolution of the business school campus at POLIMI Graduate School of Management

Blending the physical with the virtual: the evolution of the business school campus at POLIMI Graduate School of Management

..

The impact of the cost-of-living crisis on financial vulnerability

The impact of the cost-of-living crisis on financial vulnerability

  By Tim Farmer, Clinical Director at Comentis When considering the impact of t..

Consumer Trust Following A Security Breach Is Best Retained When Organisations Are Up Front

Consumer Trust Following A Security Breach Is Best Retained When Organisations Are Up Front

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Data shows reliance on contract labour – and employers are paying for the privilege

Data shows reliance on contract labour – and employers are paying for the privilege

..

Finance

Squirro Launches Allocators Insight App to Improve Investment Decision-Making for Asset Managers

Squirro Launches Allocators Insight App to Improve Investment Decision-Making for Asset Managers

..

EPAM Challenges Young People to Explore a Career in Digital at BIMA’s Digital Day

EPAM Challenges Young People to Explore a Career in Digital at BIMA’s Digital Day

  National Day of Action empowers young people to consider working in digital w..

Northumberland Zoo turns to technology to transform the customer experience

Northumberland Zoo turns to technology to transform the customer experience

  Owners at Northumberland Zoo believe an innovative technology platform they h..

Business

29 Questions You Must Ask Yourself To Establish Your Brand

29 Questions You Must Ask Yourself To Establish Your Brand

Ask yourself these three questions: Why do people buy from me?  What makes us different from our c..

CONTENT SPECIALIST EDISEN WELCOMES DATA AND MARTECH EXPERT JACQUES VAN NIEKERK AS NEW GLOBAL CEO

CONTENT SPECIALIST EDISEN WELCOMES DATA AND MARTECH EXPERT JACQUES VAN NIEKERK AS NEW GLOBAL CEO

  Edisen, the unskippable content company, has appointed industry leader  Jacqu..

The True Cost of Hard Water – Hard water could be costing you thousands in household maintenance and repairs

The True Cost of Hard Water – Hard water could be costing you thousands in household maintenance and repairs

..

Responsible management at the heart of the new ‘MSc in International Business and Development’ at the University of Sussex Business School

Responsible management at the heart of the new ‘MSc in International Business and Development’ at the University of Sussex Business School

  Responsible management at the heart of the new ‘MSc in International Business..

Savvy US shoppers to stock up on blankets, heaters, and other energy-saving items on Black Friday – new research from quantilope

Savvy US shoppers to stock up on blankets, heaters, and other energy-saving items on Black Friday – new research from quantilope

  Cash payments not yet a thing of the past; ‘Buy Now, Pay Later’ proves a popu..

Personal branding doesn’t have to be hard

Personal branding doesn’t have to be hard

  By Dr Hamed Taherdoost, Professor at University Canada West A personal brand ..

The guardians of data under the spotlight: Driving trust in the protection of our personal information.

The guardians of data under the spotlight: Driving trust in the protection of our personal information.

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Eastwood High pupils gain an insight into a career in digital

Eastwood High pupils gain an insight into a career in digital

  10th November 2022, Glasgow: Today, pupils at Eastwood High in Newton Mearns ..

Factbox-Strikes, protests in Europe over cost of living and pay

Factbox-Strikes, protests in Europe over cost of living and pay

(Reuters) -European countries are facing strikes and protests due to high energy pri..

New China COVID rules spur concern as some cities halt routine tests

New China COVID rules spur concern as some cities halt routine tests

By Liz Lee BEIJING (Reuters) -Several Chinese cities began cutting routine community..

G7 launches climate ‘Shield’ fund, some countries wary

G7 launches climate ‘Shield’ fund, some countries wary

By Kate Abnett and Simon Jessop SHARM EL-SHEIKH, Egypt (Reuters) – A G7-led pl..

Explainer-Bracket creep, fiscal drag: how inflation warps the tax take

Explainer-Bracket creep, fiscal drag: how inflation warps the tax take

By Leigh Thomas PARIS (Reuters) – While households struggle to cope with rocke..

FTSE 100 opens higher, Informa leads gains

FTSE 100 opens higher, Informa leads gains

(Reuters) – UK’s export-oriented FTSE 100 edged higher on Monday as a we..