More than half of UK adults consider themselves content creators! Are you one of them?
Recent research conducted by marketing experts at FATJOE has unveiled a significant shift in the working culture of Brits. The survey, which focused on the gig economy and surveyed 500 individuals in the UK aged between 20 and 54, uncovered a flourishing trend – one in two Brits proudly identifies as a content creator. Within this age group, comprising over 20 million individuals according to Statista, the findings indicate that approximately 13 million Brits have embraced content creation, with 17.2% identifying as podcasters, 23.0% as bloggers, and 12.2% as social media content creators.
This vibrant tapestry of content creation is not without its challenges. The potential impact of a UK law targeting individuals earning £1,000 or more puts content creators on the brink of a tax crunch. Delving deeper into the demographics of content creators, the study highlighted that men dominate the sphere, constituting 61.6% of creators, while women make up a significant 45.5% of participation. However, disparities in earnings are evident, with 27.8% of content creators falling under the scope of the new law.
Further exploration of income brackets reveals notable differences. A higher percentage of women (37.2%) compared to men (25.7%) earned £500-£999 in the last 12 months. At the higher earning levels, men outpace women, with 10.6% of men securing £5,000 or more compared to 3.3% of women. Impressively, 36.6% of content creators are willing to sacrifice 20% of their income for a career in content creation, challenging the traditional 9-to-5 job model.
City-based analysis adds another layer to the narrative. London emerges as a hotspot for high earners, with 9.8% making £5,000 or more. Nottingham and Manchester follow suit, with 5% and 4.8% of content creators making £5,000 or more, while Belfast and Norwich, hidden hubs of online talent, have 66.7% and 60% respectively earning £500-£999 in the past year. Southampton rose in influence as 16.7% of content creators earned £2,000-£4,999.
Commenting on the findings, a spokesperson at FATJOE , stated, “This survey sheds light on the transformative role of content creation in the digital age. The willingness of individuals to trade traditional careers for a shot at full-time content creation reflects the evolving nature of work and income streams. The survey not only captures the pulse of a nation deeply immersed in the art of content creation but also raises crucial questions about the future of work and the challenges these creators may face.”
Article written by FATJOE.
