This is a list of simple yet effective marketing ideas for small companies working on a very limited budget. I’ll give you an overview of each and explain why they work so well with small business marketing.
Write Great Content: Do you have a blog that you love? Why not share it with others? It’s free, you can use it for free, and you get to post as much information as you want without spending anything to do so.
Don’t forget, this is also free. But you can also write articles for your own website or for another site, and make money while doing it. So, don’t hesitate to write content about your niche for your own sites. Don’t think twice about it, because not only will it get you more traffic, but it would be extremely negligent not to mention the important role article marketing plays in building up your website traffic and search engine rankings.
Use AdWords to Increase Your Revenue: The main reason people use AdWords is because it gives them unlimited options to target their ads based on keywords. So, it allows for maximum exposure to your site. If you are still not using AdWords, don’t be. They’re an amazing way of marketing your online business without spending money.
Once you have created your website or blog, you can use AdWords to sell things related to your site. These things include eBooks, software, and services. Make sure to choose relevant keywords. So, make sure your keywords are easy to remember and type.
You may also opt for Pay Per Click advertising to get your website listed higher in search engines. This will cost you, depending on what kind of site you have. But the results it delivers are worth it.
Get Your Website Hosted: Some hosting companies offer free hosting or no hosting at all. This is good if you have no experience in web hosting. But then again, you may want to take it into consideration if you are not experienced. If you do not know what you’re doing, you should seek professional help.
That being said, it’s a very important job to have a web host for your online business, because it’s the one and only part-time investment that you will make. Make sure that you pick wisely.
Getting Traffic: For your website to get listed high in search engines, it’s a good idea to drive traffic to it. You can do this through article marketing or you can get others to do it for you. You can offer them a commission. You can even offer them free offers like a free newsletter or eBook, or anything else that will generate traffic to your site.
Submit to the right directories: This is another free way of getting your site listed in search engines. One of the most common search engines on the web is Google. It’s a great way of increasing your website ranking. All you need to do is submit your site to one or more of the many directories available.
But before you do, it’s important to make sure that you’re submitting it to the ones that are considered reputable and reliable by search engines. There are dozens of directories out there. So, before submitting anything to any of them, make sure you are researching what they are all about. See what other people are saying about them. Look for reviews of them and learn from them.
Promote your site: Another free way of getting free traffic is through the social media networks. You can promote your site on these as well. You can join groups related to your niche, and offer to post links to your site.
By using social networks, you will get a wider audience to your website than by just submitting to the search engines. Just make sure that you are following proper etiquette when you use them. Don’t spam them, and always keep it relevant.