Sportswear is a type of clothing worn by sports enthusiasts and non-sports enthusiasts alike. It is designed to be more durable and allows the wearer to move more naturally. Wearing a sport coat or other sportswear can be a great way to feel good about yourself and get the most out of a day.
Sportswear also has a higher resistance to external impurities. Often, these clothes are made with trendy colors, and allow the wearer to be less formal.
As the sportswear industry continues to grow and evolve, it will likely be around for a while. Sportswear has become an important part of youth culture. Whether they are playing sports, going to college, or simply having a good time, everyone is sure to find a piece of branded clothing that fits their style.
It seems that there are always newer sportswear brands that are appearing on the market. However, some brands have been around for a long time. You may have heard of some of them. But how well do these best brands hold up over the years? In this article, we take a look at some of the biggest sportswear brands.
Adidas
Adidas is a leading sportswear brand in the world. It is one of the largest manufacturers of sports apparel in Europe. Since its establishment, Adidas has worked with professional athletes in a variety of sports. In addition to sportswear, it also produces fashion products, such as footwear.
The Adidas brand has been around since the 1920s when Adolf Dassler began making sports shoes in his mother’s washroom. Soon after World War I, the family launched their own business, which was named the Dassler Brothers Shoe Factory.
Adolf “Adi” Dassler founded the company in 1924. He originally started with athletic footwear, but he soon expanded into clothing. His son Horst took over the company after his death.
Adidas is now the second-largest sportswear brand in the world, with a market capitalization of $27 billion. Adidas’ growth has been fueled by its strong sales in the U.S., but the company still has a lot to do to catch up with Nike.
The company is known for its innovative products and technological advances. This has led to its success, especially in the field of activewear. Currently, the company is focusing on its Climacool range, which keeps athletes cool during performances.
Founded in Herzogenaurach, Germany, Adidas now has over 60,000 employees worldwide. It manufactures shoes and apparel for all sports. It is also a popular manufacturer of lifestyle products.
Lululemon
Lululemon is one of the best sportswear brands that have taken the market by storm. In the past decade, the brand has made a name for itself as a manufacturer of yoga clothing. It is a global company with several headquarters in Canada, China, Australia, and the UK.
Although it has been successful at capturing female customers, it faces stiff competition from a variety of retail giants. Nike and Adidas, among others, are also widely known for their sportswear and athletic equipment.
Lululemon has a wide range of products to offer. Their designs are tailored to complement the body. They ensure practical and long-lasting performance.
The company offers free shipping and returns. Its site is easy to navigate and search for specific products. Aside from its online stores, it also has numerous brick-and-mortar outlets around the world.
The brand’s corporate offices are located in Vancouver and Shanghai, China, and London, UK. It has over 16,000 employees worldwide.
The company’s mission is to help people live healthier lifestyles. This is reflected in their brand culture, which emphasizes goal-setting and personal responsibility.
The brand is also committed to sustainability. As a result, it has partnered with innovative designers from around the world.
Lululemon is known for its excellent fit and comfort. When purchasing, customers can trade in their used clothes for gift cards or get a full refund on their new items.
Lululemon offers high-quality athleisure brands that are suitable for workouts, sports, and everyday wear. Some of their products are reversible and feature hidden zipper pulls. The materials used in their products are lightweight, soft, and comfortable.
With a large number of retail outlets, Lululemon sells its products in fitness centers and yoga studios. It also sells its products on temporary online and mobile sites.
Athleta
Athleta is one of the top sportswear brands in the United States. It offers a range of athletic gear, including fitness clothing and sports bras, dresses, shirts, and leggings. Its products are designed to fit all body types.
The company was founded in 1998 by Scott Kerslake. He raised $700,000 in seed funding and recruited a team of athletes. In 2003, the brand became a commercial success, bringing in $30 million.
Athleta’s success has been rooted in its mission to empower women. They work to help athletic wear for women of all shapes, sizes, and ages feel confident and comfortable.
Athleta promotes inclusivity in all facets of its business. This includes not only their customers but their employees as well.
For example, when an Athleta employee is feeling down or depressed, they can send in a message. Their staff responds to it with positive messages, and this helps them get through rough times.
Another big part of their strategy is to offer convenience to their customers. They offer the ability to shop online. Customers can also return items for a full refund.
Athleta also focuses on sustainability. Many of the fabrics they use are made from recycled materials.
The brand also supports advocacy programs. Specifically, the company is working on a “power of the” campaign. Featuring all types of athletes, Athleta aims to create a strong female community.
The company is also a certified B Corp. This means that they are doing their part to make the world a better place for future generations.
Although Gap has been struggling with slumping sales and identity crises, Athleta has become a vital piece of the company’s portfolio. With over 200 stores across the U.S., Canada, and Latin America, Athleta has become a mainstay in the women’s activewear industry.
Reebok
Reebok is a leading sportswear brand in the world. It has a rich history and an impressive product line. But it is not as big as its rivals.
Despite being one of the most well-known and lauded brands in the business, it hasn’t been quite as popular as it once was. There are some reasons why Reebok’s sales aren’t as high as they once were. Some of them are related to the business’s shortcomings and others have to do with the fact that the competition is so fierce.
One of the top brands in sportswear, Reebok is a subsidiary of Adidas. The German manufacturer purchased the company in 2005. In the years that followed, Reebok lost its place as the leading athletic shoe brand and its position in the sports market.
Throughout its long history, Reebok has partnered with sports stars. For instance, it has signed deals with the NFL, MLB, and the NBA. And it has even sponsored events like the Spartan Race, the Ultimate Fighting Championship, and the CrossFit Games.
The company also had a storied past when it came to innovation. For example, it was one of the first companies to develop products with celebrities, such as the Reebok Freestyles that were worn by Jane Fonda in an aerobics video.
Puma
Puma is a top sportswear brand in the world. The brand has created a huge following of loyal customers. They offer a variety of products to suit different tastes and budgets.
One of the company’s major goals is to become an environmentally friendly brand. Puma is committed to reducing its emissions by 35% and to lowering the emissions from its supply chain by 60%. It is also dedicated to developing sustainable materials.
Puma offers men’s and women’s athletic clothing and footwear. It has products for various sports, including football, tennis, basketball, cycling, and running. In addition to its lines, Puma also works with other brands to create collaborative designs.
The company has been active in the sporting arena for over a century. From the early days when Rudolph Dassler built his company on his mother’s laundry, to today when the brand is a household name, Puma has been able to make a huge impact in the sporting world.
The company has been able to achieve its lofty goals by being a transparent brand, promoting employee benefits, being socially responsible, and incorporating eco-friendly practices into its operations. This includes using sustainable materials, using recyclable packaging, and reducing carbon emissions.
Puma also makes it a point to promote workplace diversity. For example, the company has been known to support teachers, service members, and front-line healthcare workers.
They are also dedicated to making their merchandise affordable. To this end, they offer many different payment options. You can pay via credit card, Apple Pay, or PayPal.
As of 2019, Puma had revenues of 5.5 billion EUR. They were the third-largest sportswear manufacturer in the world.
Puma offers shoes for soccer, running, basketball, and training. It also makes accessories and socks. As of January 2019, it has over 120 stores in various locations across the world.
Since its establishment in 1948, the company has become a leading player in the sportswear industry. Puma has collaborated with many popular athletes and celebrities. These collaborations are designed to provide consumers with products that have been influenced by these personalities.
Puma is known for its stylish products. This brand has also established a reputation for having a transparent business model. Their distribution network is praised for its efficiency.
Puma aims to create a more inclusive workplace and is focused on promoting diversity. In addition to offering employee discounts, the company has made efforts to incorporate sustainability into its business.
Kappa
Kappa is a sportswear brand in the world. It is based in Turin, Italy, and supplies football teams and players worldwide. In addition, Kappa is famous for its retro-looking athletic wear.
Kappa has long been an important part of the European soccer scene. They are also successful in Asia and Latin America.
Currently, Kappa is the sixth-largest sportswear brand in the world, and it is expected to continue growing in the coming years. Their products are designed to be more functional and stylish, and they are not as expensive as other Italian sportswear brands.
Although Kappa began as an underwear firm, it soon gained a reputation for its technical sportswear. During the 1970s, the company was able to boost its profile with provocative ads.
The company’s logo was created during a bathing suit photoshoot. This logo consists of two naked figures leaning against each other. It represents equality in sports.
Kappa’s logo has been redesigned several times throughout the years. The current version features the word Kappa with a red outline, using a font based on Manfred Klein’s version of the Kyrilla Sans Serif Black.
Kappa is a brand that has been in the market for over 100 years. Kappa has a strong presence in Europe and North America.
Gymshark
Gymshark is one of the fastest-growing sportswear brands in the United Kingdom. The brand has been able to establish a cult following thanks to its excellent use of social media.
For instance, they hold expos, ticketed events, and workout videos on YouTube. Using these platforms, they encourage the public to join their community. They also work with influencers in the bodybuilding and fitness niche.
They are also known for their affordable prices. Customers are allowed to return their apparel within 90 days of purchase. If a customer returns an item, they will receive a refund from the original payment source.
In addition to social media, they have also created pop-up stores. This has helped them reach consumers more physically.
While Gymshark is primarily a sportswear brand, it does sell other products as well. These include gym clothing and loungewear. It has a clear target audience of young adults.
The company’s CEO, Ben Francis, was a teenager when he decided to start his own business. He was inspired by his grandfather, who ran a furnace lining company.
Francis was determined to find a way to create affordable workout clothes for young people. That’s how Gymshark began. As a high school student, he had a 12-hour day job. But during his free time, he started building websites.
He found his passion in fitness and began making websites for fun. His goal was to create an online store that would provide a wide range of affordable fitness apparel for the masses.
By the end of 2017, he had created a small online store and had reached an impressive valuation. A year later, he was named on Forbes’ 30 under 30 lists.
Ellesse
For decades, Ellesse has been one of the world’s best sportswear brands. It’s been around for more than sixty years and is known for its iconic style, quality, and craftsmanship.
The company started as a skiwear manufacturer, and soon expanded into tennis, hiking, and other sports. In 2010, the brand established its “Back to Roots” campaign. This campaign aimed to bring the brand back into the spotlight, and in the process, re-engaged a younger audience.
Several celebrities also endorse the brand, including Muhammad Ali, Roger Moore, Chris Evert, and Boris Becker. During the 80s and 90s, Ellesse became popular with British youth. However, in the late 1990s, the brand was virtually washed out.
Since its inception, the brand has worked with numerous athletes, events, and celebrities. For example, it sponsored the Italian football team when it won the 1982 World Cup. In 2004, it teamed up with renowned fashion designer Eley Kishimoto.
The brand has been owned by the Pentland Group since 1994. It is known for its high-quality sports apparel. Some of its notable endorsers are Boris Becker, Chris Evert, and Tommy Haas.
In 2010, Ellesse reclaimed its spotlight with a back-to-the-roots campaign. This included a new logo, bold color-blocking, chunky soles, and more.
Today, the brand offers products for men, women, and kids, including children’s clothing. The products are designed in trendy colors and multicolored prints.
One of the most prominent features of the brand is its logo. Ellesse first began using the logo on the outside of its clothes, which is a very common practice in the fashion industry today.
Castore
Castore, a sportswear brand based in Manchester, UK, has been enjoying a meteoric rise over the last few years. The company has been backed by billionaire petrol station tycoons Mohsin and Zuber Issa, founders of Pure Gym and New Look, and tennis star Andy Murray.
With the brand’s tagline ‘Better Never Stops’, Castore’s mission is to produce the world’s most durable, lightweight, and innovative sportswear. Its products are sold in over 50 countries, and its goal is to make it a global player.
Castore has partnered with some major sporting athletes and teams. Among the partnerships are Premier League clubs Aston Villa, Liverpool, and Manchester City, as well as Australian cricketer Jo Buttler, and the England and Wales Cricket Board (ECB).
Castore has also added partnerships with Formula One motor racing team McLaren, as well as Bayer 04 Leverkusen and Roma in Italy. Those in the sports industry will know Castore’s prestigious roster of athletes, including Wimbledon champion Andy Murray, and tennis pro-Owen Farrell.
While Castore does not sell individual player boots, it does offer a bespoke range of high-quality sportswear. Its garments are designed with specialist features and technology to enhance performance and are tested for 100 days before full production.
Sergio Tacchini
Sergio Tacchini is a renowned Italian sportswear brand. Established in 1966, the company was founded by professional tennis player Sergio Tacchini. The brand has been worn by 37 Grand Slam champions.
Currently, Sergio Tacchini is distributed through over 1,500 multibrand retailers. Its footwear line is primarily comprised of sneakers. However, the company is planning to expand its footwear offering into new territories. In addition, it has teamed up with Adidas to create a joint venture, which includes tracksuits, socks, headgear, and sporting essentials.
In the US, Sergio Tacchini has not been active for some time. But, the new owners of the company are eager to bring the brand back to life. They plan to do so by introducing a special edition collection. STLA will be available at a pop-up store in Los Angeles on February 22-24.
The pop-up store will feature the brand’s heritage and California lifestyle. The collection will also feature legendary silhouettes from the brand’s archives.
Aside from the collection, the company is also launching a footwear line, which will be developed by the brand’s design team. Some of the designs include slide shoes, short sleeve polo shirts, and headgear.
Along with the new footwear line, the company is partnering with IMG, a global sports, fashion, and media firm. This partnership will allow the company to re-launch the brand in major markets throughout the world.
Wanda Rich has been the Editor-in-Chief of Global Banking & Finance Review since 2011, playing a pivotal role in shaping the publication’s content and direction. Under her leadership, the magazine has expanded its global reach and established itself as a trusted source of information and analysis across various financial sectors. She is known for conducting exclusive interviews with industry leaders and oversees the Global Banking & Finance Awards, which recognize innovation and leadership in finance. In addition to Global Banking & Finance Review, Wanda also serves as editor for numerous other platforms, including Asset Digest, Biz Dispatch, Blockchain Tribune, Business Express, Brands Journal, Companies Digest, Economy Standard, Entrepreneur Tribune, Finance Digest, Fintech Herald, Global Islamic Finance Magazine, International Releases, Online World News, Luxury Adviser, Palmbay Herald, Startup Observer, Technology Dispatch, Trading Herald, and Wealth Tribune.