Could the four-day work week become the new normal? Content Marketing Agency, Copy House, put it up to the test.
01 August 2022 — Copy House, an award-winning content marketing agency specialising in technology and FinTech, has begun trialling the 4-day work week in hopes of increasing employee engagement levels, supporting mental health and improving employee retention rate.
The remote company has started the trial this week (1st August 2022) and plans to test the four-day work week for the next four weeks.
After the month trial, Copy House will spend four weeks identifying any issues with the new work week by gathering information from employees, clients and other stakeholders. They will then spend four weeks improving any obstacles they may have faced.
Once the trial, identification and improvement phase are over, Copy House will gather all data and conclude whether the four-day work week is a success or requires further investigation.
“We want to create a seamless transition into the four-day work week and observe whether it is something that will genuinely help the team.
To successfully implement it, we’ve decided to gather as much data as possible from all internal and external stakeholders and use it to identify any issues. If the trial, identification and improvement phase are a success, we will look to make a four-day work week a permanent fixture at Copy House.” — Kathryn Strachan, Managing Director of Copy House.
The agency’s goal is to successfully implement a four-day work week by extracting any unnecessary meetings, working to a more efficient level by applying a mindful approach to technology, and allocating ‘focused time’ by switching off notifications and getting sunk into work.
By making small changes, Copy House wants to reduce wasted time and allow employees an extended weekend for the same pay. However, the results for this trial will only be made apparent towards the end of 2022.