Revenue sustainability: how to create it and how to keep it
By Paresh Patel, consulting services director at Qbase Securing sustainable revenue ..
Opinion
Opinion
Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities
Acquisition accelerates Impact’s market leadership position in publishe..
Opinion
Covatic appoints industry heavyweight and ex-BBC strategy head as it readies itself for further growth
The Birmingham and London-based start-up has hired ex-BBC veteran Danie..
Opinion
2021 AML Trend Foresights for 28 Experts from 17 Different Countries
While left 2020 behind, we see last year was challenging to fight against financial ..
Opinion
Impact makes strategic hires as it promotes a number of staff, with Alex Springer now Regional VP, EMEA
Partnership automation company, Impact, has made a number of new hires amid the cont..
Opinion
Love in Lockdown – how the pandemic has shaped Valentine’s email marketing
Guy Hanson, VP Customer Engagement, ValidityNearly a year into the “new normal” an..
Opinion
DLMDD to provide young people with experience in the music industry through rich mix “new creatives” partnership
London-based sonic branding agency joins scheme to transform the lives of young peop..
Opinion
Social Media Strategies for 2021 – how different will they be post-pandemic?
By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media 2020 w..
Opinion
Making music pay through technology
By Richard Cottrell, CEO of Melos Publishing Advertising legend Sir John Hegarty ..
Opinion
Why easily consumable content is the best marketing tool for your business
It is human nature to want to grow and achieve more, we get a rush when we learn som..
Opinion
Opinion
Numbers aren’t everything when it comes to social media follower growth
Numbers aren’t everything when it comes to social media follower growth
Ellen Cole, founder of Little Seed Group – www.littleseedgroup.co.uk – explains why follower numbers..
Opinion
Live shopping: How holiday shopping could be decided this year
By Aaron Duckmanton, Global Head of Marketing, Grabyo The 2020 Black Friday shopping..
Opinion
Social Media Optimization – How To Do It?
Social media optimization is the effective utilization of various social media netwo..
Opinion
Crucial Whitepaper Reveals Fate For Rugby in 2021
Ruck.co.uk commissioned study informs clubs on fans willingness for pre-ordered drin..
Opinion
Six predictions for the partnerships industry in 2021
Daisy-Blue Tinne, Agency Development Director from Impact Every year, the performan..
Opinion
Seven Tips For Influencer Acquisition and Retention
By Sanchit Sareen, Manager, Influencer Customer Success team, Impact EMEA Building a..
Opinion
7 Tips for website success
By Harvey Morton, Digital Expert and Founder of HarveyMorton.Digital . Also founder ..
Opinion
Blazing a new trail – OS undergoes their most dramatic brand transformation in 229 year history
Ordnance Survey (OS): the map people. Raincoats and Kendal mint cake, Scouts and Ram..
Opinion
Brand, marketing and advertising campaigns should always mean business
By Stephen Izatt, Managing Director of strategic branding and campaign agency Thinkf..
Opinion
The Beauty of Good People and Good Technology Working in Unison
The pros and cons of home working has been discussed in great depth over the last fe..
Opinion
What can music and sound do for your brand?
By Max De Lucia, co-founder and client director at specialist sonic branding agency ..
Opinion
Flexibility, variety and learning to say ‘no’: key lessons from small agency culture
By Meghan Linehan – Director of Accounts at Something Different The business world i..
Opinion
AI has become a brand manager’s ultimate super-power
By Nadim Sadek, Founder and CEO of ProQuo AI. What’s the point in having a brand? T..
Opinion
Designate reveals campaign for ‘Never Normal’ Brighton Concept subverts gloomy pandemic communications
Creative agency Designate has revealed its campaign for VisitBrighton which subverts..
Opinion
Periscope by McKinsey report reveals changing behaviours as holiday shoppers contend with the pandemic restrictions
While consumers plan to reduce holiday spending overall, more than 80 percent of hol..
Opinion
The Best Place to Shop For Clothing at Low Prices
There are lots of clothing brands that come from all over the world, and they are al..
Opinion
Finding Brands of the World
Brands of the World can be compared with brand name brands that you can find in stor..
Opinion
What is a Financial Ratio?
Financial ratios provide a comprehensive view of the fiscal health of a company. The..
Opinion
The Different Types of Assets
The term asset refers to various types of financial instruments that a company posse..
Opinion
What Is Statement Analysis?
Statement analysis is a methodology for evaluating the contents of written documents..
Opinion
Are You Struggling With an Accessible Income?
An Accessible income is a type of income that is made available to people who are in..
Opinion
The Return on Assets Formula
Definition: The return on total assets formula, also known as return on assets, is a..
Opinion
Is Fixed Mortgages a Good Deal?
When you start looking into home mortgage options you will notice that there are two..
Opinion
Find the Equivalent Ratios in Your Workbook Using an Advanced Calculator
In this article, I’m going to show you some different methods for finding your..
Opinion
Thinking outside the tick box: creativity within corporate compliance
By Alistair Robertson – Creative and Strategy @ Nucco Brain (strategic content..
Opinion
Designing inclusive brands
By Toby Jervis, Creative Director and co-founder of evensix™, a full-service creativ..
Opinion
Opinion
The Importance of Asset Valuation
The Importance of Asset Valuation
In business, an asset is an intangible asset owned by an entity or a company. It is any asset that i..
Opinion