Cavai helps Barcelo.com to re-engage North American travellers with Caribbean destinations in the post-Covid era
Cavai’s conversational cloud helped the resort and hotel chain re-engage with its main market and reawaken desire for tra..
Opinion
Opinion
The Data Dichotomy and the Vital Importance of Effective Self-Regulation
By John Story Vice President, Deputy General Counsel Global GTM, Acoustic The data privacy debate that has raged for the past decade h..
Opinion
How property developers raise funds with help of online tools
Property developers and builders require lenders and investors to raise capital. This capital can be raised in the form of senior debt..
Opinion
Why employee advocacy is a brand’s secret weapon in the new digital workplace
By Matthieu Silbermann, Chief Product Officer at Powell Software, a comprehensive Digital Workplace platform that covers the spectrum ..
Opinion
In the age of X commerce, there’s never been a better time for brands to tap into the power of tribalism
By Rob Nash, Founder, 4 Roads From the off, Silicon Valley tech behemoths have leveraged the power of tribalism, becoming hugely succe..
Opinion
Revenue sustainability: how to create it and how to keep it
By Paresh Patel, consulting services director at Qbase Securing sustainable revenue is hard for any business, let alone when you’re fa..
Opinion
Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities
Acquisition accelerates Impact’s market leadership position in publisher partnership technology Impact, the global leade..
Opinion
Covatic appoints industry heavyweight and ex-BBC strategy head as it readies itself for further growth
The Birmingham and London-based start-up has hired ex-BBC veteran Daniel Pike as Chief Product Officer Covatic, a fast-gr..
Opinion
2021 AML Trend Foresights for 28 Experts from 17 Different Countries
While left 2020 behind, we see last year was challenging to fight against financial crime like all the other sectors. COVID-19 has aff..
Opinion
Impact makes strategic hires as it promotes a number of staff, with Alex Springer now Regional VP, EMEA
Partnership automation company, Impact, has made a number of new hires amid the continued expansion of its EMEA team, with a range of ..
Opinion
Love in Lockdown – how the pandemic has shaped Valentine’s email marketing
Guy Hanson, VP Customer Engagement, ValidityNearly a year into the “new normal” and we’ve already seen how various states of lockdow..
Opinion
DLMDD to provide young people with experience in the music industry through rich mix “new creatives” partnership
London-based sonic branding agency joins scheme to transform the lives of young people in London’s Tower Hamlets Specialist sonic bra..
Opinion
Social Media Strategies for 2021 – how different will they be post-pandemic?
By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media 2020 was the year that rocked global business and has po..
Opinion
Making music pay through technology
By Richard Cottrell, CEO of Melos Publishing Advertising legend Sir John Hegarty reportedly once said that “Music is 50 per cent of..
Opinion
Why easily consumable content is the best marketing tool for your business
It is human nature to want to grow and achieve more, we get a rush when we learn something new. Which is why content that gives us inf..
Opinion
Opinion
Numbers aren’t everything when it comes to social media follower growth
Numbers aren’t everything when it comes to social media follower growth
Ellen Cole, founder of Little Seed Group – www.littleseedgroup.co.uk – explains why follower numbers aren’t everything when it comes to social media m..
Opinion
Live shopping: How holiday shopping could be decided this year
By Aaron Duckmanton, Global Head of Marketing, Grabyo The 2020 Black Friday shopping event has not been business as usual for brands o..
Opinion
Social Media Optimization – How To Do It?
Social media optimization is the effective utilization of various social media networks and communities to bring increased publicity a..
Opinion
Crucial Whitepaper Reveals Fate For Rugby in 2021
Ruck.co.uk commissioned study informs clubs on fans willingness for pre-ordered drinks, smaller crowds and no train travel in exchange..
Opinion
Six predictions for the partnerships industry in 2021
Daisy-Blue Tinne, Agency Development Director from Impact Every year, the performance marketing industry is met with challenges and o..
Opinion
Seven Tips For Influencer Acquisition and Retention
By Sanchit Sareen, Manager, Influencer Customer Success team, Impact EMEA Building and managing influencer relationships doesn’t need ..
Opinion
7 Tips for website success
By Harvey Morton, Digital Expert and Founder of HarveyMorton.Digital . Also founder of The Social Sanctuary Podcast – www.thesocialsan..
Opinion
Blazing a new trail – OS undergoes their most dramatic brand transformation in 229 year history
Ordnance Survey (OS): the map people. Raincoats and Kendal mint cake, Scouts and Ramblers. Well, that’s what everyone knows the OS for..
Opinion
Brand, marketing and advertising campaigns should always mean business
By Stephen Izatt, Managing Director of strategic branding and campaign agency Thinkfarm When we talk about brand, marketing and advert..
Opinion
The Beauty of Good People and Good Technology Working in Unison
The pros and cons of home working has been discussed in great depth over the last few months, for obvious reasons. While mobilising wo..
Opinion
What can music and sound do for your brand?
By Max De Lucia, co-founder and client director at specialist sonic branding agency DLMDD The rise of voice-led technology, the conne..
Opinion
Flexibility, variety and learning to say ‘no’: key lessons from small agency culture
By Meghan Linehan – Director of Accounts at Something Different The business world is changing at speed and to succeed it no longer ma..
Opinion
AI has become a brand manager’s ultimate super-power
By Nadim Sadek, Founder and CEO of ProQuo AI. What’s the point in having a brand? The answer is simple: brands exist to extract a pre..
Opinion
Designate reveals campaign for ‘Never Normal’ Brighton Concept subverts gloomy pandemic communications
Creative agency Designate has revealed its campaign for VisitBrighton which subverts the phrase “The New Normal” and points to what ma..
Opinion
Periscope by McKinsey report reveals changing behaviours as holiday shoppers contend with the pandemic restrictions
While consumers plan to reduce holiday spending overall, more than 80 percent of holiday shoppers plan to spend the same or more as la..
Opinion
The Best Place to Shop For Clothing at Low Prices
There are lots of clothing brands that come from all over the world, and they are all designed in a number of different styles and des..
Opinion
Finding Brands of the World
Brands of the World can be compared with brand name brands that you can find in stores or in your office. You might have seen them in ..
Opinion
What is a Financial Ratio?
Financial ratios provide a comprehensive view of the fiscal health of a company. These ratios are based on information that is used to..
Opinion
The Different Types of Assets
The term asset refers to various types of financial instruments that a company possesses, whether in the form of land, buildings or ot..
Opinion
What Is Statement Analysis?
Statement analysis is a methodology for evaluating the contents of written documents and is also referred to as scientific content ana..
Opinion
Are You Struggling With an Accessible Income?
An Accessible income is a type of income that is made available to people who are in special physical or mental circumstances. These s..
Opinion
The Return on Assets Formula
Definition: The return on total assets formula, also known as return on assets, is a profitability ratio which compares the profit a d..
Opinion