Sell-side research – key trends in 2023
We have 500+ analysts supporting around 60 sell-side research firms in research, publishing and operations. Global investment banks a..
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The power of strategic brand partnerships
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Bend don’t break: flexible marketing in uncertain times
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The Science of Semiotics in Branding
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Brand Metrics partners with XITE to develop world-first CTV measurement solution
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GumGum Ramps Up Engagement for Co-Op Across UK With High-Impact, Contextual Ads
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Azerion and SeenThis ANZ announce partnership to create a more sustainable marketplace
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How moderation can protect ROI in social media
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Supercharge Your Success: Embrace the Power of Personal Branding for Life
To stand out, you need to answer the question: “Why Choose You?” Why should a highly selective college choose you? Why sh..
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How to use Product Recommendations to Boost Revenue and Conversion
First, you need to understand which of your customers’ workflows may benefit from recommendations. In classic eCommerce, recommendati..
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Building Your Personal Brand: A Step-by-Step Guide to Success
You’ve all heard this one before. However, in order to embark on your personal branding journey, you must start by introspecting and ..
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Brand Management and Psychology
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Lumen Research Launches New Carbon Measurement Tool for Greener Ads Powered by Scope3
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Adnami outlines new metrics for the measurement of attention in high impact advertising
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Putting people at the center
By Tim Ringel, Global CEO of next-generation international advertising group Meet The People. How many failed acquisiti..
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The Digital Voice™ Achieves Double Hit On Industry Awards
The TITAN Women In Business Awards program honours exceptional females who have made remarkable strides in the ever-evolving business..
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The King’s Speech: public speaking and reputation management
Speakers Corner’s recent survey shows that brand reputation is a significant concern among business owners. 98% reported facing chall..
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EU plans for company human rights, environment checks face new hurdle
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Cut the jargon. The best B2B writing is plain and simple
It’s not just the case at parties. The same applies to B2B copy. When writing about technical, complex subjects for businesses, it ca..
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InMobi Wins Gold, Silver, Bronze MMA SMARTIES MENA Awards, Named “Technology Provider of the Year” for Fourth Consecutive Year
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Domino’s Completes First Contextual and Attention-Powered Campaign with GumGum and Playground xyz
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Julius Baer reports modest money inflows after slow start to 2023
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Deployed raises $4M to redefine how Statements Of Work are created and projects are planned
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GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath
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Multilocal expands operations and appoints new GM and Sales Director in APAC
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SeenThis launches Emissions Dashboard to enable advertisers to analyse data reduction and emission savings on campaigns
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Level up Your Content And Improve Search Engine Optimization
Any effective digital marketing approach must include SEO. Establish your content to rank highly in search engine results pages (SERP..
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Is it beneficial to start your business off the grid?
There are multiple routes to launching a startup, each with its advantages and downsides. Starting a business informally – i.e., witho..
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Logitech Q4 sales plunge 22% as economic downturn worries weigh
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MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising
Pairing adaptive streaming technology with MiQ’s agnostic, multi-DSP capabilities delivers more sustainable, high-quality ads while s..
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Exclusive-Nissan seeks tech tie-up without Renault as alliance nears end of road
By Norihiko Shirouzu and Maki Shiraki (Reuters) – Nissan is developing growth plans in areas such as software and electric vehi..
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Tesla expands discounts with price cuts in Europe, Singapore, Israel
By Chen Lin and Victoria Waldersee SINGAPORE/BERLIN (Reuters) -Tesla Inc on Friday slashed prices for its electric vehicles in Europe..
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Bootmaker Dr Martens warns on profit as finance chief walks
By Prerna Bedi (Reuters) -Dr Martens issued its third profit warning in five months on Friday, as it struggled with higher-than-expec..
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Spain offers to pay companies testing a 4-day work week
By Belén Carreño MADRID (Reuters) – Spanish companies with fewer than 250 workers have one month to apply for a pilot government..
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Seven top MarTech trends to keep ahead of the curve
Our “Personalisation Pulse Check 2023” report showed that 40% of European consumers engage with a brand at least two to three times b..
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Rebranding is dead. Brand ‘redefinition’ is where the work is
This shift has been subtle and slow. A general movement in the briefs we receive, which increasingly are peppered with words like ‘re..
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Paid verification and its impact on brand and influencer marketing
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