Brand identity – more than just a logo
By Erica Wolfe-Murray. ‘leading innovation and business expert’, she is the author o..
Business
Business
5 Tips for Using PR to Grow your Brand Awareness
When it comes to communicating the credibility of your brand, PR can be one of the b..
Business
Tech to support a new era for customer loyalty in the hospitality sector
As pubs, restaurants, hotels and cafes prepare to reopen their businesses on the 4th..
Business
Equiniti rebrands as EQ
Equiniti changes name to EQ to unify branding across its core business divisions E..
Business
Digital Marketing agency launches community initiative to support local businesses during coronavirus pandemic
Digital Marketing agency, Reach Digital, has unveiled a new initiative to sup..
Business
Is it time for a Brand Refresh?
Running any business can be all-consuming so it can be hard to put time aside..
Business
Why Consumer Generated content is the key to successful email marketing
By Toby Britton, co-founder of Miappi. What is email marketing? CRM or customer rel..
Business
Subscription service model: then and now
By Chris Labrey, managing director, Econocom UK & Ireland The subscription as-a-..
Business
Why is hyper-personalisation important?
By Bhavesh Vaghela, Senior Product Owner at Callsign “Trust will lead to data, data ..
Business
5 ways AI could be failing your customer experience
By Arun Mani, President, Freshworks Europe From WhatsApp to email, Tik-tok to Insta..
Business
Faster complaints resolution times don’t need to be a trade-off with the right customer outcome
By Sophie Mowczan, Market Research and Insight Lead, Huntswood Last month, the Finan..
Business
Customer communication is always vital, Covid-19 makes it even more so
By Greg Chen, CEO, Mobiz In the midst of a global pandemic, it can be all too easy ..
Business