Business

Cavai appoints Matt Gauthier as Sales Director for US division

Cavai appoints Matt Gauthier as Sales Director for US division

Based out of Seattle, Washington, Gauthier will bring the conversational cloud stateside, helping brands and agencies to ..

From products to services – what’s next?

From products to services – what’s next?

By Robin Gibson Marketing Director at Kortext the world-leading personal learning platform, providing access to over a million digita..

Six things to consider when outsourcing your customer relationship as a start-up

Six things to consider when outsourcing your customer relationship as a start-up

By Nora Beqaj, Business Director, The Nest UK The early years of building a start-up can be incredibly complex. From scaling quickly i..

Affilired announces strategic alliance with Impact to enable and accelerate global partnership opportunities

Affilired announces strategic alliance with Impact to enable and accelerate global partnership opportunities

Affilired deploys Impact’s Partnership Cloud to recruit, manage and optimise global partnership programs at ..

Brand purpose changes consumer willingness to pay

Brand purpose changes consumer willingness to pay

By Scott Goodson, CEO StrawberryFrog Activate Brand Purpose, our new book, deals with the challenging part of brand purpose for brand ..

5 core pillars of building a brand in today’s digital age

5 core pillars of building a brand in today’s digital age

During the course of the Covid-19 crisis, Duel CEO and co-founder, Paul Archer, and his team consulted with over 200 global brands abo..

Cavai and Xaxis partner to deliver interactive, conversational ads at scale through Xaxis Creative Studios

Cavai and Xaxis partner to deliver interactive, conversational ads at scale through Xaxis Creative Studios

Cavai to collaborate with Xaxis, bolstering the company’s ability to execute creative, conversational format..

Adnami continues growth trajectory with appointment of Peter Østrem as Nordic Market Director

Adnami continues growth trajectory with appointment of Peter Østrem as Nordic Market Director

London, UK, 6th May, 2021: Following recent, massive growth, tech company Adnami, which specialises in programmatic, high..

Listings management dramatically boosts local search visibility according to Uberall study of 115,000 business locations

Listings management dramatically boosts local search visibility according to Uberall study of 115,000 business locations

UK businesses see 84% increase in online visibility and 47% increase in consumer actions Uberall, the leading provider of ‘Near Me’ Br..

How to successfully allocate your ad spend across social media platforms

How to successfully allocate your ad spend across social media platforms

By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media It has never been more critical for your business to und..

White Bullet partners with World Intellectual Property Organisation (WIPO) to help prevent piracy

White Bullet partners with World Intellectual Property Organisation (WIPO) to help prevent piracy

London, UK 5th May 2021: Cybersecurity and IP protection company, White Bullet, has announced that it is now..

Cavai appoints Stephen Cutbill as VP, Global Partnerships

Cavai appoints Stephen Cutbill as VP, Global Partnerships

Growth in the global expansion of Cavai drives key new hire to lead partnerships team London, 4th May 2021: Cavai, the le..

Using your branding strategy to communicate your company values

Using your branding strategy to communicate your company values

By Kashif Naqshbandi, CMO at Tenth Revolution Group The best branding not only makes your company instantly recognizable; it communica..

Diversity media network Brand Advance extends partnership with Brand Metrics

Diversity media network Brand Advance extends partnership with Brand Metrics

        Brand uplift measurement now available for all campaigns across the Brand Advanc..

Adverty and InMobi launch in-game advertising for global brands and agencies

Adverty and InMobi launch in-game advertising for global brands and agencies

Partnership between industry leaders widens access to the latest in-game advertising opportunities. Adverty ..

The key role of mobile marketing on the road to recovery

The key role of mobile marketing on the road to recovery

By Anne Jarry, Marketing Director at Selligent Marketing Cloud Mobile devices have become the Swiss Army Knives in our pockets, provid..

Inskin Media partners with Right Thing. Media to offer effective, brand-safe social impact advertising at scale

Inskin Media partners with Right Thing. Media to offer effective, brand-safe social impact advertising at scale

Inskin Media, which specialises in high impact digital advertising, has partnered with Right Thing.Media (RT..

Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform

Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform

Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide ..

Creative agency Shaped By celebrates the influences that shape us with “playful” rebrand

Creative agency Shaped By celebrates the influences that shape us with “playful” rebrand

Bristol creative studio Workbrands has relaunched as Shaped By, a creative studio for global tech brands. Workbrands, founded by Nick ..

Digital Marketing Agency Climb Online partners with Clear Channel to Drive UK Growth

Digital Marketing Agency Climb Online partners with Clear Channel to Drive UK Growth

London based digital marketing agency, Climb Online, today announced its partnership with a leading Out of Home media company Clear Ch..

Hygiene now over four times as important as customer service, according to hospitality customers

Hygiene now over four times as important as customer service, according to hospitality customers

54% of Brits deem cleanliness and hygiene to be most important to them post COVID-19 98.7% of the public less likely to visit busines..

Can fashion pivot in crisis? How technology can help boost customer satisfaction with centralised data

Can fashion pivot in crisis? How technology can help boost customer satisfaction with centralised data

Fashion PLM experts at Centric Software provide insight for how companies can use sourcing data and logistics technology to stay align..

Cavai announces partnership with Orage Publishing as the content provider seeks to leverage the ground-breaking conversational ad format, Cavai Bubble®

Cavai announces partnership with Orage Publishing as the content provider seeks to leverage the ground-breaking conversational ad format, Cavai Bubble®

Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Ora..

Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios

Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, wh..

Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale

Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale

With its second acquisition of 2021, Impact offers the most comprehensive set of technology solutions for al..

Informa and Totem sign global deal to launch the ConnectMe platform for seamless virtual & hybrid events

Informa and Totem sign global deal to launch the ConnectMe platform for seamless virtual & hybrid events

Informa, the global events and publishing group, has collaborated with virtual events provider Totem to launch ConnectMe, a pure self-..

Will new audio-chat app, Clubhouse, prove beneficial to brands?

Will new audio-chat app, Clubhouse, prove beneficial to brands?

By Michael Bush, Commercial Director, Climb Online At the start of December 2020, new audio-only iPhone app, Clubhouse, had 3,500 memb..

How to effectively use email to grow business

How to effectively use email to grow business

By Sam Holding, Head of International, SparkPost Despite economic and environmental challenges in 2020, the reality is many businesses..

Inskin Media partners with Lumen Research to offer predictive attention estimates

Inskin Media partners with Lumen Research to offer predictive attention estimates

  Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate ass..

Business

Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy

Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy

Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced the expa..

Zero-party data, a major opportunity for brands in 2021

Zero-party data, a major opportunity for brands in 2021

The last 12 months have profoundly and irreversibly transformed consumer shopping habits. More than ever, companies need to better und..

Business

How to Effectively Choose Your Advertising

How to Effectively Choose Your Advertising

Definition of Advertising. The definition of advertising simply is the promotion of a product or service for the purpose of selling it to the genera..

Business

The Types of Marketing That Can Help Any Business Grow

The Types of Marketing That Can Help Any Business Grow

Marketing refers to various acts that a business undertakes in order to promote the sale or purchase of a certain product, service, or item. This in..

Inskin unveils new conversational advertising feature to supercharge ad engagement and e-commerce

Inskin unveils new conversational advertising feature to supercharge ad engagement and e-commerce

A new partnership with Cavai, the world’s most advanced conversational advertising platform, provides unprecedented interactivity with..

Six steps to marketing success at a time of disruption

Six steps to marketing success at a time of disruption

By Matt Morgan, MD, tmwi , on the need for an integrated and considered approach at a time of rapid shifts in behaviour Profound chang..

Adnami bolsters team as it hires Publisher Partnerships Manager and Commercial Activation Manager to help clients deliver high impact campaigns

Adnami bolsters team as it hires Publisher Partnerships Manager and Commercial Activation Manager to help clients deliver high impact campaigns

Following massive growth, Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has furthe..

How can you navigate the complicated world of copyright music and social media? The answer lies in technology

How can you navigate the complicated world of copyright music and social media? The answer lies in technology

By Rory Kenny, CEO and founder of Loudly takes a look at the complicated world of copyright music when it comes to social media. Copyr..