Business

Adverty and InMobi launch in-game advertising for global brands and agencies

Adverty and InMobi launch in-game advertising for global brands and agencies

Partnership between industry leaders widens access to the ..

The key role of mobile marketing on the road to recovery

The key role of mobile marketing on the road to recovery

By Anne Jarry, Marketing Director at Selligent Marketing Cloud Mobile devices have b..

Inskin Media partners with Right Thing. Media to offer effective, brand-safe social impact advertising at scale

Inskin Media partners with Right Thing. Media to offer effective, brand-safe social impact advertising at scale

Inskin Media, which specialises in high impact digital adv..

Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform

Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform

Leading in-game advertising platform, Adverty, today annou..

Creative agency Shaped By celebrates the influences that shape us with “playful” rebrand

Creative agency Shaped By celebrates the influences that shape us with “playful” rebrand

Bristol creative studio Workbrands has relaunched as Shaped By, a creative studio fo..

Digital Marketing Agency Climb Online partners with Clear Channel to Drive UK Growth

Digital Marketing Agency Climb Online partners with Clear Channel to Drive UK Growth

London based digital marketing agency, Climb Online, today announced its partnership..

Hygiene now over four times as important as customer service, according to hospitality customers

Hygiene now over four times as important as customer service, according to hospitality customers

54% of Brits deem cleanliness and hygiene to be most important to them post COVID-1..

Can fashion pivot in crisis? How technology can help boost customer satisfaction with centralised data

Can fashion pivot in crisis? How technology can help boost customer satisfaction with centralised data

Fashion PLM experts at Centric Software provide insight for how companies can use so..

Cavai announces partnership with Orage Publishing as the content provider seeks to leverage the ground-breaking conversational ad format, Cavai Bubble®

Cavai announces partnership with Orage Publishing as the content provider seeks to leverage the ground-breaking conversational ad format, Cavai Bubble®

Cavai, the leader in conversational advertising cloud technology, today announces a ..

Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios

Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios

Leading in-game advertising specialist Adverty AB (publ) today announces a strategic..

Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale

Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale

With its second acquisition of 2021, Impact offers the mos..

Informa and Totem sign global deal to launch the ConnectMe platform for seamless virtual & hybrid events

Informa and Totem sign global deal to launch the ConnectMe platform for seamless virtual & hybrid events

Informa, the global events and publishing group, has collaborated with virtual event..

Will new audio-chat app, Clubhouse, prove beneficial to brands?

Will new audio-chat app, Clubhouse, prove beneficial to brands?

By Michael Bush, Commercial Director, Climb Online At the start of December 2020, ne..

How to effectively use email to grow business

How to effectively use email to grow business

By Sam Holding, Head of International, SparkPost Despite economic and environmental ..

Inskin Media partners with Lumen Research to offer predictive attention estimates

Inskin Media partners with Lumen Research to offer predictive attention estimates

  Independent assessment proves the impact of Pageski..

Business

Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy

Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy

Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiven..

Zero-party data, a major opportunity for brands in 2021

Zero-party data, a major opportunity for brands in 2021

The last 12 months have profoundly and irreversibly transformed consumer shopping ha..

Business

How to Effectively Choose Your Advertising

How to Effectively Choose Your Advertising

Definition of Advertising. The definition of advertising simply is the promotion of a product or s..

Business

The Types of Marketing That Can Help Any Business Grow

The Types of Marketing That Can Help Any Business Grow

Marketing refers to various acts that a business undertakes in order to promote the sale or purcha..

Inskin unveils new conversational advertising feature to supercharge ad engagement and e-commerce

Inskin unveils new conversational advertising feature to supercharge ad engagement and e-commerce

A new partnership with Cavai, the world’s most advanced conversational advertising p..

Six steps to marketing success at a time of disruption

Six steps to marketing success at a time of disruption

By Matt Morgan, MD, tmwi , on the need for an integrated and considered approach at ..

Adnami bolsters team as it hires Publisher Partnerships Manager and Commercial Activation Manager to help clients deliver high impact campaigns

Adnami bolsters team as it hires Publisher Partnerships Manager and Commercial Activation Manager to help clients deliver high impact campaigns

Following massive growth, Danish tech company Adnami, which specialises in programma..

How can you navigate the complicated world of copyright music and social media? The answer lies in technology

How can you navigate the complicated world of copyright music and social media? The answer lies in technology

By Rory Kenny, CEO and founder of Loudly takes a look at the complicated world of co..

Over 3000 Brands Protected by White Bullet’s Newly Launched Platform

Over 3000 Brands Protected by White Bullet’s Newly Launched Platform

Take-up of the new solution IPIP  reflects the fact that dynamic piracy detection re..

Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically

Adnami partners with Omnicom Media Group in Sweden to help it deliver high-impact advertising programmatically

Adnami, which specialises in programmatic, high-impact advertising solutions, has an..

Covatic appoints Accelerated Mission’s Paul Turner to help build and develop its Go-to-Market strategy

Covatic appoints Accelerated Mission’s Paul Turner to help build and develop its Go-to-Market strategy

The Birmingham and London-based start-up has also hired Anastasia Petrova as iOS Dev..

Cavai brings conversational advertising to the Canadian market

Cavai brings conversational advertising to the Canadian market

Kenneth Maehlum brought in to launch the award-winning Norwegian adtech company in C..

tmwi appoints Matt Morgan as Managing Director alongside a raft of strategic hires

tmwi appoints Matt Morgan as Managing Director alongside a raft of strategic hires

Warwickshire-based marketing agency, tmwi, has appointed a new Managing Director, Ma..

Business

Why Is Marketing Important?

Why Is Marketing Important?

Why is marketing important? That is a question I am asked all the time from those who need help wi..

Business

How to Manage Your Facebook Ads Campaigns

How to Manage Your Facebook Ads Campaigns

Facebook Ads Manager is an amazing tool which enables you to setup, monitor and track your Faceboo..

Business

Building back a better internet: The demise of third-party cookies and what comes next

Building back a better internet: The demise of third-party cookies and what comes next

 By Vihan Sharma, European Managing Director, LiveRamp 2020 was a turbulent year for adtech and digi..

Digital Marketing Trends that will change how brands operate in 2021

Digital Marketing Trends that will change how brands operate in 2021

By Michael Bush, Commercial Director, Climb Online Over the last 12 months, video conferencing tool ..

Business

The Most Effective Marketing Strategies For Your Online Business

The Most Effective Marketing Strategies For Your Online Business

Marketing is the activity, group of processes, and institutions for making, communicating, deliver..

Business

How To Do Well In Your Facebook Ads Manager Campaigns?

How To Do Well In Your Facebook Ads Manager Campaigns?

Facebook Ads Manager is an amazing tool which enables you to setup, monitor and even report on all..

Business

Advertising to Maximize Profits

Advertising to Maximize Profits

Advertising is any paid form of public communication from an accepted source or sponsor that draws..

Business

Advertising and Marketing Online

Advertising and Marketing Online

Digital marketing is the most effective part of internet marketing which uses web and internet bas..

Business

Five things to try with your marketing in 2021 

Five things to try with your marketing in 2021 

By Lis Anderson, director, AMBITIOUS PR   When it comes to marketing, 2020 made us adept at being ag..