Inskin Media makes strategic hires in APAC region as it doubles down on growth
London, UK, 27 May 2021: Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made..
Business
Business
White Bullet partners with Peer39 to help defund online piracy
Leading IP protection company White Bullet to enable advertisers to enjoy cutting-edge contextual targeting whilst contin..
Business
Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy
The publishing group became the first in Italy to offer its customers continuous measurement of the impact of media campa..
Business
Covatic joins as member of IAB UK as it readies itself for further growth
Covatic, a Techstars backed company, has joined industry association, the IAB UK, as it develops its future-facing produc..
Business
Why email remains one of the most important marketing tools as it celebrates its 50th year – but needs to change
By Ricardas Montvila, Senior Director, Global Strategy, Mapp Email celebrates its 50th birthday. It is also one of the oldest and most..
Business
Cavai appoints Matt Gauthier as Sales Director for US division
Based out of Seattle, Washington, Gauthier will bring the conversational cloud stateside, helping brands and agencies to ..
Business
From products to services – what’s next?
By Robin Gibson Marketing Director at Kortext the world-leading personal learning platform, providing access to over a million digita..
Business
Six things to consider when outsourcing your customer relationship as a start-up
By Nora Beqaj, Business Director, The Nest UK The early years of building a start-up can be incredibly complex. From scaling quickly i..
Business
Affilired announces strategic alliance with Impact to enable and accelerate global partnership opportunities
Affilired deploys Impact’s Partnership Cloud to recruit, manage and optimise global partnership programs at ..
Business
Brand purpose changes consumer willingness to pay
By Scott Goodson, CEO StrawberryFrog Activate Brand Purpose, our new book, deals with the challenging part of brand purpose for brand ..
Business
5 core pillars of building a brand in today’s digital age
During the course of the Covid-19 crisis, Duel CEO and co-founder, Paul Archer, and his team consulted with over 200 global brands abo..
Business
Cavai and Xaxis partner to deliver interactive, conversational ads at scale through Xaxis Creative Studios
Cavai to collaborate with Xaxis, bolstering the company’s ability to execute creative, conversational format..
Business
Adnami continues growth trajectory with appointment of Peter Østrem as Nordic Market Director
London, UK, 6th May, 2021: Following recent, massive growth, tech company Adnami, which specialises in programmatic, high..
Business
Listings management dramatically boosts local search visibility according to Uberall study of 115,000 business locations
UK businesses see 84% increase in online visibility and 47% increase in consumer actions Uberall, the leading provider of ‘Near Me’ Br..
Business
How to successfully allocate your ad spend across social media platforms
By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media It has never been more critical for your business to und..
Business
White Bullet partners with World Intellectual Property Organisation (WIPO) to help prevent piracy
London, UK 5th May 2021: Cybersecurity and IP protection company, White Bullet, has announced that it is now..
Business
Cavai appoints Stephen Cutbill as VP, Global Partnerships
Growth in the global expansion of Cavai drives key new hire to lead partnerships team London, 4th May 2021: Cavai, the le..
Business
Using your branding strategy to communicate your company values
By Kashif Naqshbandi, CMO at Tenth Revolution Group The best branding not only makes your company instantly recognizable; it communica..
Business
Diversity media network Brand Advance extends partnership with Brand Metrics
Brand uplift measurement now available for all campaigns across the Brand Advanc..
Business
Adverty and InMobi launch in-game advertising for global brands and agencies
Partnership between industry leaders widens access to the latest in-game advertising opportunities. Adverty ..
Business
The key role of mobile marketing on the road to recovery
By Anne Jarry, Marketing Director at Selligent Marketing Cloud Mobile devices have become the Swiss Army Knives in our pockets, provid..
Business
Inskin Media partners with Right Thing. Media to offer effective, brand-safe social impact advertising at scale
Inskin Media, which specialises in high impact digital advertising, has partnered with Right Thing.Media (RT..
Business
Adverty announces collaboration with Oracle Moat to enhance measurement across its in-game advertising platform
Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide ..
Business
Creative agency Shaped By celebrates the influences that shape us with “playful” rebrand
Bristol creative studio Workbrands has relaunched as Shaped By, a creative studio for global tech brands. Workbrands, founded by Nick ..
Business
Digital Marketing Agency Climb Online partners with Clear Channel to Drive UK Growth
London based digital marketing agency, Climb Online, today announced its partnership with a leading Out of Home media company Clear Ch..
Business
Hygiene now over four times as important as customer service, according to hospitality customers
54% of Brits deem cleanliness and hygiene to be most important to them post COVID-19 98.7% of the public less likely to visit busines..
Business
Can fashion pivot in crisis? How technology can help boost customer satisfaction with centralised data
Fashion PLM experts at Centric Software provide insight for how companies can use sourcing data and logistics technology to stay align..
Business
Cavai announces partnership with Orage Publishing as the content provider seeks to leverage the ground-breaking conversational ad format, Cavai Bubble®
Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Ora..
Business
Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, wh..
Business
Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale
With its second acquisition of 2021, Impact offers the most comprehensive set of technology solutions for al..
Business
Informa and Totem sign global deal to launch the ConnectMe platform for seamless virtual & hybrid events
Informa, the global events and publishing group, has collaborated with virtual events provider Totem to launch ConnectMe, a pure self-..
Business
Will new audio-chat app, Clubhouse, prove beneficial to brands?
By Michael Bush, Commercial Director, Climb Online At the start of December 2020, new audio-only iPhone app, Clubhouse, had 3,500 memb..
Business
How to effectively use email to grow business
By Sam Holding, Head of International, SparkPost Despite economic and environmental challenges in 2020, the reality is many businesses..
Business
Inskin Media partners with Lumen Research to offer predictive attention estimates
Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate ass..
Business
Business
Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy
Brand Metrics expands in UK, hires Sumran Kaul and Dhruv Roy
Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced the expa..
Business
Zero-party data, a major opportunity for brands in 2021
The last 12 months have profoundly and irreversibly transformed consumer shopping habits. More than ever, companies need to better und..
Business
Business
How to Effectively Choose Your Advertising
How to Effectively Choose Your Advertising
Definition of Advertising. The definition of advertising simply is the promotion of a product or service for the purpose of selling it to the genera..
Business