8 surprising ways your email signature can boost business marketing efforts
By Maria Dahlqvist Canton, Head of Global Marketing, Exclaimer It’s estimated an individual employee sends roughly 40 emails a day, ..
Business
Business
Bounce Back Loans: what to do if you can’t repay?
John Bell is Director of licensed Insolvency Practitioners Clarke Bell It has been a turbulent and challenging time for thousands of b..
Business
The problem with measuring customer loyalty; and how to overcome it
Andrew Wilkins, CEO and Founder, Futr AI Customer loyalty is the holy grail for businesses seeking to grow. There’s a well-used statis..
Business
Why corporates must beware of using cryptocurrency
Kate Gee is a Senior Associate at Signature Litigation. Digital finance has been developing at speed over the last ten years, but legi..
Business
The Small Business’s Guide to Getting Started in Digital Advertising
By Lisen Zethraeus, CMO at DanAds It’s an exciting time for a small business when it looks to launch its first ad campaign. But the wo..
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Inskin Media hires Anna Forbes as Chief Operating Officer as it furthers its mission to maximise impact in digital campaigns
The ad technology company is growing fast, having also promoted Holly Morrison to Insight Manager to support the researc..
Business
Clients + Marketing = The Perfect Marriage
In a world where everyone’s an expert, cancel culture has serious implications, and fake news is easy to come by, it’s hard to trust t..
Business
Agencies need to be organised to project success
With clients increasingly dependent on their agencies, tools that help keep projects under control are vital, suggests Dennis Kayser, ..
Business
DELIVERING EXCEPTIONAL CUSTOMER SERVICE WHATEVER THE WEATHER
DELIVERING EXCEPTIONAL CUSTOMER SERVICE WHATEVER THE WEATHER By Joanna Swash, Group CEO of Moneypenny We’ve weathered the wo..
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Is YouTube useful for your business?
By: Jon Mowat, Hurricane Video marketing, it’s a massive area. There’s social media advertising, on-site content, video ..
Business
Storyteq joins Team ITG and CanopyCloud to deliver full creative and marketing automation to major global brands
Full creative and marketing automation is finally here for major global brands such as KFC, Heineken, Renault, Clarkes, IWG and World..
Business
Payoneer Rebrands Ahead of Public Listing: A Universe of Opportunities
A universal brand for a universal future of commerce NEW YORK, NY – Payoneer, the commerce technology company powering payments..
Business
Why branding is so important for a business on social media platforms
By: Danny Hall, Director of FSE Digital Building a brand is important for any business. Not only does it promote recognition and help ..
Business
Using social media to build your brand
By Amy Filippaios, founder of SimplyHair UK, salon supplies online wholesaler for the hair and beauty industry In our digital age, it ..
Business
Internet Marketing: Mobile Optimisation
By: Dan Frydman, Managing Director Inigo Media Ltd Any internet marketing strategy is going to point users to your website. Over the ..
Business
Adnami announces partnership with Reach plc, with publisher set to leverage its unique, attention-grabbing formats programmatically
Following recent massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solution..
Business
White Bullet and The European Lotteries announce partnership to fight piracy
IP protection company White Bullet and The European Lotteries (EL), announce a collaboration to help fight ad-funded pira..
Business
Mamboo Games launches seamless In-Play™ advertising in partnership with Adverty
Leading in-game advertising specialist, Adverty AB (publ), today announces a partnership with Mamboo Games, which will in..
Business
Building your brand via social media? How inclusive and accessible is your content?
By: Niamh Fox, CMO of assistive technology provider, Texthelp Social media has given brands the ability to reach larger audiences than..
Business
The return of the brand marketing renaissance
By: Craig Neale, Chief Marketing Officer, The Sixty Nine – www.thelxix.com Internet marketing is rapidly moving into a new renai..
Business
Adnami CEO Simon Kvist Gaulshøj on efficiency, digital’s high-impact role in the upper funnel and why tech companies need to be easier to work with
Efficiency is always important in marketing, never more so than now. Where does Adnami find those efficiencies at the production end of t..
Business
Adverty launches In-Play™ and In-Menu™ ads in Magic Finger 3D and World Hockey Manager 2021
Leading in-game advertising specialist, Adverty AB (publ), today announces two new games launching in its network, which will include ..
Business
Inskin Media makes strategic hires as it furthers its mission to maximise attention and impact in digital campaigns
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made two key appointments as ..
Business
Cavai appoints Andreas Akesson as Commercial Director for Spain, Portugal and Latin America
The appointment comes as the conversational cloud enjoys a strong growth trajectory in these regions Cavai, the leading c..
Business
White Bullet integrates with 4D to enable advertisers to tap into targeted inventory whilst protecting brand reputation
The cybersecurity and IP protection company and the contextual outcomes engine join forces to..
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Rebuilding customer engagement post pandemic
By Emma Thompson, Marketing Director at OnBrand Marketing (www.onbrand.co.uk) As the UK continues to gradually open up again and we al..
Business
As Apple doubles down on privacy, here’s how marketers can adapt
By John Story VP, DEPUTY GENERAL COUNSEL, ACOUSTIC. Earlier this week, Apple announced a slew of privacy updates during its Worldwide ..
Business
Totem launches Sci+Med for medical, scientific and pharmaceutical hybrid events
How scientific minds should meet Totem today launches Sci+Med, a new events platform built specifically for the medical, scientific an..
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Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry
A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising witho..
Business
Sell to Chinese markets, but leave your marketing principles at home
By Domenica Di Lieto, founder and CEO of Chinese planning and marketing consultancy, Emerging Communications When brands go to China t..
Business
Sonic branding is coming of age – how successful is yours?
By David Courtier-Dutton, CEO, SoundOut The value of sonic branding is growing apace, and this emerging world is currently at a crucia..
Business
Covatic signs strategic partnership with Birmingham City University
The partnership will result in a research and innovation boost for data science, net zero and 5G applications With effect from 1st Jun..
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Inskin Media makes strategic hires in APAC region as it doubles down on growth
London, UK, 27 May 2021: Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made..
Business
White Bullet partners with Peer39 to help defund online piracy
Leading IP protection company White Bullet to enable advertisers to enjoy cutting-edge contextual targeting whilst contin..
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Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy
The publishing group became the first in Italy to offer its customers continuous measurement of the impact of media campa..
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Covatic joins as member of IAB UK as it readies itself for further growth
Covatic, a Techstars backed company, has joined industry association, the IAB UK, as it develops its future-facing produc..
Business
Why email remains one of the most important marketing tools as it celebrates its 50th year – but needs to change
By Ricardas Montvila, Senior Director, Global Strategy, Mapp Email celebrates its 50th birthday. It is also one of the oldest and most..
Business