Internet Marketing: Mobile Optimisation
By: Dan Frydman, Managing Director Inigo Media Ltd Any internet marketing strategy i..
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Adnami announces partnership with Reach plc, with publisher set to leverage its unique, attention-grabbing formats programmatically
Following recent massive growth, tech company Adnami, which specialises..
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White Bullet and The European Lotteries announce partnership to fight piracy
IP protection company White Bullet and The European Lotteries (EL), ann..
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Mamboo Games launches seamless In-Play™ advertising in partnership with Adverty
Leading in-game advertising specialist, Adverty AB (publ), today announ..
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Building your brand via social media? How inclusive and accessible is your content?
By: Niamh Fox, CMO of assistive technology provider, Texthelp Social media has given..
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The return of the brand marketing renaissance
By: Craig Neale, Chief Marketing Officer, The Sixty Nine – www.thelxix.com Int..
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Adnami CEO Simon Kvist Gaulshøj on efficiency, digital’s high-impact role in the upper funnel and why tech companies need to be easier to work with
Efficiency is always important in marketing, never more so than now. Where does Adnami ..
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Adverty launches In-Play™ and In-Menu™ ads in Magic Finger 3D and World Hockey Manager 2021
Leading in-game advertising specialist, Adverty AB (publ), today announces two new g..
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Inskin Media makes strategic hires as it furthers its mission to maximise attention and impact in digital campaigns
Inskin Media, which specialises in multi-screen, high impact digital br..
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Cavai appoints Andreas Akesson as Commercial Director for Spain, Portugal and Latin America
The appointment comes as the conversational cloud enjoys a strong growt..
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White Bullet integrates with 4D to enable advertisers to tap into targeted inventory whilst protecting brand reputation
The cybersecurity and IP protection company..
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Rebuilding customer engagement post pandemic
By Emma Thompson, Marketing Director at OnBrand Marketing (www.onbrand.co.uk) As the..
Business
As Apple doubles down on privacy, here’s how marketers can adapt
By John Story VP, DEPUTY GENERAL COUNSEL, ACOUSTIC. Earlier this week, Apple announc..
Business
Totem launches Sci+Med for medical, scientific and pharmaceutical hybrid events
How scientific minds should meet Totem today launches Sci+Med, a new events platform..
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Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry
A-Type is a new approach which places user privacy first and creates ri..
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Sell to Chinese markets, but leave your marketing principles at home
By Domenica Di Lieto, founder and CEO of Chinese planning and marketing consultancy,..
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Sonic branding is coming of age – how successful is yours?
By David Courtier-Dutton, CEO, SoundOut The value of sonic branding is growing apace..
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Covatic signs strategic partnership with Birmingham City University
The partnership will result in a research and innovation boost for data science, net..
Business
Inskin Media makes strategic hires in APAC region as it doubles down on growth
London, UK, 27 May 2021: Inskin Media, which specialises in multi-scree..
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White Bullet partners with Peer39 to help defund online piracy
Leading IP protection company White Bullet to enable advertisers to enj..
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Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy
The publishing group became the first in Italy to offer its customers c..
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Covatic joins as member of IAB UK as it readies itself for further growth
Covatic, a Techstars backed company, has joined industry association, t..
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Why email remains one of the most important marketing tools as it celebrates its 50th year – but needs to change
By Ricardas Montvila, Senior Director, Global Strategy, Mapp Email celebrates its 50..
Business
Cavai appoints Matt Gauthier as Sales Director for US division
Based out of Seattle, Washington, Gauthier will bring the conversationa..
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From products to services – what’s next?
By Robin Gibson Marketing Director at Kortext the world-leading personal learning p..
Business
Six things to consider when outsourcing your customer relationship as a start-up
By Nora Beqaj, Business Director, The Nest UK The early years of building a start-up..
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Affilired announces strategic alliance with Impact to enable and accelerate global partnership opportunities
Affilired deploys Impact’s Partnership Cloud to recruit, m..
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Brand purpose changes consumer willingness to pay
By Scott Goodson, CEO StrawberryFrog Activate Brand Purpose, our new book, deals wit..
Business
5 core pillars of building a brand in today’s digital age
During the course of the Covid-19 crisis, Duel CEO and co-founder, Paul Archer, and ..
Business
Cavai and Xaxis partner to deliver interactive, conversational ads at scale through Xaxis Creative Studios
Cavai to collaborate with Xaxis, bolstering the company’s ..
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Adnami continues growth trajectory with appointment of Peter Østrem as Nordic Market Director
London, UK, 6th May, 2021: Following recent, massive growth, tech compa..
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Listings management dramatically boosts local search visibility according to Uberall study of 115,000 business locations
UK businesses see 84% increase in online visibility and 47% increase in consumer act..
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How to successfully allocate your ad spend across social media platforms
By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media It has..
Business
White Bullet partners with World Intellectual Property Organisation (WIPO) to help prevent piracy
London, UK 5th May 2021: Cybersecurity and IP protection c..
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Cavai appoints Stephen Cutbill as VP, Global Partnerships
Growth in the global expansion of Cavai drives key new hire to lead par..
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Using your branding strategy to communicate your company values
By Kashif Naqshbandi, CMO at Tenth Revolution Group The best branding not only makes..
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Diversity media network Brand Advance extends partnership with Brand Metrics
Brand uplift measurement now a..
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