4 WAYS TO DIVORCE-PROOF YOUR BUSINESS
If you’re an entrepreneur and you’re married or about to get married, the last thing on your mind is probably divorce. Preparing for d..
Business
Business
Why Women Supporting Women isn’t Just Nice to Do, It’s Good for Business
By Lynn Power, Co-Founder & CEO of MASAMI & Isle de Nature As the co-founder of two premium DTC+ brands that launched in 2020..
Business
Business
Faltering consumer confidence sees expectations around spending plummet
Faltering consumer confidence sees expectations around spending plummet
LONDON, UK, 12th April 2022 – New research from RAPP and Code (part of Omnicom Precision Marketing Group) released today reveals almost a quarter (24%..
Business
Passendo powers up with raft of new board members
The announcement comes as the Copenhagen-based in-email advertising disruptor readies itself for an explosive H2 London, UK 12th Apri..
Business
GUMGUM PARTNERS WITH THE AD COUNCIL ON SUPPORT FOR UKRAINE
London, UK 12th April, 2022 — GumGum, a contextual-first advertising technology company, today announced that it is working with..
Business
How can brands go from e-commerce to v-commerce?
Fast fashion retailer Boohoo recently announced that it is entering the Metaverse, through a new collaboration with Paris Hilton. The ..
Business
Can nostalgia blow the cobwebs off dusty brands?
By: Jamie Williams, Managing Partner, isobel takes a trip down memory lane. Our memories are full of brands. Some of these brands are ..
Business
VALIDITY INTRODUCES DEMANDTOOLS ELEMENTS, THE LATEST IN ITS AWARD-WINNING DEMANDTOOLS SUITE
LONDON, 5th April 2022 – Today Validity, the global provider of data quality and email marketing success solutions, launched the lates..
Business
Digital Marketing for Finance
Finance companies must be aware of the importance of digital marketing. While other industries are relatively easy to market, finance ..
Business
Tips for female entrepreneurs in a male dominated investor world
Female entrepreneurs should include in their pitch decks for investors the very same information as male founders. The se..
Business
Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership with dentsu’s Attention Economy Team by First-to-Market Studies
SAN FRANCISCO – April 5, 2022 – Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-m..
Business
JobAdder announces Diversely partnership to boost diversity in recruitment
Global recruitment software provider, JobAdder, is partnering with bias-free hiring platform, Diversely, to roll out a new inte..
Business
Air France and KLM appoints M&C Saatchi TALK to lead Consumer & Corporate PR
London, 4th, April 2022: M&C Saatchi TALK today announces the agency’s appointment by Air France and KLM to lead on its Consumer &..
Business
Manchester revealed as the ‘happiest working city’ in the UK, study finds
instantprint examined work satisfaction levels as well as job opportunities and average salaries across the country to d..
Business
Adnami continues its European expansion by introducing new partnership with largest pan-European online car market AutoScout24
London, UK, 28th March 2022: Ad-tech company today announced its new partnership with AutoScout24, the largest pan-European online car..
Business
Cavai appoints Kate Lyons as VP, US East
The appointment accompanies significant international expansion at the leading conversational advertising cloud Kate Lyon..
Business
Sherpa appoints new Client Services Director
London, 28th March, 2022: Award-winning global channel agency Sherpa today announces the hire of Sam Batstone, the agency’s newly appo..
Business
GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads
Survey reveals over three quarters of UK consumers indicated they are more comfortable seeing online ads that align with a digital env..
Business
LifeSearch Ltd appoint equimedia Ltd as their digital agency to fuel growth ambitions
Equimedia are delighted to announce they have been appointed by LifeSearch as their digital agency partner after a competitive ..
Business
Neustar and Permutive Partner to Provide Addressability, Scale and Privacy Through Publisher Cohort-Based Advertising
RESTON, Va. – Mar.16, 2022– Neustar Inc., a TransUnion company, today announced a partnership with Permutive to enable trusted ..
Business
Over two thirds of Gen Z feel more confident online with community focused social apps
London, 21 March 2022: New research from creative agency Impero today reveals that Gen Z consumers are moving away from traditi..
Business
Investing in the long-term to create B2B brand attachment
Brand attachment is about more than collecting a few repeat customers, or offering discounted rates so people commit to longer contracts...
Business
BRANDING 101: The C-Suite’s Guide to Brand Transformation
By: Martin Reid –Senior Strategist, Design by Structure Is your brand holding you back? What makes your business successful? May..
Business
impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised
Acquisition equips publishers with robust tools that help address consumers’ changing attitudes towards traditional advertising, resul..
Business
Why businesses should opt for integrated agencies in 2022
By Mark Haslam, Managing Director at Loud Mouth Media Tell us about you, your career, how you founded or joined this company. I set up..
Business
Can Creative CX Close the Customer Experience Gap?
By Mike Howes, Creative Partner, krow.x Whatever your taste in music, U2 undeniably deserve their place in the pantheon of rock gods b..
Business
Cancel Culture on the Rise: Majority Would Boycott Brands Over Negative Information Online
Over two-thirds (64%)of people would boycott a brand based on widespread information online A new whitepaper released today examine..
Business
Top Martech trends to watch in 2022
By Elle Nadal, Director of Marketing, EMEA, at Iterable Elle Nadal, Director of Marketing, EMEA, at Iterable The pandemic..
Business
More women in upper management increases sustainability
Having more women in upper management at major companies has a positive effect on achieving sustainability, according to new research ..
Business
Sherpa continues growth of platform offering with hire of Channel Platforms Manager
London, 01 March 2022: Award-winning global channel agency Sherpa today announces the appointment of Bradley Forsdick as Channel Platf..
Business
Will your brand be found guilty or Innocent of greenwashing?
Kurt Stuhllemmer, Partner, Hall & Partners UK industry watchdogs such as theCompetition and Markets Authority (CMA) an..
Business
Bloom UK celebrates 500 new members as it looks ahead to International Women’s Day and launches its 2022 mentoring scheme
The non-profit donated £92,000 to charity partner Women’s Aid last year and, with a significant rise in new members, plans to beat thi..
Business
FMCG brands must look beyond the headlines to survive inflation
By Ananda Roy, Senior Vice President, Strategic Growth Insights, IRI International Inflation is growing across the world’s..
Business
1 in 3 Women Experience Gender Discrimination In The Trades Industry
Ahead of International Women’s Day on 8th March, Rated People reveals what it’s like to work as a tradeswoman in the UK and takes a st..
Business
Want to connect better with audiences in a constantly shifting environment? Have a conversation about the issues that matter to them
New research report from M&C Saatchi TALK highlights the shift in consumer attitudes, behaviours and beliefs towards the art of co..
Business
Act-On unveils 2022 marketing predictions
The marketing automation leader anticipates major changes to the ways data is used, revamped digital engagement strategies, and dynami..
Business
70% of nation’s employees want to upskill this year, as a government campaign launches to boost business growth in 2022 with incentives for employers
Employers urged to make the most of national appetite for learning new work skills, as 70% of workers interested in developing their ..
Business