Business

Shopware recognized in Gartner® Magic Quadrant™ report for the third year in a row

Shopware recognized in Gartner® Magic Quadrant™ report for the third year in a row

  Schöppingen/Stamford (USA), 18th August, 2022 – Shopware has been included in..

Beyond the logo – Hootsuite’s guide to a standout rebrand

Beyond the logo – Hootsuite’s guide to a standout rebrand

By: Christine Buck, Vice President of Product Marketing and Brand, Hoo..

What services should you sell as a moving service startup?

What services should you sell as a moving service startup?

..

impact.com Announces Appointment of Ning Wang to Board of Directors

impact.com Announces Appointment of Ning Wang to Board of Directors

Sponsored Feature Presented by impact.com Ning Wang London, UK — 2pm, 9t..

Measure the subconscious impact of music on your brand and transform marketing effectiveness

Measure the subconscious impact of music on your brand and transform marketing effectiveness

By David Courtier-Dutton, CEO, SoundOut John Powell, the composer of the..

Planet Shine teams up with SCOTLAND: The Big Picture on major rewilding project

Planet Shine teams up with SCOTLAND: The Big Picture on major rewilding project

  Sustainable communications agency Planet Shine has partnered with SCOTLAND: T..

New Research Finds Consumers Want Brands to be Light Hearted This Christmas Amid Cost of Living Crisis

New Research Finds Consumers Want Brands to be Light Hearted This Christmas Amid Cost of Living Crisis

  In the battle of the Christmas ads, consumers want humour (41%) not emotion ..

Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically

Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically

Sponsored Feature Presented by Cavai The integration will enable conversational prog..

multilocal continues hiring spree as its steep growth trajectory continues

multilocal continues hiring spree as its steep growth trajectory continues

Sponsored Feature Presented by multilocal The programmatic specialist has made a num..

Sage Intacct Manufacturing launches in the UK

Sage Intacct Manufacturing launches in the UK

  Intelligent solution supports small and medium-sized manufacturers to moderni..

How to use CRM to enhance company performance and customer experience

How to use CRM to enhance company performance and customer experience

By Damian Hanson, Co-Founder & Director of CircleLoop Customer exper..

Certainty of outcomes – the only goal that matters for marketers today

Certainty of outcomes – the only goal that matters for marketers today

By Martijn Zoetebier, Group Director Business Development, Linehub  Cer..

The Nuvias Group Extends Successful Partnership with Absolute Software Across European Territory.

The Nuvias Group Extends Successful Partnership with Absolute Software Across European Territory.

  Absolute’s self-healing endpoint and secure access portfolio delivers ‘hybrid..

Consumers are still shopping at small businesses, despite the cost of living crisis

Consumers are still shopping at small businesses, despite the cost of living crisis

  Brits are still supporting small businesses, despite rising prices Over thre..

Smart speaker advertising fires up the brain to drive stronger, more meaningful engagement with consumers, new neuro research reveals

Smart speaker advertising fires up the brain to drive stronger, more meaningful engagement with consumers, new neuro research reveals

  First of its kind neuro research highlights the powerful potential of interactive ..

GE unveils branding for the separation and creation of three new public companies in partnership with Interbrand New York

GE unveils branding for the separation and creation of three new public companies in partnership with Interbrand New York

Developed in partnership with Interbrand New York, the new brands will carry forward..

BIAN Appoints Industry Experts to Executive Board

BIAN Appoints Industry Experts to Executive Board

  Eran Agrios and Tracy Strong are appointed to leadership team to provide stra..

NEW RESEARCH FINDS THAT 75% OF US AND UK CONSUMERS ARE NOT COMFORTABLE PURCHASING FROM BRANDS WITH POOR DATA ETHICS

NEW RESEARCH FINDS THAT 75% OF US AND UK CONSUMERS ARE NOT COMFORTABLE PURCHASING FROM BRANDS WITH POOR DATA ETHICS

  The survey underscores declining consumer trust in targeted advertising and t..

Impero celebrates bumper year with 39% agency growth and new Executive Creative Director

Impero celebrates bumper year with 39% agency growth and new Executive Creative Director

  London, 19th July 2022: Impero, the award-winning creative agency, today anno..

Business

Riverside Sells Brookson to People2.0

Riverside Sells Brookson to People2.0

  Firm Successfully Exits Leading Compliance and Business Services Platform Focused on Sole Pro..

Atradius supports leading exporter to navigate new markets

Atradius supports leading exporter to navigate new markets

    As leading New Zealand meat exporter, Alliance, puts its new strategy into ..

RAZOR PR JOINS SERMO NETWORK TO INCREASE GLOBAL REACH

RAZOR PR JOINS SERMO NETWORK TO INCREASE GLOBAL REACH

  South Africa, Johannesburg, 13th July 2022 – Award-winning PR and com..

Business

Are UK retailers missing an opportunity to earn money from advertising?

Are UK retailers missing an opportunity to earn money from advertising?

  By: Paul Frampton, president of CvE (https://controlvexposed.com/) Retail Media Networks are ..

Don’t cut ad spend, just make sure it’s effective

Don’t cut ad spend, just make sure it’s effective

  By: Aidan Mark, global director of performance strategy, CvE (https://control..

Business

AMBUSH MARKETING: CREATE A BUZZ WITHOUT GETTING STUNG

AMBUSH MARKETING: CREATE A BUZZ WITHOUT GETTING STUNG

Events draw huge publicity and ambush marketing is a way of associating your brand with an event wit..

Time to plan for a not so bleak mid-winter as 60% of UK consumers are set to splash out this Christmas

Time to plan for a not so bleak mid-winter as 60% of UK consumers are set to splash out this Christmas

  Impero’s latest research explores consumer feelings around Christmas followin..

Talkwalker launches Forecasting – an industry first for consumer intelligence

Talkwalker launches Forecasting – an industry first for consumer intelligence

  London July 2022 – Talkwalker, the leading consumer intelligence platfo..

1HQ announces Crown Commercial Service accreditation allowing them to sell services to the UK public sector

1HQ announces Crown Commercial Service accreditation allowing them to sell services to the UK public sector

  London, 11th July 2022: Today, 1HQ the global branding and communication agen..

Glue42 upends desktop interop market with latest product launch

Glue42 upends desktop interop market with latest product launch

  Glue42 Core+ is the newest addition to a long list of interop innovations ena..

AS CONSUMERS OPT-OUT OF MARKETING PERMUTIVE BRINGS PUBLISHERS, BRANDS, AND ADTECH PARTNERS TOGETHER

AS CONSUMERS OPT-OUT OF MARKETING PERMUTIVE BRINGS PUBLISHERS, BRANDS, AND ADTECH PARTNERS TOGETHER

  TO DELIVER RESPONSIBLE ADVERTISING The Permutive audience infrastructure enab..

Successful sales and marketing alignment is the key to great content

Successful sales and marketing alignment is the key to great content

  By: Nikki Dawson, Head of EMEA Marketing at Highspot Nikki Dawson..

Goodway Group acquires Canton Marketing Solutions to boost its martech and data consulting capabilities

Goodway Group acquires Canton Marketing Solutions to boost its martech and data consulting capabilities

  Goodway Group has announced the acquisition of UK-based Canton Marketing Solu..

What are the cornerstones of success for high-margin agencies?

What are the cornerstones of success for high-margin agencies?

By Dennis Kayser, CEO and co-founder, Forecast The business landscape has changed ra..

Black Swan Data raises $18.5M from Oxx and AlbionVC as a new age of consumer research dawns

Black Swan Data raises $18.5M from Oxx and AlbionVC as a new age of consumer research dawns

  Funding will support further product development and US expansion London, 30th Jun..

Mind the gap! Marketers underinvest in the advertising channel ‘most trusted by consumers’ 

Mind the gap! Marketers underinvest in the advertising channel ‘most trusted by consumers’ 

  London, 29th June 2022: Despite being the most trusted source of advertising ..

SOURCEPOINT HIRES NEW CHIEF TECHNOLOGY OFFICER AND MAKES STRATEGIC C-SUITE PROMOTION

SOURCEPOINT HIRES NEW CHIEF TECHNOLOGY OFFICER AND MAKES STRATEGIC C-SUITE PROMOTION

  Chris Chapman joins the data compliance software company to expand  its techn..

Coca-Cola Europacific Partners selects Risilience for climate-analytics services

Coca-Cola Europacific Partners selects Risilience for climate-analytics services

  CAMBRIDGE, UK: 28th June 2022: Coca-Cola Europacific Partners (CCEP) has part..