Business

Most of today’s office environments don’t adequately accommodate older workers

Most of today’s office environments don’t adequately accommodate older workers

  A study by global workplace leader, Unispace – Creating a Multigenerational Workforce – has found that despite the increasing p..

Lost brand loyalty impacts more than a third of organisations

Lost brand loyalty impacts more than a third of organisations

  Research by Go Inspire finds 37% of CMOs have noticed customers are ‘shopping around’ in the cost-of-living crisis  15 November..

Playground xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard

Playground xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard

PXYZ invests further into proving relationship between attention and brand outcomes Dr. Shannon Bosshard London, UK –..

Technology Content Marketing Agency, Copy House, Introduces 4-Day Work Week 

Technology Content Marketing Agency, Copy House, Introduces 4-Day Work Week 

    Could the four-day work week become the new normal? Content Marketing Agency, Copy House, put it up to the test.  01 Aug..

The tree appoints Farida Knott as Client Services Director

The tree appoints Farida Knott as Client Services Director

  London, 10th November 2022: Award-winning social-first agency The Tree today announces the appointment of Farida Knott as Clien..

European Field Marketing Networks Increasingly Matter

European Field Marketing Networks Increasingly Matter

  By David Louis, Sales & Marketing Director, Field Sales Solutions  Covid had a profound impact on brands across the world, ..

Business

The Basics of Creating a Brand

The Basics of Creating a Brand

Having a recognised brand name is often equated with success. As a business owner, to be known is convertible to growth factors within the company. O..

Sustainability Benchmark Report shows 1 in 4 consumers switching to more sustainable companies

Sustainability Benchmark Report shows 1 in 4 consumers switching to more sustainable companies

  New ESG benchmark report based on the feedback of 16,000 consumers rates 102 Food and Grocery brands. Who is No.1? British food..

How a strong content marketing strategy will help take your brand to the next level

How a strong content marketing strategy will help take your brand to the next level

  By Daniel Graham, Managing Director of OnBrand – Marketing Agency  Content marketing has become an increasingly important..

Market-defining Gartner Analyst Jim Davies Joins Calabrio as Chief Experience Officer

Market-defining Gartner Analyst Jim Davies Joins Calabrio as Chief Experience Officer

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Blending the physical with the virtual: the evolution of the business school campus at POLIMI Graduate School of Management

Blending the physical with the virtual: the evolution of the business school campus at POLIMI Graduate School of Management

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Data shows reliance on contract labour – and employers are paying for the privilege

Data shows reliance on contract labour – and employers are paying for the privilege

..

Business

29 Questions You Must Ask Yourself To Establish Your Brand

29 Questions You Must Ask Yourself To Establish Your Brand

Ask yourself these three questions: Why do people buy from me?  What makes us different from our competitors?  What do we want to be known for?   ..

CONTENT SPECIALIST EDISEN WELCOMES DATA AND MARTECH EXPERT JACQUES VAN NIEKERK AS NEW GLOBAL CEO

CONTENT SPECIALIST EDISEN WELCOMES DATA AND MARTECH EXPERT JACQUES VAN NIEKERK AS NEW GLOBAL CEO

  Edisen, the unskippable content company, has appointed industry leader  Jacques van Niekerk as its new Global CEO. He brings 30..

Responsible management at the heart of the new ‘MSc in International Business and Development’ at the University of Sussex Business School

Responsible management at the heart of the new ‘MSc in International Business and Development’ at the University of Sussex Business School

  Responsible management at the heart of the new ‘MSc in International Business and Development’ at the University of Sussex Busi..

Personal branding doesn’t have to be hard

Personal branding doesn’t have to be hard

  By Dr Hamed Taherdoost, Professor at University Canada West A personal brand and its development plan might be regarded as a co..

Businesses should not treat the energy support package as a get out of jail free card

Businesses should not treat the energy support package as a get out of jail free card

  By Chris Bowden, Managing Director of Squeaky On 8th September 2022, Liz Truss announced the government’s support scheme for bu..

Is it time for a rebrand?

Is it time for a rebrand?

  By Andrew Johnson, Creative Director at Hyped Marketing Your brand is arguably the most important thing to get right. (Some may..

How do you develop a Winning Brand Strategy?

How do you develop a Winning Brand Strategy?

  By Joshua Atkins, founder and managing director of Jublo A lot of the time, companies come to us with a marketing problem and r..

Hybrid working is driving demand for offices with less of a commute

Hybrid working is driving demand for offices with less of a commute

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How the MENA region is meeting the challenges of a changing world

How the MENA region is meeting the challenges of a changing world

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Companies can suffer by restricting CEO mobility

Companies can suffer by restricting CEO mobility

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5 Branding Tips To Build A Strong, Unique, And Differentiating Brand

5 Branding Tips To Build A Strong, Unique, And Differentiating Brand

  By Magdalena Sadowska, Community Manager at PhotoAiD You should be interested in creating an effective brand message system for..

Musk warns of Twitter bankruptcy as more senior executives quit

Musk warns of Twitter bankruptcy as more senior executives quit

By Katie Paul and Paresh Dave (Reuters) -Twitter Inc’s new owner Elon Musk on Thursday raised the possibility of the social medi..

Analysis-Europe’s retailers brace for cutback Christmas

Analysis-Europe’s retailers brace for cutback Christmas

By James Davey and Rachel More LONDON/BERLIN (Reuters) – European retailers fear this Christmas could be the worst in at least a..

Inflation dampens festive spirit as German retail faces slump

Inflation dampens festive spirit as German retail faces slump

By Rachel More BERLIN (Reuters) – German shoppers are tightening their purse strings this festive season, the HDE retail associa..

Business

Have influencers settled an age-old branding debate?

Have influencers settled an age-old branding debate?

  Author – Ishveen Jolly, Founder & CEO of OpenSponsorship Sponsorship is a funny old thing when looked at under the umbrella of the ‘m..

Building a brand – Five Fundamentals

Building a brand – Five Fundamentals

  By Nick Barthram Founder and Strategy Partner at Firehaus, a brand consultancy Having a clear and compelling brand when you’re ..

There are moments in life, when we find ourselves at a crossroads

There are moments in life, when we find ourselves at a crossroads

..

Yum beats sales estimates as customers flock to KFC, Taco Bell deals

Yum beats sales estimates as customers flock to KFC, Taco Bell deals

By Uday Sampath Kumar (Reuters) -Yum Brands Inc beat Wall Street estimates for quarterly comparable sales on Wednesday, as the company..

The Software Institute acquires NETbuilder

The Software Institute acquires NETbuilder

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Equator appoints David Buchanan as Performance Media Team Lead

Equator appoints David Buchanan as Performance Media Team Lead

  London, 31st October 2022: Digital Transformation consultancy Equator today announces the appointment of David Buchanan as the ..

Arlo appoints Organic to unlock future growth

Arlo appoints Organic to unlock future growth

  London, 31 October 2022: Digital agency Organic today announces its appointment by Arlo, to manage and deliver a range of campa..

Hybrid entrepreneurship better protects mental well-being

Hybrid entrepreneurship better protects mental well-being

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How to improve your online reputation

How to improve your online reputation

By Alex Andrew, Account Director in Crisis and Reputation at The PHA Group A brand’s reputation no longer exists in shop front windows..

Trade association welcomes Prime Minister’s focus on skills and immigration

Trade association welcomes Prime Minister’s focus on skills and immigration

Reports that the new Prime Minister plans to reform the education system and make the UK more attractive to highly skilled non-UK nati..

Sustainable branding goes beyond green

Sustainable branding goes beyond green

    By Peter Matthews of Nucleus  For blindingly obvious reasons, ‘sustainability‘ is today’s ‘mot du jour’, but using it as..