Rise and rise of the nano influencer
What is making this form of marketing so successful and competitive? By Ellie Davies, influencer partnership manager at Awin Wh..
Business
Business
After Elon Musk’s ultimatum, Twitter employees start exiting
By Sheila Dang, Paresh Dave and Hyunjoo Jin (Reuters) -Hundreds of Twitter Inc employees are estimated to have decided to quit the bel..
Business
NEOMA Business School launches new course in real estate for rugby players
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Business
How can brand marketers win this peak sales season?
By Ben Alwin, Head of Paid Media, SINE Digital There is a famous old adage in sales and marketing; “Success is contingent on th..
Business
Sales enablement is becoming the go-to resource for salespeople
By Andy Champion, VP and General Manager, EMEA at Highspot Your sales reps have a lot on their mind these days: how can they achieve q..
Business
Most of today’s office environments don’t adequately accommodate older workers
A study by global workplace leader, Unispace – Creating a Multigenerational Workforce – has found that despite the increasing p..
Business
Lost brand loyalty impacts more than a third of organisations
Research by Go Inspire finds 37% of CMOs have noticed customers are ‘shopping around’ in the cost-of-living crisis 15 November..
Business
Playground xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard
PXYZ invests further into proving relationship between attention and brand outcomes Dr. Shannon Bosshard London, UK –..
Business
Technology Content Marketing Agency, Copy House, Introduces 4-Day Work Week
Could the four-day work week become the new normal? Content Marketing Agency, Copy House, put it up to the test. 01 Aug..
Business
The tree appoints Farida Knott as Client Services Director
London, 10th November 2022: Award-winning social-first agency The Tree today announces the appointment of Farida Knott as Clien..
Business
European Field Marketing Networks Increasingly Matter
By David Louis, Sales & Marketing Director, Field Sales Solutions Covid had a profound impact on brands across the world, ..
Business
Business
The Basics of Creating a Brand
The Basics of Creating a Brand
Having a recognised brand name is often equated with success. As a business owner, to be known is convertible to growth factors within the company. O..
Business
Sustainability Benchmark Report shows 1 in 4 consumers switching to more sustainable companies
New ESG benchmark report based on the feedback of 16,000 consumers rates 102 Food and Grocery brands. Who is No.1? British food..
Business
How a strong content marketing strategy will help take your brand to the next level
By Daniel Graham, Managing Director of OnBrand – Marketing Agency Content marketing has become an increasingly important..
Business
Market-defining Gartner Analyst Jim Davies Joins Calabrio as Chief Experience Officer
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Business
Blending the physical with the virtual: the evolution of the business school campus at POLIMI Graduate School of Management
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Business
Data shows reliance on contract labour – and employers are paying for the privilege
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Business
Business
29 Questions You Must Ask Yourself To Establish Your Brand
29 Questions You Must Ask Yourself To Establish Your Brand
Ask yourself these three questions: Why do people buy from me? What makes us different from our competitors? What do we want to be known for? ..
Business
CONTENT SPECIALIST EDISEN WELCOMES DATA AND MARTECH EXPERT JACQUES VAN NIEKERK AS NEW GLOBAL CEO
Edisen, the unskippable content company, has appointed industry leader Jacques van Niekerk as its new Global CEO. He brings 30..
Business
Responsible management at the heart of the new ‘MSc in International Business and Development’ at the University of Sussex Business School
Responsible management at the heart of the new ‘MSc in International Business and Development’ at the University of Sussex Busi..
Business
Personal branding doesn’t have to be hard
By Dr Hamed Taherdoost, Professor at University Canada West A personal brand and its development plan might be regarded as a co..
Business
Businesses should not treat the energy support package as a get out of jail free card
By Chris Bowden, Managing Director of Squeaky On 8th September 2022, Liz Truss announced the government’s support scheme for bu..
Business
Is it time for a rebrand?
By Andrew Johnson, Creative Director at Hyped Marketing Your brand is arguably the most important thing to get right. (Some may..
Business
How do you develop a Winning Brand Strategy?
By Joshua Atkins, founder and managing director of Jublo A lot of the time, companies come to us with a marketing problem and r..
Business
Hybrid working is driving demand for offices with less of a commute
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Business
How the MENA region is meeting the challenges of a changing world
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Business
Companies can suffer by restricting CEO mobility
..
Business
5 Branding Tips To Build A Strong, Unique, And Differentiating Brand
By Magdalena Sadowska, Community Manager at PhotoAiD You should be interested in creating an effective brand message system for..
Business
Musk warns of Twitter bankruptcy as more senior executives quit
By Katie Paul and Paresh Dave (Reuters) -Twitter Inc’s new owner Elon Musk on Thursday raised the possibility of the social medi..
Business
Analysis-Europe’s retailers brace for cutback Christmas
By James Davey and Rachel More LONDON/BERLIN (Reuters) – European retailers fear this Christmas could be the worst in at least a..
Business
Inflation dampens festive spirit as German retail faces slump
By Rachel More BERLIN (Reuters) – German shoppers are tightening their purse strings this festive season, the HDE retail associa..
Business
Business
Have influencers settled an age-old branding debate?
Have influencers settled an age-old branding debate?
Author – Ishveen Jolly, Founder & CEO of OpenSponsorship Sponsorship is a funny old thing when looked at under the umbrella of the ‘m..
Business
Building a brand – Five Fundamentals
By Nick Barthram Founder and Strategy Partner at Firehaus, a brand consultancy Having a clear and compelling brand when you’re ..
Business
There are moments in life, when we find ourselves at a crossroads
..
Business
Yum beats sales estimates as customers flock to KFC, Taco Bell deals
By Uday Sampath Kumar (Reuters) -Yum Brands Inc beat Wall Street estimates for quarterly comparable sales on Wednesday, as the company..
Business
The Software Institute acquires NETbuilder
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Business
Equator appoints David Buchanan as Performance Media Team Lead
London, 31st October 2022: Digital Transformation consultancy Equator today announces the appointment of David Buchanan as the ..
Business