Importance of Mini Brands in 2023
There is a growing trend towards “mini brands”, or smaller, more special..
Business
Business
eCommerce Crisis Management: How Agility is Crucial for Success
By Zach Thomann – Chief Operations Officer at PFS In the lifespan..
Business
TOP 10 LEATHER TRENDS FOR 2023
INVERSA Leathers shares its thoughts on the exciting new leather trends in c..
Business
Market research in 2023 – what should we expect?
By Frédéric-Charles Petit, founder and CEO, Toluna 2022 has been anothe..
Business
Meta’s Metaverse Misses the Point
By Amy Chen, Director, Experience, Siegel+Gale Web3 is su..
Business
How can marketers adapt as third-party data access comes to an end?
By Rachel Thornton, Chief Marketing Officer, MessageBird We all ..
Business
Telling a sustainability story – how businesses should approach marketing their green message
By Daniel Owen, CEO of B2B marketing agency The Armstrong..
Business
9 in every 10 businesses are paid late, according to The 2022 late payments report by Chaser
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Business
Boston Limited sign Memorandum of Agreement with Oxford Quantum Circuits Limited, an exciting partnership to accelerate the use of Quantum computing
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Business
Organic promotes senior team members as agency continues on its growth trajectory
Tim Burley is promoted to Director of Client Services and Joe Ford wil..
Business
How retailers can increase brand value during difficult economic times
By Elissa Quinby, Senior Director, Retail Marketing, Quantum Metric With inflation risi..
Business
AMS enters top 75 of employers in the Social Mobility Foundation Employer Index 2022
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Business
Perfect Corp. Introduces Unique High-Precision Real-Time Live AR & AI-Powered Virtual Try-On Technology for 3D Necklaces, Elevating Jewelry Shopping Experiences
Perfect Corp.’s new AI-powered virtual try-on technology for necklaces leve..
Business
Climb Channel Solutions announces renewed partnership with IDERA in the UK
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Business
The impact of misinformation on a brand’s growth and how to prevent damage
By Stefan Rollnick, misinformation strategist and Head of The Misinform..
Business
Startup Lessons from the Last Recession
By Damian Hanson, Co-Founder & Director of CircleLoop It’s been a t..
Business
How to Build a Strong Brand Identity for your Company
By Pearl Kasirye , Head of PR, Pearl Lemon Group One trait of having a successf..
Business
Face-to-face learning and development opportunities could bring more people into the office.
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Business
isla launches impactful sustainability guide for the venue sector
isla – the events industry sustainability body – has launched a..
Business
AI won’t steal your job, but it will make you a better creative.
By Jack Walker, Head of Art, FCB Inferno Imagine a monke..
Business
Business
INCUBETA APPOINTS SALLY LAYCOCK AS EMEA CEO AND ANDREW TURNER AS UK MANAGING DIRECTOR
INCUBETA APPOINTS SALLY LAYCOCK AS EMEA CEO AND ANDREW TURNER AS UK MANAGING DIRECTOR
Following the announcement that Global Investment firm Carlyle acquired a majority stake in I..
Business
Window Covering UK Industry-first, lifetime guarantee could save customers thousands.
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Business
Brand is an asset: How and why companies should prioritize their brand value
By Brooke Burdge, SVP of Brand Marketing at Attentive. Br..
Business
Are You a Slave to the Algorithm?
By Melissa Matson, Chief Brand Architect & Founder of EMBR Brand A..
Business
Business
The Visibility Myth
The Visibility Myth
By Melissa Matson, Chief Brand Architect & Founder of EMBR Brand Agency. So let’s ..
Business
Rise and rise of the nano influencer
What is making this form of marketing so successful and competitive? By Ellie..
Business
After Elon Musk’s ultimatum, Twitter employees start exiting
By Sheila Dang, Paresh Dave and Hyunjoo Jin (Reuters) -Hundreds of Twitter Inc emplo..
Business
NEOMA Business School launches new course in real estate for rugby players
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Business
How can brand marketers win this peak sales season?
By Ben Alwin, Head of Paid Media, SINE Digital There is a famous old adage in..
Business
Sales enablement is becoming the go-to resource for salespeople
By Andy Champion, VP and General Manager, EMEA at Highspot Your sales reps have a lo..
Business
Most of today’s office environments don’t adequately accommodate older workers
A study by global workplace leader, Unispace – Creating a Multigenerational W..
Business
Lost brand loyalty impacts more than a third of organisations
Research by Go Inspire finds 37% of CMOs have noticed customers are ‘shopping..
Business
Playground xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard
PXYZ invests further into proving relationship between attention and brand outcomes ..
Business
Technology Content Marketing Agency, Copy House, Introduces 4-Day Work Week
Could the four-day work week become the new normal? Content Marketing ..
Business
The tree appoints Farida Knott as Client Services Director
London, 10th November 2022: Award-winning social-first agency The Tree today ..
Business
European Field Marketing Networks Increasingly Matter
By David Louis, Sales & Marketing Director, Field Sales Solutions Covid ..
Business
Business
The Basics of Creating a Brand
The Basics of Creating a Brand
Having a recognised brand name is often equated with success. As a business owner, to be known is c..
Business