Business

eCommerce Crisis Management: How Agility is Crucial for Success

eCommerce Crisis Management: How Agility is Crucial for Success

By Zach Thomann – Chief Operations Officer at PFS In the lifespan..

TOP 10 LEATHER TRENDS FOR 2023

TOP 10 LEATHER TRENDS FOR 2023

  INVERSA Leathers shares its thoughts on the exciting new leather trends in c..

Market research in 2023 – what should we expect?

Market research in 2023 – what should we expect?

By Frédéric-Charles Petit, founder and CEO, Toluna 2022 has been anothe..

Meta’s Metaverse Misses the Point

Meta’s Metaverse Misses the Point

    By Amy Chen, Director, Experience, Siegel+Gale Web3 is su..

How can marketers adapt as third-party data access comes to an end?

How can marketers adapt as third-party data access comes to an end?

  By Rachel Thornton, Chief Marketing Officer, MessageBird We all ..

Telling a sustainability story – how businesses should approach marketing their green message

Telling a sustainability story – how businesses should approach marketing their green message

    By Daniel Owen, CEO of B2B marketing agency The Armstrong..

9 in every 10 businesses are paid late, according to The 2022 late payments report by Chaser

9 in every 10 businesses are paid late, according to The 2022 late payments report by Chaser

..

Boston Limited sign Memorandum of Agreement with Oxford Quantum Circuits Limited, an exciting partnership to accelerate the use of Quantum computing

Boston Limited sign Memorandum of Agreement with Oxford Quantum Circuits Limited, an exciting partnership to accelerate the use of Quantum computing

..

Organic promotes senior team members as agency continues on its growth trajectory

Organic promotes senior team members as agency continues on its growth trajectory

    Tim Burley is promoted to Director of Client Services and Joe Ford wil..

How retailers can increase brand value during difficult economic times

How retailers can increase brand value during difficult economic times

By Elissa Quinby, Senior Director, Retail Marketing, Quantum Metric With inflation risi..

AMS enters top 75 of employers in the Social Mobility Foundation Employer Index 2022

AMS enters top 75 of employers in the Social Mobility Foundation Employer Index 2022

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Perfect Corp. Introduces Unique High-Precision Real-Time Live AR & AI-Powered Virtual Try-On Technology for 3D Necklaces, Elevating Jewelry Shopping Experiences

Perfect Corp. Introduces Unique High-Precision Real-Time Live AR & AI-Powered Virtual Try-On Technology for 3D Necklaces, Elevating Jewelry Shopping Experiences

    Perfect Corp.’s new AI-powered virtual try-on technology for necklaces leve..

Climb Channel Solutions announces renewed partnership with IDERA in the UK

Climb Channel Solutions announces renewed partnership with IDERA in the UK

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The impact of misinformation on a brand’s growth and how to prevent damage  

The impact of misinformation on a brand’s growth and how to prevent damage  

By Stefan Rollnick, misinformation strategist and Head of The Misinform..

Startup Lessons from the Last Recession

Startup Lessons from the Last Recession

By Damian Hanson, Co-Founder & Director of CircleLoop It’s been a t..

How to Build a Strong Brand Identity for your Company

How to Build a Strong Brand Identity for your Company

  By Pearl Kasirye , Head of PR, Pearl Lemon Group  One trait of having a successf..

Face-to-face learning and development opportunities could bring more people into the office.

Face-to-face learning and development opportunities could bring more people into the office.

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isla launches impactful sustainability guide for the venue sector

isla launches impactful sustainability guide for the venue sector

    isla – the events industry sustainability body – has launched a..

AI won’t steal your job, but it will make you a better creative.

AI won’t steal your job, but it will make you a better creative.

    By Jack Walker, Head of Art, FCB Inferno  Imagine a monke..

Business

INCUBETA APPOINTS SALLY LAYCOCK AS EMEA CEO AND ANDREW TURNER AS UK MANAGING DIRECTOR

INCUBETA APPOINTS SALLY LAYCOCK AS EMEA CEO AND ANDREW TURNER AS UK MANAGING DIRECTOR

  Following the announcement that Global Investment firm Carlyle acquired a majority stake in I..

Window Covering UK Industry-first, lifetime guarantee could save customers thousands.

Window Covering UK Industry-first, lifetime guarantee could save customers thousands.

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Brand is an asset: How and why companies should prioritize their brand value

Brand is an asset: How and why companies should prioritize their brand value

    By Brooke Burdge, SVP of Brand Marketing at Attentive. Br..

Are You a Slave to the Algorithm?

Are You a Slave to the Algorithm?

    By Melissa Matson, Chief Brand Architect & Founder of EMBR Brand A..

Business

The Visibility Myth

The Visibility Myth

    By Melissa Matson, Chief Brand Architect & Founder of EMBR Brand Agency. So let’s ..

Rise and rise of the nano influencer

Rise and rise of the nano influencer

  What is making this form of marketing so successful and competitive? By Ellie..

After Elon Musk’s ultimatum, Twitter employees start exiting

After Elon Musk’s ultimatum, Twitter employees start exiting

By Sheila Dang, Paresh Dave and Hyunjoo Jin (Reuters) -Hundreds of Twitter Inc emplo..

NEOMA Business School launches new course in real estate for rugby players

NEOMA Business School launches new course in real estate for rugby players

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How can brand marketers win this peak sales season?

How can brand marketers win this peak sales season?

  By Ben Alwin, Head of Paid Media, SINE Digital There is a famous old adage in..

Sales enablement is becoming the go-to resource for salespeople

Sales enablement is becoming the go-to resource for salespeople

By Andy Champion, VP and General Manager, EMEA at Highspot Your sales reps have a lo..

Most of today’s office environments don’t adequately accommodate older workers

Most of today’s office environments don’t adequately accommodate older workers

  A study by global workplace leader, Unispace – Creating a Multigenerational W..

Lost brand loyalty impacts more than a third of organisations

Lost brand loyalty impacts more than a third of organisations

  Research by Go Inspire finds 37% of CMOs have noticed customers are ‘shopping..

Playground xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard

Playground xyz Hires Top Consumer Neuroscientist, Dr. Shannon Bosshard

PXYZ invests further into proving relationship between attention and brand outcomes ..

Technology Content Marketing Agency, Copy House, Introduces 4-Day Work Week 

Technology Content Marketing Agency, Copy House, Introduces 4-Day Work Week 

    Could the four-day work week become the new normal? Content Marketing ..

The tree appoints Farida Knott as Client Services Director

The tree appoints Farida Knott as Client Services Director

  London, 10th November 2022: Award-winning social-first agency The Tree today ..

European Field Marketing Networks Increasingly Matter

European Field Marketing Networks Increasingly Matter

  By David Louis, Sales & Marketing Director, Field Sales Solutions  Covid ..

Business

The Basics of Creating a Brand

The Basics of Creating a Brand

Having a recognised brand name is often equated with success. As a business owner, to be known is c..

Sustainability Benchmark Report shows 1 in 4 consumers switching to more sustainable companies

Sustainability Benchmark Report shows 1 in 4 consumers switching to more sustainable companies

  New ESG benchmark report based on the feedback of 16,000 consumers rates 102 ..