Business

Lumen Research hires Senior Director of Marketing and appoints new Chief Operating Officer and Chief Strategy Officer

Lumen Research hires Senior Director of Marketing and appoints new Chief Operating Officer and Chief Strategy Officer

The continued expansion of the team across continents follows increasing global demand for Lumen’s ground-breaking attention measureme..

How to define your brand’s tone of voice to build a strong brand identity

How to define your brand’s tone of voice to build a strong brand identity

Core business values are the foundation of your company. They guide your actions and decisions, and they shape the way you do busines..

Challenger consultancies set to steal the thunder in 2023, says founder

Challenger consultancies set to steal the thunder in 2023, says founder

   Data firm Braidr’s boss reveals top tips for brands for the turbulent year ahead. Challenger consultancies are likely to gain..

Deloitte welcomes 83 people including two partners as Reformis becomes a Deloitte business

Deloitte welcomes 83 people including two partners as Reformis becomes a Deloitte business

    Deloitte has announced the completion of its purchase of the assets and business of Reformis, a specialist investment managem..

SAP to cut 3,000 jobs, explore Qualtrics stake sale

SAP to cut 3,000 jobs, explore Qualtrics stake sale

By Kirsti Knolle and Supantha Mukherjee BERLIN/STOCKHOLM (Reuters) -SAP said on Thursday it planned to cut 3,000 jobs, or 2.5% of its ..

CPaaS remains an under-utilised engagement platform; but market showing strong growth worth USD52.8 billion in 2026

CPaaS remains an under-utilised engagement platform; but market showing strong growth worth USD52.8 billion in 2026

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Calabrio Appoints Kevin M. Jones as CEO to Lead the Company in its Next Stage of Growth

Calabrio Appoints Kevin M. Jones as CEO to Lead the Company in its Next Stage of Growth

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Adnami appoints senior executives in French and German speaking markets as hiring spree continues

Adnami appoints senior executives in French and German speaking markets as hiring spree continues

The appointments come as the high impact specialist continues its expansion across Europe London, UK – 19th January 2023: Ad tec..

Walr Expands Global Reach with Launch of Asia-Pacific Operations

Walr Expands Global Reach with Launch of Asia-Pacific Operations

Res-tech company names Lamia Lee as General Manager of the region  Walr [walr.com], the data creation company behind the ..

Latest ONS labour statistics: Continued growth of self-employed increases need for umbrella regulation

Latest ONS labour statistics: Continued growth of self-employed increases need for umbrella regulation

  Responding to the latest labour market data from the Office for National Statistics (ONS), Tania Bowers, Global Public Policy D..

Two thirds of property entrepreneurs are entering 2023 with a positive market outlook

Two thirds of property entrepreneurs are entering 2023 with a positive market outlook

  64% of decision makers in the property sector have a positive market outlook for the year ahead, new research from Ashman Bank..

DWS CHART OF THE WEEK – Europe’s relative strength (dws.com)

DWS CHART OF THE WEEK – Europe’s relative strength (dws.com)

    Younger investors might have been caught off guard by the recent outperformance of European stocks versus their U.S. peers. W..

Types of Marketing Jobs

Types of Marketing Jobs

There are a lot of different marketing jobs to choose from. Some of them are copywriters, social media marketers, content strategists,..

Understanding the Difference between Marketing and Advertising: A Comprehensive Guide

Understanding the Difference between Marketing and Advertising: A Comprehensive Guide

In today’s highly competitive marketplace, distinguishing between marketing and advertising is crucial. Many people mistakenly ..

Your Audience Has An Audience – Making The Most Of User Generated Content

Your Audience Has An Audience – Making The Most Of User Generated Content

By Alex Rich, Co-founder & CEO – Desygner Technology has empowered brands and transformed how they communicate w..

Keith Joseph Joins Liquit as Sales Director for UK and Ireland

Keith Joseph Joins Liquit as Sales Director for UK and Ireland

..

Christmas fizz prompts UK’s Sainsbury’s to lift profit guidance

Christmas fizz prompts UK’s Sainsbury’s to lift profit guidance

By James Davey LONDON (Reuters) -Sainsbury’s, the first listed British supermarket to update on Christmas trading, forecast full..

Sensys Gatso, through its 40% joint venture share in NTMEL, signs an 11 year TRaaS contract with the Government of Ghana estimated at SEK 800 million in revenues

Sensys Gatso, through its 40% joint venture share in NTMEL, signs an 11 year TRaaS contract with the Government of Ghana estimated at SEK 800 million in revenues

Sensys Gatso Group, a global leader in traffic safety solutions, through its 40%  joint venture share in Nationwide Traffic Management..

The importance of the artwork process

The importance of the artwork process

By Roy Koster, Global Artwork Process Manager, Reckitt Why is it that so many people still ask me “can we quickly change t..

How to Build a Single Customer View to Improve Your CX

How to Build a Single Customer View to Improve Your CX

By Ricardas Montvila, VP, Global Strategy, Mapp Digital Marketers understand just how important it is to deliver a persona..

BIMA Digital Day inspires girls to consider a career in digital

BIMA Digital Day inspires girls to consider a career in digital

BIMA, the UK’s digital and tech trade body, today releases the results of its Digital Day survey which following the 11th annual event..

The Corner launches new campaign ‘Nothing Feels Like’ for Sofology with Helena Bonham-Carter

The Corner launches new campaign ‘Nothing Feels Like’ for Sofology with Helena Bonham-Carter

    The Corner London, launches an all new campaign ‘Nothing Feels Like’ for Sofology, the UK’s largest sofa specialist. The..

Research identifies team workflow improvement is key to content marketing success in 2023

Research identifies team workflow improvement is key to content marketing success in 2023

    A new report has revealed that three-quarters of marketers are seeking workflow improvements across their teams to alleviate ..

Developing a purposeful brand

Developing a purposeful brand

Do you have a clear picture of what you want your brand to achieve? Do you know what defines you as a purposeful brand? If you don’t understand how y..

The Importance of Creative Design in Marketing

The Importance of Creative Design in Marketing

By Edward Coram James, CEO, Go Up As marketers see it, the effective promotion of a brand is powered by return on investme..

Six things recruiters look for on LinkedIn

Six things recruiters look for on LinkedIn

Six things that recruiters look for in a LinkedIn profile have been identified by new study from EHL Hospitality Business School. The ..

Six Months Free for New Flexible Space Association Members

Six Months Free for New Flexible Space Association Members

Starting this January, businesses running flexible workspace are being offered six months’ free membership of the Flexible Space Assoc..

Freelancers must brace themselves for a tough 2023

Freelancers must brace themselves for a tough 2023

FreelancerSupport.online founder and international facilitator and speaker, Roy Sheppard predicts that freelancers will face a very to..

Seven competencies that successful ESG leaders need

Seven competencies that successful ESG leaders need

Leaders who seek to guide their companies through ESG transitions should strive to develop seven competencies, a review of literature ..

More than 90% of Advertisers are Partnering with Retailers to Reach Consumers

More than 90% of Advertisers are Partnering with Retailers to Reach Consumers

IAB Europe, the leading European-level industry association for the digital and marketing ecosystem has today announced the results of..

Latest ONS labour statistics: There’s still a tough talent landscape, with health and social care levels revealing a need for a new hiring approach

Latest ONS labour statistics: There’s still a tough talent landscape, with health and social care levels revealing a need for a new hiring approach

Responding to the latest labour market data from the Office for National Statistics (ONS), Tania Bowers, Global Public Policy Director..

Business

Beauty Lovers: Make Earneco your New Year Resolution and Monetise Your Attention

Beauty Lovers: Make Earneco your New Year Resolution and Monetise Your Attention

  Earneco is a bold new platform in the earned and owned digital economy. By offering its users monetary rewards for watching adverts, engaging w..

Reducing cancellation rate with the right booking engine

Reducing cancellation rate with the right booking engine

Cancellation rates have been steadily growing over the last decade, with the average cancellation rate at over 40% in 2022. Most of th..

Exploring the Power of Mexican Car Brands

Exploring the Power of Mexican Car Brands

Those who are interested in automobiles should know that the Mexican car industry is full of different types of cars. The different ki..

The Top Most Inspiring Brands

The Top Most Inspiring Brands

Inspiring brands have an important role in helping people find the products and services that they need. Whether it’s a food ite..

SUSTAINABLE UNDERWEAR BRAND WIN £25,000 BUSINESS GRANT BEATING OVER 20,000 OTHER APPLICANTS

SUSTAINABLE UNDERWEAR BRAND WIN £25,000 BUSINESS GRANT BEATING OVER 20,000 OTHER APPLICANTS

    Ethical underwear business, Y.O.U Underwear, beat over 20,000 UK small and medium-sized businesses to the £25,000 Business B..

The impact of brand logos.

The impact of brand logos.

  By  Lora Starling, Independent designer, Lora Starling www.lorastarling,com. Researchers can tell, by the pattern of our firing br..