How AdTech and versatile marketing go hand in hand
By Artjom Jekimtsev, Founder & CEO, Adverttu With the world entering uncharted territory, now is the time for marketers to get cre..
Technology
All Posts
Why is hyper-personalisation important?
By Bhavesh Vaghela, Senior Product Owner at Callsign “Trust will lead to data, data will lead to knowledge, knowledge will lead to wis..
Business
5 ways AI could be failing your customer experience
By Arun Mani, President, Freshworks Europe From WhatsApp to email, Tik-tok to Instagram, live chat to instant messaging – the digital..
Business
Impacts of coronavirus: 10 recommendations for business owners
By Mark Davies and Jan Chillery, Senior Insolvency Solicitors at Aaron & Partners The Insolvency team from leading legal firm Aar..
Technology
Navigating international expansion
By Nicole Sahin, CEO and Founder of Globalization Partners International expansion is rarely simple for any business, no matter its si..
Opinion
5 steps retailers can take to ensure business continuity
By Demi Edmunds, from TextAnywhere Every industry has been affected by the COVID-19 pandemic, with governments implementing various m..
Opinion
Providing in-store mobility as consumer habits evolve
By Lee Jones, Director of Sales and Business Development, Ingenico Enterprise Retail The modern-day consumer has changed. Their shoppi..
Opinion
The reinvention of high street retail – opportunity or threat?
By Evan Maindonald, CEO at MELT Property The inexorable rise of the internet over the last 30 years has had a major effect on society..
Opinion
Faster complaints resolution times don’t need to be a trade-off with the right customer outcome
By Sophie Mowczan, Market Research and Insight Lead, Huntswood Last month, the Financial Conduct Authority (FCA) published the complai..
Business
Customer communication is always vital, Covid-19 makes it even more so
By Greg Chen, CEO, Mobiz In the midst of a global pandemic, it can be all too easy for businesses to lose sight of the fundamentals. ..
Business
Using loyalty to build strong relationships with your best customers
By Mark Maclure, Founder and Managing Director of specialist loyalty agency, Stream. Whilst a customer acquisition strategy is importa..
Opinion