Flexibility, variety and learning to say ‘no’: key lessons from small agency culture
By Meghan Linehan – Director of Accounts at Something Different The business world is changing at speed and to succeed it no longer ma..
Opinion
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Digital Future report reveals majority of marketers are “in denial” about SEO performance gap
More than eight in ten respondents agree that digital channels will be responsible for majority of future sales Nine in ten are confi..
Business
WHY SILK IS STILL ‘QUEEN OF FABRICS’
By Sonal Keay, founder of This Is Silk www.thisissilk.com Mother Nature’s favourite fabric It is hard to think of many positive outco..
Business
Stepping your brand up from customer service to customer experience
By Neil Hammerton, CEO and Co-founder, Natterbox Customer experience has become one of the hottest buzzwords in the business world, a..
Business
Lockdown 2020 Black Friday – How to maximise return
By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media Black Friday/Cyber Monday (BFCM) in the UK falls within ..
Technology
The valuable role Ecommerce/Social Media marketing will play in keeping businesses afloat during lockdown
By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media Most businesses have a website. Fact. But what role doe..
Business
AI has become a brand manager’s ultimate super-power
By Nadim Sadek, Founder and CEO of ProQuo AI. What’s the point in having a brand? The answer is simple: brands exist to extract a pre..
Opinion
Designate reveals campaign for ‘Never Normal’ Brighton Concept subverts gloomy pandemic communications
Creative agency Designate has revealed its campaign for VisitBrighton which subverts the phrase “The New Normal” and points to what ma..
Opinion
Navigating the New Normal: A modern approach to brand building
By Ross Timms, Head of Strategy, Rufus Leonard As 44% of CMOs take on the challenge of mid-year budget cuts in 2020[1] – a direct res..
Business
What now? 5 areas for brands to consider
By Nicholine Hayward, Brand Strategy Director at Teamspirit Brands form a pivotal part of our day to day lives and interactions, influ..
Business
Why enterprise buyers love relevancy as much as consumers
By Alisha Lyndon, Founder & CEO, Momentum It might feel like stating the obvious, but as we look towards 2021, marketers could be ..
Business
The Role of a Brand Manager in a Company’s Image Management Strategy
When it comes to business, a brand manager is crucial to the success of a company. In particular, the successful functioning of the bu..
Business
Advertising Page Exposure For the Small Business
Getting your website in front of the eyes of online visitors can be achieved by increasing the page visibility and page exposure of yo..
Business
Business
Search Engine Marketing – How To Get A Good Ranking
Search Engine Marketing – How To Get A Good Ranking
Search Engine Marketing is basically a type of Internet Marketing which involves the promotion of various websites through SEO or search engine optimi..
Business
Business
Marketing Funnel
Marketing Funnel
The purchase funnel, also known as the customer funnel or buying funnel, is a user-focused model that depicts the conceptual customer journey towards ..
Business
Search Engine Optimization and SEO: Learn What It Is and How You Can Do It
Search Engine Optimization is the procedure of increasing the number and quality of web site traffic directed to a particular site or ..
Business
Business
What Is A CRM System?
What Is A CRM System?
Customer Relationship Management is just one of the many other ways that a company can manage and analyze its interactions with its potential, past an..
Business
Social media’s part in the changing face of brand value
By Jag Panesar, Director at Saltaire-based digital agency, Xpand. Since social media took the commercial atmosphere by storm, it’s nev..
Business
Why peer-to-peer business support is a crucial linchpin for companies to survive the coronavirus pandemic
By Kevin Brent is director of BizSmart The latest Office for National Statistics [ONS] figures suggest the number of people working ex..
Business
Periscope by McKinsey report reveals changing behaviours as holiday shoppers contend with the pandemic restrictions
While consumers plan to reduce holiday spending overall, more than 80 percent of holiday shoppers plan to spend the same or more as la..
Opinion
Creative Marketing
Creative marketing refers to the process of using words and images to persuade, attract, influence, and persuade others in your market..
Business
Free Marketing Ideas That Work
This is a list of simple yet effective marketing ideas for small companies working on a very limited budget. I’ll give you an ov..
Business
The Best Place to Shop For Clothing at Low Prices
There are lots of clothing brands that come from all over the world, and they are all designed in a number of different styles and des..
Opinion
Creating Successful Marketing Efforts
Blooming Brands, Inc. is an international restaurant holding company which owns several different American casual dining chains. The c..
Business
Finding Brands of the World
Brands of the World can be compared with brand name brands that you can find in stores or in your office. You might have seen them in ..
Opinion
Why Now Is the Best Time to be Connecting to Your Customers
By Gayle Carpenter, Sparkloop During the last few months of businesses finding their way through the pandemic, Sparkloop has not furlo..
Business
COVID-19 has made personalisation in customer communication more important than ever
By James Hall, Commercial Director, Striata UK When COVID-19 struck and countries around the world went into lockdown, the reaction by..
Business
How to create a brand that has a unique market presence
By Ross Sklar, CEO The Starco Group and Starco Bands Building a brand which has a unique market presence is a critical skill in today..
Business
How brands can make the most of in-app advertising
It’s a mobile world, and with so many people plugged into mobile devices, brands have unprecedented access to consumers and endless op..
Business
Top Five Tips on Selecting Enterprise Solutions
The right way to meet these demands is through using enterprise application software services: you will significantly accelerate your ..
News
Finding a Good Commercial Banking Agency
In the financial world there are two types of banks: commercial and private. A commercial bank is simply a branch or location that off..
News
What is a Financial Ratio?
Financial ratios provide a comprehensive view of the fiscal health of a company. These ratios are based on information that is used to..
Opinion
The Different Types of Assets
The term asset refers to various types of financial instruments that a company possesses, whether in the form of land, buildings or ot..
Opinion
Competitive Analysis
Competitor analysis in strategic management and marketing is a study of the strengths and weak points of potential and current competi..
Business
What Is Statement Analysis?
Statement analysis is a methodology for evaluating the contents of written documents and is also referred to as scientific content ana..
Opinion
Are You Struggling With an Accessible Income?
An Accessible income is a type of income that is made available to people who are in special physical or mental circumstances. These s..
Opinion
The Return on Assets Formula
Definition: The return on total assets formula, also known as return on assets, is a profitability ratio which compares the profit a d..
Opinion