What now? 5 areas for brands to consider
By Nicholine Hayward, Brand Strategy Director at Teamspirit Brands form a pivotal pa..
Business
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Why enterprise buyers love relevancy as much as consumers
By Alisha Lyndon, Founder & CEO, Momentum It might feel like stating the obvious..
Business
The Role of a Brand Manager in a Company’s Image Management Strategy
When it comes to business, a brand manager is crucial to the success of a company. I..
Business
Advertising Page Exposure For the Small Business
Getting your website in front of the eyes of online visitors can be achieved by incr..
Business
Business
Search Engine Marketing – How To Get A Good Ranking
Search Engine Marketing – How To Get A Good Ranking
Search Engine Marketing is basically a type of Internet Marketing which involves the promotion of va..
Business
Business
Marketing Funnel
Marketing Funnel
The purchase funnel, also known as the customer funnel or buying funnel, is a user-focused model tha..
Business
Search Engine Optimization and SEO: Learn What It Is and How You Can Do It
Search Engine Optimization is the procedure of increasing the number and quality of ..
Business
Business
What Is A CRM System?
What Is A CRM System?
Customer Relationship Management is just one of the many other ways that a company can manage and an..
Business
Social media’s part in the changing face of brand value
By Jag Panesar, Director at Saltaire-based digital agency, Xpand. Since social media..
Business
Why peer-to-peer business support is a crucial linchpin for companies to survive the coronavirus pandemic
By Kevin Brent is director of BizSmart The latest Office for National Statistics [ON..
Business
Periscope by McKinsey report reveals changing behaviours as holiday shoppers contend with the pandemic restrictions
While consumers plan to reduce holiday spending overall, more than 80 percent of hol..
Opinion
Creative Marketing
Creative marketing refers to the process of using words and images to persuade, attr..
Business
Free Marketing Ideas That Work
This is a list of simple yet effective marketing ideas for small companies working o..
Business
The Best Place to Shop For Clothing at Low Prices
There are lots of clothing brands that come from all over the world, and they are al..
Opinion
Creating Successful Marketing Efforts
Blooming Brands, Inc. is an international restaurant holding company which owns seve..
Business
Finding Brands of the World
Brands of the World can be compared with brand name brands that you can find in stor..
Opinion
Why Now Is the Best Time to be Connecting to Your Customers
By Gayle Carpenter, Sparkloop During the last few months of businesses finding their..
Business
COVID-19 has made personalisation in customer communication more important than ever
By James Hall, Commercial Director, Striata UK When COVID-19 struck and countries ar..
Business
How to create a brand that has a unique market presence
By Ross Sklar, CEO The Starco Group and Starco Bands Building a brand which has a u..
Business
How brands can make the most of in-app advertising
It’s a mobile world, and with so many people plugged into mobile devices, brands hav..
Business
Top Five Tips on Selecting Enterprise Solutions
The right way to meet these demands is through using enterprise application software..
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Finding a Good Commercial Banking Agency
In the financial world there are two types of banks: commercial and private. A comme..
News
What is a Financial Ratio?
Financial ratios provide a comprehensive view of the fiscal health of a company. The..
Opinion
The Different Types of Assets
The term asset refers to various types of financial instruments that a company posse..
Opinion
Competitive Analysis
Competitor analysis in strategic management and marketing is a study of the strength..
Business
What Is Statement Analysis?
Statement analysis is a methodology for evaluating the contents of written documents..
Opinion
Are You Struggling With an Accessible Income?
An Accessible income is a type of income that is made available to people who are in..
Opinion
The Return on Assets Formula
Definition: The return on total assets formula, also known as return on assets, is a..
Opinion
Types of Analysis
There are many different kinds of analysis that can be applied to the markets. Some ..
Business
Is Fixed Mortgages a Good Deal?
When you start looking into home mortgage options you will notice that there are two..
Opinion
Find the Equivalent Ratios in Your Workbook Using an Advanced Calculator
In this article, I’m going to show you some different methods for finding your..
Opinion
Importance of Measuring Change
Business Statistics can be defined as the utilization of statistical information and..
News
7 ways to generate winning sales leads through email marketing
By Faye Eldridge Founder of FYAMI – Business Growth Consultancy Email marketing is a..
Business
2020 is the year of the customer
By Sam Holding, Head of International, SparkPost Who would’ve thought that 202..
Business
Using tiered broadcast and digital tools to elevate B2B marketing events
By Simon Richardson, Creative Strategist @ Amplify (“brand experience agency of the ..
Business
How to find the right integrated brand partnership online
By Jonathan Kowalski, Brand Partnerships Director at TheSoul Publishing Creativity b..
News
Thinking outside the tick box: creativity within corporate compliance
By Alistair Robertson – Creative and Strategy @ Nucco Brain (strategic content..
Opinion