The case for transparency… in everything you do
One undeniable truth of branding is that when people trust a company, it will have a positive effect on that company’s results. ..
Business
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Seven Tips For Influencer Acquisition and Retention
By Sanchit Sareen, Manager, Influencer Customer Success team, Impact EMEA Building and managing influencer relationships doesn’t need ..
Opinion
Business
We must now use the potential of advertising and communications to support the transition to a more sustainable future
We must now use the potential of advertising and communications to support the transition to a more sustainable future
By Prof Florence Touzé, Audencia For many years the subject of responsibility in advertising and its impact on the economy, politics and society has ..
Business
7 Tips for website success
By Harvey Morton, Digital Expert and Founder of HarveyMorton.Digital . Also founder of The Social Sanctuary Podcast – www.thesocialsan..
Opinion
Protecting your customers and your business from Black Friday scams
By Guy Hanson, VP of Customer Engagement International at Validity This holiday shopping season will be like no other before it. The l..
Technology
Blazing a new trail – OS undergoes their most dramatic brand transformation in 229 year history
Ordnance Survey (OS): the map people. Raincoats and Kendal mint cake, Scouts and Ramblers. Well, that’s what everyone knows the OS for..
Opinion
Personal Banking Job Description
In today’s competitive banking world, the Personal banker Job Description is very important. As financial markets grow and peopl..
News
Top Tips for Email Marketing and Deliverability this Christmas Season
By Sam Holding, Head of International, SparkPost With such an unpredictable year coming to a close, one thing is certain: this year’s ..
Business
How can retailers do Christmas virtually?
By Benedict Ireland, Head of Experience at Splendid UNLIMITED As Christmas nears, retailers still have to prepare despite the ongoing ..
Technology
Brand, marketing and advertising campaigns should always mean business
By Stephen Izatt, Managing Director of strategic branding and campaign agency Thinkfarm When we talk about brand, marketing and advert..
Opinion
Design Inspiration, by John O’Leary of Swyft.
Swyft is an online furniture brand that launched in 2020. They are known for their modular, design-led sofas that are delivered within..
Business
Brand guidelines: the antidote to your business’ identity crisis
By Andrew Johnson, Co-Founder and Creative Director, Hyped Marketing How well do you really know your business? Do you know which deri..
Business
The Beauty of Good People and Good Technology Working in Unison
The pros and cons of home working has been discussed in great depth over the last few months, for obvious reasons. While mobilising wo..
Opinion
What can music and sound do for your brand?
By Max De Lucia, co-founder and client director at specialist sonic branding agency DLMDD The rise of voice-led technology, the conne..
Opinion
Flexibility, variety and learning to say ‘no’: key lessons from small agency culture
By Meghan Linehan – Director of Accounts at Something Different The business world is changing at speed and to succeed it no longer ma..
Opinion
Digital Future report reveals majority of marketers are “in denial” about SEO performance gap
More than eight in ten respondents agree that digital channels will be responsible for majority of future sales Nine in ten are confi..
Business
WHY SILK IS STILL ‘QUEEN OF FABRICS’
By Sonal Keay, founder of This Is Silk www.thisissilk.com Mother Nature’s favourite fabric It is hard to think of many positive outco..
Business
Stepping your brand up from customer service to customer experience
By Neil Hammerton, CEO and Co-founder, Natterbox Customer experience has become one of the hottest buzzwords in the business world, a..
Business
Lockdown 2020 Black Friday – How to maximise return
By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media Black Friday/Cyber Monday (BFCM) in the UK falls within ..
Technology
The valuable role Ecommerce/Social Media marketing will play in keeping businesses afloat during lockdown
By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media Most businesses have a website. Fact. But what role doe..
Business
AI has become a brand manager’s ultimate super-power
By Nadim Sadek, Founder and CEO of ProQuo AI. What’s the point in having a brand? The answer is simple: brands exist to extract a pre..
Opinion
Designate reveals campaign for ‘Never Normal’ Brighton Concept subverts gloomy pandemic communications
Creative agency Designate has revealed its campaign for VisitBrighton which subverts the phrase “The New Normal” and points to what ma..
Opinion
Navigating the New Normal: A modern approach to brand building
By Ross Timms, Head of Strategy, Rufus Leonard As 44% of CMOs take on the challenge of mid-year budget cuts in 2020[1] – a direct res..
Business
What now? 5 areas for brands to consider
By Nicholine Hayward, Brand Strategy Director at Teamspirit Brands form a pivotal part of our day to day lives and interactions, influ..
Business
Why enterprise buyers love relevancy as much as consumers
By Alisha Lyndon, Founder & CEO, Momentum It might feel like stating the obvious, but as we look towards 2021, marketers could be ..
Business
The Role of a Brand Manager in a Company’s Image Management Strategy
When it comes to business, a brand manager is crucial to the success of a company. In particular, the successful functioning of the bu..
Business
Advertising Page Exposure For the Small Business
Getting your website in front of the eyes of online visitors can be achieved by increasing the page visibility and page exposure of yo..
Business
Business
Search Engine Marketing – How To Get A Good Ranking
Search Engine Marketing – How To Get A Good Ranking
Search Engine Marketing is basically a type of Internet Marketing which involves the promotion of various websites through SEO or search engine optimi..
Business
Business
Marketing Funnel
Marketing Funnel
The purchase funnel, also known as the customer funnel or buying funnel, is a user-focused model that depicts the conceptual customer journey towards ..
Business
Search Engine Optimization and SEO: Learn What It Is and How You Can Do It
Search Engine Optimization is the procedure of increasing the number and quality of web site traffic directed to a particular site or ..
Business
Business
What Is A CRM System?
What Is A CRM System?
Customer Relationship Management is just one of the many other ways that a company can manage and analyze its interactions with its potential, past an..
Business
Social media’s part in the changing face of brand value
By Jag Panesar, Director at Saltaire-based digital agency, Xpand. Since social media took the commercial atmosphere by storm, it’s nev..
Business
Why peer-to-peer business support is a crucial linchpin for companies to survive the coronavirus pandemic
By Kevin Brent is director of BizSmart The latest Office for National Statistics [ONS] figures suggest the number of people working ex..
Business
Periscope by McKinsey report reveals changing behaviours as holiday shoppers contend with the pandemic restrictions
While consumers plan to reduce holiday spending overall, more than 80 percent of holiday shoppers plan to spend the same or more as la..
Opinion
Creative Marketing
Creative marketing refers to the process of using words and images to persuade, attract, influence, and persuade others in your market..
Business
Free Marketing Ideas That Work
This is a list of simple yet effective marketing ideas for small companies working on a very limited budget. I’ll give you an ov..
Business
The Best Place to Shop For Clothing at Low Prices
There are lots of clothing brands that come from all over the world, and they are all designed in a number of different styles and des..
Opinion