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WHY SILK IS STILL ‘QUEEN OF FABRICS’

WHY SILK IS STILL ‘QUEEN OF FABRICS’

By Sonal Keay, founder of This Is Silk www.thisissilk.com  Mother Nature’s favourite fabric It is hard to think of many positive outco..

Stepping your brand up from customer service to customer experience

Stepping your brand up from customer service to customer experience

By Neil Hammerton, CEO and Co-founder, Natterbox Customer experience has become one of the hottest buzzwords in the business world, a..

Lockdown 2020 Black Friday – How to maximise return

Lockdown 2020 Black Friday – How to maximise return

By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media Black Friday/Cyber Monday (BFCM) in the UK falls within ..

The valuable role Ecommerce/Social Media marketing will play in keeping businesses afloat during lockdown

The valuable role Ecommerce/Social Media marketing will play in keeping businesses afloat during lockdown

By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media  Most businesses have a website. Fact. But what role doe..

AI has become a brand manager’s ultimate super-power

AI has become a brand manager’s ultimate super-power

By Nadim Sadek, Founder and CEO of ProQuo AI.  What’s the point in having a brand? The answer is simple: brands exist to extract a pre..

Designate reveals campaign for ‘Never Normal’ Brighton Concept subverts gloomy pandemic communications

Designate reveals campaign for ‘Never Normal’ Brighton Concept subverts gloomy pandemic communications

Creative agency Designate has revealed its campaign for VisitBrighton which subverts the phrase “The New Normal” and points to what ma..

Navigating the New Normal: A modern approach to brand building

Navigating the New Normal: A modern approach to brand building

By Ross Timms, Head of Strategy, Rufus Leonard  As 44% of CMOs take on the challenge of mid-year budget cuts in 2020[1] – a direct res..

What now? 5 areas for brands to consider

What now? 5 areas for brands to consider

By Nicholine Hayward, Brand Strategy Director at Teamspirit Brands form a pivotal part of our day to day lives and interactions, influ..

Why enterprise buyers love relevancy as much as consumers

Why enterprise buyers love relevancy as much as consumers

By Alisha Lyndon, Founder & CEO, Momentum It might feel like stating the obvious, but as we look towards 2021, marketers could be ..

The Role of a Brand Manager in a Company’s Image Management Strategy

The Role of a Brand Manager in a Company’s Image Management Strategy

When it comes to business, a brand manager is crucial to the success of a company. In particular, the successful functioning of the bu..

Advertising Page Exposure For the Small Business

Advertising Page Exposure For the Small Business

Getting your website in front of the eyes of online visitors can be achieved by increasing the page visibility and page exposure of yo..

Business

Search Engine Marketing – How To Get A Good Ranking

Search Engine Marketing – How To Get A Good Ranking

Search Engine Marketing is basically a type of Internet Marketing which involves the promotion of various websites through SEO or search engine optimi..

Business

Marketing Funnel

Marketing Funnel

The purchase funnel, also known as the customer funnel or buying funnel, is a user-focused model that depicts the conceptual customer journey towards ..

Search Engine Optimization and SEO: Learn What It Is and How You Can Do It

Search Engine Optimization and SEO: Learn What It Is and How You Can Do It

Search Engine Optimization is the procedure of increasing the number and quality of web site traffic directed to a particular site or ..

Business

What Is A CRM System?

What Is A CRM System?

Customer Relationship Management is just one of the many other ways that a company can manage and analyze its interactions with its potential, past an..

Social media’s part in the changing face of brand value

Social media’s part in the changing face of brand value

By Jag Panesar, Director at Saltaire-based digital agency, Xpand. Since social media took the commercial atmosphere by storm, it’s nev..

Why peer-to-peer business support is a crucial linchpin for companies to survive the coronavirus pandemic

Why peer-to-peer business support is a crucial linchpin for companies to survive the coronavirus pandemic

By Kevin Brent is director of BizSmart The latest Office for National Statistics [ONS] figures suggest the number of people working ex..

Periscope by McKinsey report reveals changing behaviours as holiday shoppers contend with the pandemic restrictions

Periscope by McKinsey report reveals changing behaviours as holiday shoppers contend with the pandemic restrictions

While consumers plan to reduce holiday spending overall, more than 80 percent of holiday shoppers plan to spend the same or more as la..

Creative Marketing

Creative Marketing

Creative marketing refers to the process of using words and images to persuade, attract, influence, and persuade others in your market..

Free Marketing Ideas That Work

Free Marketing Ideas That Work

This is a list of simple yet effective marketing ideas for small companies working on a very limited budget. I’ll give you an ov..

The Best Place to Shop For Clothing at Low Prices

The Best Place to Shop For Clothing at Low Prices

There are lots of clothing brands that come from all over the world, and they are all designed in a number of different styles and des..

Creating Successful Marketing Efforts

Creating Successful Marketing Efforts

Blooming Brands, Inc. is an international restaurant holding company which owns several different American casual dining chains. The c..

Finding Brands of the World

Finding Brands of the World

Brands of the World can be compared with brand name brands that you can find in stores or in your office. You might have seen them in ..

Why Now Is the Best Time to be Connecting to Your Customers

Why Now Is the Best Time to be Connecting to Your Customers

By Gayle Carpenter, Sparkloop During the last few months of businesses finding their way through the pandemic, Sparkloop has not furlo..

COVID-19 has made personalisation in customer communication more important than ever

COVID-19 has made personalisation in customer communication more important than ever

By James Hall, Commercial Director, Striata UK When COVID-19 struck and countries around the world went into lockdown, the reaction by..

How to create a brand that has a unique market presence

How to create a brand that has a unique market presence

By Ross Sklar, CEO The Starco Group and Starco Bands  Building a brand which has a unique market presence is a critical skill in today..

How brands can make the most of in-app advertising

How brands can make the most of in-app advertising

It’s a mobile world, and with so many people plugged into mobile devices, brands have unprecedented access to consumers and endless op..

Top Five Tips on Selecting Enterprise Solutions

Top Five Tips on Selecting Enterprise Solutions

The right way to meet these demands is through using enterprise application software services: you will significantly accelerate your ..

Finding a Good Commercial Banking Agency

Finding a Good Commercial Banking Agency

In the financial world there are two types of banks: commercial and private. A commercial bank is simply a branch or location that off..

What is a Financial Ratio?

What is a Financial Ratio?

Financial ratios provide a comprehensive view of the fiscal health of a company. These ratios are based on information that is used to..

The Different Types of Assets

The Different Types of Assets

The term asset refers to various types of financial instruments that a company possesses, whether in the form of land, buildings or ot..

Competitive Analysis

Competitive Analysis

Competitor analysis in strategic management and marketing is a study of the strengths and weak points of potential and current competi..

What Is Statement Analysis?

What Is Statement Analysis?

Statement analysis is a methodology for evaluating the contents of written documents and is also referred to as scientific content ana..

Are You Struggling With an Accessible Income?

Are You Struggling With an Accessible Income?

An Accessible income is a type of income that is made available to people who are in special physical or mental circumstances. These s..

The Return on Assets Formula

The Return on Assets Formula

Definition: The return on total assets formula, also known as return on assets, is a profitability ratio which compares the profit a d..

Types of Analysis

Types of Analysis

There are many different kinds of analysis that can be applied to the markets. Some of the more common ones include chart patterns, tr..

Is Fixed Mortgages a Good Deal?

Is Fixed Mortgages a Good Deal?

When you start looking into home mortgage options you will notice that there are two types of interest rates; one is called the fixed ..