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By Adela Dinca, Trademark Assistant at intellectual property firm, Mathys & Squire It is, therefore, not surprising that businesses will extend th..
Business
By Aaron Duckmanton, Global Head of Marketing, Grabyo The 2020 Black Friday shopping event has not been business as usual for brands o..
Opinion
Many companies have discovered the Advertorial benefits of using a freelance writer. These people are able to take on advertising role..
Technology
By Ed Hodges, CEO of HelloDone We may be reaching ‘peak app’. Recent data suggests that users have grown tired of the constant stream ..
News
Social media optimization is the effective utilization of various social media networks and communities to bring increased publicity a..
Opinion
By Sarah Woodhouse, Director, AMBITIOUS PR When it comes to getting your app from the store onto the smart devices of potentially mil..
Business
Independent media agency The Kite Factory and London based advertising agency Red Brick Road today unveiled their debut campaign for ..
Business
How are companies approaching the challenge of customer engagement at a time of unprecedented business change, when campaigns need to ..
Business
Over a third of CMOs believe establishing a thought leadership position provides best results for sentiment and relationship building ..
Business
London, UK, 24 November 2020 – Integrated brand strategy and public relations agency KWT Global, has been appointed by The Customer Li..
Business
Ruck.co.uk commissioned study informs clubs on fans willingness for pre-ordered drinks, smaller crowds and no train travel in exchange..
Opinion
Business
tmwi appoints digital marketing expert Kaled Miah as Senior Account Director
Award winning independent marketing agency tmwi has appointed Kaled Miah as Senior Account Director as it gets set for further growth. Kaled joined a..
Business
Animation of the iconic Michelin logo brings the brand to life and offers helpful advice to web visitors Cavai, the leading conversati..
Business
Daisy-Blue Tinne, Agency Development Director from Impact Every year, the performance marketing industry is met with challenges and o..
Opinion
Looking at trends that will define media, tech and marketing in 2021, amp – world-leading sonic branding agency – has earmarked the fo..
Business
One undeniable truth of branding is that when people trust a company, it will have a positive effect on that company’s results. ..
Business
By Sanchit Sareen, Manager, Influencer Customer Success team, Impact EMEA Building and managing influencer relationships doesn’t need ..
Opinion
Business
We must now use the potential of advertising and communications to support the transition to a more sustainable future
By Prof Florence Touzé, Audencia For many years the subject of responsibility in advertising and its impact on the economy, politics and society has ..
Business
By Harvey Morton, Digital Expert and Founder of HarveyMorton.Digital . Also founder of The Social Sanctuary Podcast – www.thesocialsan..
Opinion
By Guy Hanson, VP of Customer Engagement International at Validity This holiday shopping season will be like no other before it. The l..
Technology
Ordnance Survey (OS): the map people. Raincoats and Kendal mint cake, Scouts and Ramblers. Well, that’s what everyone knows the OS for..
Opinion
In today’s competitive banking world, the Personal banker Job Description is very important. As financial markets grow and peopl..
News
By Sam Holding, Head of International, SparkPost With such an unpredictable year coming to a close, one thing is certain: this year’s ..
Business
By Benedict Ireland, Head of Experience at Splendid UNLIMITED As Christmas nears, retailers still have to prepare despite the ongoing ..
Technology
By Stephen Izatt, Managing Director of strategic branding and campaign agency Thinkfarm When we talk about brand, marketing and advert..
Opinion
Swyft is an online furniture brand that launched in 2020. They are known for their modular, design-led sofas that are delivered within..
Business
By Andrew Johnson, Co-Founder and Creative Director, Hyped Marketing How well do you really know your business? Do you know which deri..
Business
The pros and cons of home working has been discussed in great depth over the last few months, for obvious reasons. While mobilising wo..
Opinion
By Max De Lucia, co-founder and client director at specialist sonic branding agency DLMDD The rise of voice-led technology, the conne..
Opinion
By Meghan Linehan – Director of Accounts at Something Different The business world is changing at speed and to succeed it no longer ma..
Opinion
More than eight in ten respondents agree that digital channels will be responsible for majority of future sales Nine in ten are confi..
Business
By Sonal Keay, founder of This Is Silk www.thisissilk.com Mother Nature’s favourite fabric It is hard to think of many positive outco..
Business
By Neil Hammerton, CEO and Co-founder, Natterbox Customer experience has become one of the hottest buzzwords in the business world, a..
Business
By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media Black Friday/Cyber Monday (BFCM) in the UK falls within ..
Technology
By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media Most businesses have a website. Fact. But what role doe..
Business
By Nadim Sadek, Founder and CEO of ProQuo AI. What’s the point in having a brand? The answer is simple: brands exist to extract a pre..
Opinion
Creative agency Designate has revealed its campaign for VisitBrighton which subverts the phrase “The New Normal” and points to what ma..
Opinion