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Adnami announces partnership with Reach plc, with publisher set to leverage its unique, attention-grabbing formats programmatically

Adnami announces partnership with Reach plc, with publisher set to leverage its unique, attention-grabbing formats programmatically

Following recent massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solution..

White Bullet and The European Lotteries announce partnership to fight piracy

White Bullet and The European Lotteries announce partnership to fight piracy

IP protection company White Bullet and The European Lotteries (EL), announce a collaboration to help fight ad-funded pira..

Mamboo Games launches seamless In-Play™ advertising in partnership with Adverty

Mamboo Games launches seamless In-Play™ advertising in partnership with Adverty

Leading in-game advertising specialist, Adverty AB (publ), today announces a partnership with Mamboo Games, which will in..

STRATEGIES FOR MAINTAINING AND IMPROVING COMPANY CULTURE WHEN EMPLOYEES ARE WORKING FROM HOME

STRATEGIES FOR MAINTAINING AND IMPROVING COMPANY CULTURE WHEN EMPLOYEES ARE WORKING FROM HOME

CAT MACDONALD, founder and MD of human resources specialists True HR. On Tuesday March 23, 2020, the way we work changed forever. Over..

Building your brand via social media? How inclusive and accessible is your content?

Building your brand via social media? How inclusive and accessible is your content?

By: Niamh Fox, CMO of assistive technology provider, Texthelp Social media has given brands the ability to reach larger audiences than..

The return of the brand marketing renaissance

The return of the brand marketing renaissance

By: Craig Neale, Chief Marketing Officer, The Sixty Nine – www.thelxix.com Internet marketing is rapidly moving into a new renai..

How to grow your brand with influencer marketing

How to grow your brand with influencer marketing

By Charlotte Nichols While they are more often known for promoting a brand through public relations, social media and content marketi..

Adnami CEO Simon Kvist Gaulshøj on efficiency, digital’s high-impact role in the upper funnel and why tech companies need to be easier to work with

Adnami CEO Simon Kvist Gaulshøj on efficiency, digital’s high-impact role in the upper funnel and why tech companies need to be easier to work with

Efficiency is always important in marketing, never more so than now. Where does Adnami find those efficiencies at the production end of t..

How to Maximize Profits with a Forex Money Management System

How to Maximize Profits with a Forex Money Management System

What is Forex Money Management anyway? Quite simply put, Forex Money Management is a group of self-imposed regulations effective trade..

Adverty launches In-Play™ and In-Menu™ ads in Magic Finger 3D and World Hockey Manager 2021

Adverty launches In-Play™ and In-Menu™ ads in Magic Finger 3D and World Hockey Manager 2021

Leading in-game advertising specialist, Adverty AB (publ), today announces two new games launching in its network, which will include ..

Inskin Media makes strategic hires as it furthers its mission to maximise attention and impact in digital campaigns

Inskin Media makes strategic hires as it furthers its mission to maximise attention and impact in digital campaigns

Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made two key appointments as ..

Cavai appoints Andreas Akesson as Commercial Director for Spain, Portugal and Latin America

Cavai appoints Andreas Akesson as Commercial Director for Spain, Portugal and Latin America

The appointment comes as the conversational cloud enjoys a strong growth trajectory in these regions Cavai, the leading c..

White Bullet integrates with 4D to enable advertisers to tap into targeted inventory whilst protecting brand reputation

White Bullet integrates with 4D to enable advertisers to tap into targeted inventory whilst protecting brand reputation

               The cybersecurity and IP protection company and the contextual outcomes engine join forces to..

Rebuilding customer engagement post pandemic

Rebuilding customer engagement post pandemic

By Emma Thompson, Marketing Director at OnBrand Marketing (www.onbrand.co.uk) As the UK continues to gradually open up again and we al..

As Apple doubles down on privacy, here’s how marketers can adapt

As Apple doubles down on privacy, here’s how marketers can adapt

By John Story VP, DEPUTY GENERAL COUNSEL, ACOUSTIC. Earlier this week, Apple announced a slew of privacy updates during its Worldwide ..

Totem launches Sci+Med for medical, scientific and pharmaceutical hybrid events

Totem launches Sci+Med for medical, scientific and pharmaceutical hybrid events

How scientific minds should meet Totem today launches Sci+Med, a new events platform built specifically for the medical, scientific an..

Stop cybersquatters from exploiting your brand’s success

Stop cybersquatters from exploiting your brand’s success

By Mark Caddle is a partner and trade mark attorney at European intellectual property firm, Withers & Rogers.  With an increasing ..

Getting Value from Your Data: A Guide to Analytics for Housing Associations

Getting Value from Your Data: A Guide to Analytics for Housing Associations

Lisa Donoghue is the Data and Analytics Account Director at Perfect Image Many housing associations report difficulties in not only re..

How AI can put brands back on top

How AI can put brands back on top

By W. Alexander Barnes, VP AI Merchandising & Marketing In the face of competition from private label, new brands and online fulfi..

Cavai helps Barcelo.com to re-engage North American travellers with Caribbean destinations in the post-Covid era

Cavai helps Barcelo.com to re-engage North American travellers with Caribbean destinations in the post-Covid era

Cavai’s conversational cloud helped the resort and hotel chain re-engage with its main market and reawaken desire for tra..

Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry

Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry

A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising witho..

Sell to Chinese markets, but leave your marketing principles at home

Sell to Chinese markets, but leave your marketing principles at home

By Domenica Di Lieto, founder and CEO of Chinese planning and marketing consultancy, Emerging Communications When brands go to China t..

Sonic branding is coming of age – how successful is yours?

Sonic branding is coming of age – how successful is yours?

By David Courtier-Dutton, CEO, SoundOut The value of sonic branding is growing apace, and this emerging world is currently at a crucia..

The Data Dichotomy and the Vital Importance of Effective Self-Regulation

The Data Dichotomy and the Vital Importance of Effective Self-Regulation

By John Story Vice President, Deputy General Counsel Global GTM, Acoustic The data privacy debate that has raged for the past decade h..

How property developers raise funds with help of online tools

How property developers raise funds with help of online tools

Property developers and builders require lenders and investors to raise capital. This capital can be raised in the form of senior debt..

Covatic signs strategic partnership with Birmingham City University

Covatic signs strategic partnership with Birmingham City University

The partnership will result in a research and innovation boost for data science, net zero and 5G applications With effect from 1st Jun..

Inskin Media makes strategic hires in APAC region as it doubles down on growth

Inskin Media makes strategic hires in APAC region as it doubles down on growth

London, UK, 27 May 2021: Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made..

White Bullet partners with Peer39 to help defund online piracy

White Bullet partners with Peer39 to help defund online piracy

Leading IP protection company White Bullet to enable advertisers to enjoy cutting-edge contextual targeting whilst contin..

Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy

Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy

The publishing group became the first in Italy to offer its customers continuous measurement of the impact of media campa..

Covatic joins as member of IAB UK as it readies itself for further growth

Covatic joins as member of IAB UK as it readies itself for further growth

Covatic, a Techstars backed company, has joined industry association, the IAB UK, as it develops its future-facing produc..

Why email remains one of the most important marketing tools as it celebrates its 50th year – but needs to change

Why email remains one of the most important marketing tools as it celebrates its 50th year – but needs to change

By Ricardas Montvila, Senior Director, Global Strategy, Mapp Email celebrates its 50th birthday. It is also one of the oldest and most..

Cavai appoints Matt Gauthier as Sales Director for US division

Cavai appoints Matt Gauthier as Sales Director for US division

Based out of Seattle, Washington, Gauthier will bring the conversational cloud stateside, helping brands and agencies to ..

Why employee advocacy is a brand’s secret weapon in the new digital workplace

Why employee advocacy is a brand’s secret weapon in the new digital workplace

By Matthieu Silbermann, Chief Product Officer at Powell Software, a comprehensive Digital Workplace platform that covers the spectrum ..

From products to services – what’s next?

From products to services – what’s next?

By Robin Gibson Marketing Director at Kortext the world-leading personal learning platform, providing access to over a million digita..

In the age of X commerce, there’s never been a better time for brands to tap into the power of tribalism

In the age of X commerce, there’s never been a better time for brands to tap into the power of tribalism

By Rob Nash, Founder, 4 Roads From the off, Silicon Valley tech behemoths have leveraged the power of tribalism, becoming hugely succe..

Revenue sustainability: how to create it and how to keep it

Revenue sustainability: how to create it and how to keep it

By Paresh Patel, consulting services director at Qbase Securing sustainable revenue is hard for any business, let alone when you’re fa..

Six things to consider when outsourcing your customer relationship as a start-up

Six things to consider when outsourcing your customer relationship as a start-up

By Nora Beqaj, Business Director, The Nest UK The early years of building a start-up can be incredibly complex. From scaling quickly i..