Key insights to help businesses understand the role of GDPR within relationship marketing
By: Howard Freeman, MD, Fortis DPC There is no doubt that GDPR has had a great effect on marketing. Some businesses believe that the G..
Opinion
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THE 3 S’s OF BRAND GROWTH THROUGH INFLUENCER MARKETING
By: Morteza Maleki Having worked in brand strategy for some of the leading brands and consultancies in the world, I’ve seen my fair-sh..
Opinion
Using social media to build your brand
By Amy Filippaios, founder of SimplyHair UK, salon supplies online wholesaler for the hair and beauty industry In our digital age, it ..
Business
Internet Marketing: Mobile Optimisation
By: Dan Frydman, Managing Director Inigo Media Ltd Any internet marketing strategy is going to point users to your website. Over the ..
Business
Adnami announces partnership with Reach plc, with publisher set to leverage its unique, attention-grabbing formats programmatically
Following recent massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solution..
Business
White Bullet and The European Lotteries announce partnership to fight piracy
IP protection company White Bullet and The European Lotteries (EL), announce a collaboration to help fight ad-funded pira..
Business
Mamboo Games launches seamless In-Play™ advertising in partnership with Adverty
Leading in-game advertising specialist, Adverty AB (publ), today announces a partnership with Mamboo Games, which will in..
Business
STRATEGIES FOR MAINTAINING AND IMPROVING COMPANY CULTURE WHEN EMPLOYEES ARE WORKING FROM HOME
CAT MACDONALD, founder and MD of human resources specialists True HR. On Tuesday March 23, 2020, the way we work changed forever. Over..
Opinion
Building your brand via social media? How inclusive and accessible is your content?
By: Niamh Fox, CMO of assistive technology provider, Texthelp Social media has given brands the ability to reach larger audiences than..
Business
The return of the brand marketing renaissance
By: Craig Neale, Chief Marketing Officer, The Sixty Nine – www.thelxix.com Internet marketing is rapidly moving into a new renai..
Business
How to grow your brand with influencer marketing
By Charlotte Nichols While they are more often known for promoting a brand through public relations, social media and content marketi..
News
Adnami CEO Simon Kvist Gaulshøj on efficiency, digital’s high-impact role in the upper funnel and why tech companies need to be easier to work with
Efficiency is always important in marketing, never more so than now. Where does Adnami find those efficiencies at the production end of t..
Business
How to Maximize Profits with a Forex Money Management System
What is Forex Money Management anyway? Quite simply put, Forex Money Management is a group of self-imposed regulations effective trade..
Technology
Adverty launches In-Play™ and In-Menu™ ads in Magic Finger 3D and World Hockey Manager 2021
Leading in-game advertising specialist, Adverty AB (publ), today announces two new games launching in its network, which will include ..
Business
Inskin Media makes strategic hires as it furthers its mission to maximise attention and impact in digital campaigns
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made two key appointments as ..
Business
Cavai appoints Andreas Akesson as Commercial Director for Spain, Portugal and Latin America
The appointment comes as the conversational cloud enjoys a strong growth trajectory in these regions Cavai, the leading c..
Business
White Bullet integrates with 4D to enable advertisers to tap into targeted inventory whilst protecting brand reputation
The cybersecurity and IP protection company and the contextual outcomes engine join forces to..
Business
Rebuilding customer engagement post pandemic
By Emma Thompson, Marketing Director at OnBrand Marketing (www.onbrand.co.uk) As the UK continues to gradually open up again and we al..
Business
As Apple doubles down on privacy, here’s how marketers can adapt
By John Story VP, DEPUTY GENERAL COUNSEL, ACOUSTIC. Earlier this week, Apple announced a slew of privacy updates during its Worldwide ..
Business
Totem launches Sci+Med for medical, scientific and pharmaceutical hybrid events
How scientific minds should meet Totem today launches Sci+Med, a new events platform built specifically for the medical, scientific an..
Business
Stop cybersquatters from exploiting your brand’s success
By Mark Caddle is a partner and trade mark attorney at European intellectual property firm, Withers & Rogers. With an increasing ..
Opinion
Getting Value from Your Data: A Guide to Analytics for Housing Associations
Lisa Donoghue is the Data and Analytics Account Director at Perfect Image Many housing associations report difficulties in not only re..
Opinion
How AI can put brands back on top
By W. Alexander Barnes, VP AI Merchandising & Marketing In the face of competition from private label, new brands and online fulfi..
Technology
Cavai helps Barcelo.com to re-engage North American travellers with Caribbean destinations in the post-Covid era
Cavai’s conversational cloud helped the resort and hotel chain re-engage with its main market and reawaken desire for tra..
Opinion
Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry
A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising witho..
Business
Sell to Chinese markets, but leave your marketing principles at home
By Domenica Di Lieto, founder and CEO of Chinese planning and marketing consultancy, Emerging Communications When brands go to China t..
Business
Sonic branding is coming of age – how successful is yours?
By David Courtier-Dutton, CEO, SoundOut The value of sonic branding is growing apace, and this emerging world is currently at a crucia..
Business
The Data Dichotomy and the Vital Importance of Effective Self-Regulation
By John Story Vice President, Deputy General Counsel Global GTM, Acoustic The data privacy debate that has raged for the past decade h..
Opinion
How property developers raise funds with help of online tools
Property developers and builders require lenders and investors to raise capital. This capital can be raised in the form of senior debt..
Opinion
Covatic signs strategic partnership with Birmingham City University
The partnership will result in a research and innovation boost for data science, net zero and 5G applications With effect from 1st Jun..
Business
Inskin Media makes strategic hires in APAC region as it doubles down on growth
London, UK, 27 May 2021: Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made..
Business
White Bullet partners with Peer39 to help defund online piracy
Leading IP protection company White Bullet to enable advertisers to enjoy cutting-edge contextual targeting whilst contin..
Business
Brand Metrics partners with Ciaopeople to enable the Italian publisher’s brand lift measurement strategy
The publishing group became the first in Italy to offer its customers continuous measurement of the impact of media campa..
Business
Covatic joins as member of IAB UK as it readies itself for further growth
Covatic, a Techstars backed company, has joined industry association, the IAB UK, as it develops its future-facing produc..
Business
Why email remains one of the most important marketing tools as it celebrates its 50th year – but needs to change
By Ricardas Montvila, Senior Director, Global Strategy, Mapp Email celebrates its 50th birthday. It is also one of the oldest and most..
Business
Cavai appoints Matt Gauthier as Sales Director for US division
Based out of Seattle, Washington, Gauthier will bring the conversational cloud stateside, helping brands and agencies to ..
Business
Why employee advocacy is a brand’s secret weapon in the new digital workplace
By Matthieu Silbermann, Chief Product Officer at Powell Software, a comprehensive Digital Workplace platform that covers the spectrum ..
Opinion