8 surprising ways your email signature can boost business marketing efforts
By Maria Dahlqvist Canton, Head of Global Marketing, Exclaimer It’s estimated an individual employee sends roughly 40 emails a day, ..
Business
All Posts
Global shares fall on pandemic fears ahead of jobs report
By Carolyn Cohn and Elizabeth Dilts Marshall NEW YORK (Reuters) – Global shares retreated from recent highs on Wednesday, as Asi..
Finance
Sterling gains vs euro after ‘sausage war’ ceasefire
By Elizabeth Howcroft LONDON (Reuters) -The British pound edged higher against the euro on Wednesday after the European Union agreed t..
Finance
Bounce Back Loans: what to do if you can’t repay?
John Bell is Director of licensed Insolvency Practitioners Clarke Bell It has been a turbulent and challenging time for thousands of b..
Business
Hung Out to Dry: SMEs need further support to stay afloat
By Scott Donnelly, Director of Board at CapitalBox Ever since Boris Johnson announced his roadmap to easing lockdown restrictions earl..
Opinion
The problem with measuring customer loyalty; and how to overcome it
Andrew Wilkins, CEO and Founder, Futr AI Customer loyalty is the holy grail for businesses seeking to grow. There’s a well-used statis..
Business
Three Years Later: GDPR is All Talk and No Action
The General Data Protection Regulation (GDPR) was introduced on May 25th 2018. This legislation focuses on data protection and privacy..
News
Why corporates must beware of using cryptocurrency
Kate Gee is a Senior Associate at Signature Litigation. Digital finance has been developing at speed over the last ten years, but legi..
Business
Global shares edge lower on new COVID-19 outbreaks in Asia
By Elizabeth Dilts Marshall NEW YORK (Reuters) – Global shares edged lower on Tuesday, as new coronavirus outbreaks in Asia vied..
Finance
U.S. dollar climbs as new virus outbreaks threaten global outlook
By Gertrude Chavez-Dreyfuss and Saikat Chatterjee NEW YORK/LONDON (Reuters) – The U.S. dollar rose on Tuesday to a one-week peak..
Finance
The Small Business’s Guide to Getting Started in Digital Advertising
By Lisen Zethraeus, CMO at DanAds It’s an exciting time for a small business when it looks to launch its first ad campaign. But the wo..
Business
How to grow your brand with influencer marketing
By Gordon Glenister, author of Influencer Marketing Strategy and host of the Influence podcast Influencer marketing is one of the darl..
Headlines
Canto adds 3 new members to its executive leadership team to support major growth initiatives
Canto, a leading provider of digital asset management (DAM) software, has announced that it has added three new executives to its lead..
News
Inskin Media hires Anna Forbes as Chief Operating Officer as it furthers its mission to maximise impact in digital campaigns
The ad technology company is growing fast, having also promoted Holly Morrison to Insight Manager to support the researc..
Business
Clients + Marketing = The Perfect Marriage
In a world where everyone’s an expert, cancel culture has serious implications, and fake news is easy to come by, it’s hard to trust t..
Business
Agencies need to be organised to project success
With clients increasingly dependent on their agencies, tools that help keep projects under control are vital, suggests Dennis Kayser, ..
Business
DELIVERING EXCEPTIONAL CUSTOMER SERVICE WHATEVER THE WEATHER
DELIVERING EXCEPTIONAL CUSTOMER SERVICE WHATEVER THE WEATHER By Joanna Swash, Group CEO of Moneypenny We’ve weathered the wo..
Business
Is YouTube useful for your business?
By: Jon Mowat, Hurricane Video marketing, it’s a massive area. There’s social media advertising, on-site content, video ..
Business
Three ways to improve digital happiness
By Niki Hall, CMO Contentsquare Online shopping is great. You can find great deals, it’s very convenient — and yo..
Technology
Exclusive-New investor backs BT, says fibre JV may not be needed – source
By Paul Sandle and Kate Holton LONDON (Reuters) -BT’s new billionaire investor is backing the British telecoms group to go it al..
Finance
Australia steps up vaccine push to stem COVID-19 outbreak
By Renju Jose SYDNEY (Reuters) -Australia decided on Monday to make vaccinations mandatory for high-risk aged-care workers and employe..
News
Back in Barcelona, telecoms bosses stake claim to digital future
By Clara-Laeila Laudette and Supantha Mukherjee BARCELONA (Reuters) -Telecoms bosses toasted the return of Barcelona’s Mobile Wo..
Technology
Swiss bank UBS to allow most staff to adopt hybrid working
ZURICH (Reuters) – UBS Group will allow most staff to mix remote working with time spent in the office, Switzerland’s bigg..
News
What you need to know about the coronavirus right now
(Reuters) – Here’s what you need to know about the coronavirus right now: Australia’s COVID-19 response team holds u..
News
ECB should retain flexibility of emergency stimulus scheme – Panetta
FRANKFURT (Reuters) -The European Central Bank should retain the exceptional flexibility of its emergency bond buys after the current ..
News
EU countries approve landmark climate change law
By Kate Abnett BRUSSELS (Reuters) – European Union countries on Monday gave the final seal of approval to a law to make the bloc..
News
SoundOut launches its Sonic Effectiveness Matrix to map the most effective sonic logos in the UK
Proves the capability to identify the effectiveness potential of a sonic logo BEFORE it is launched – which could save brands million..
News
Storyteq joins Team ITG and CanopyCloud to deliver full creative and marketing automation to major global brands
Full creative and marketing automation is finally here for major global brands such as KFC, Heineken, Renault, Clarkes, IWG and World..
Business
Payoneer Rebrands Ahead of Public Listing: A Universe of Opportunities
A universal brand for a universal future of commerce NEW YORK, NY – Payoneer, the commerce technology company powering payments..
Business
How eCommerce brands can boost conversions – six top tactics that work For webstore performance
By Orla Power, Director of Marketing, Luzern eCommerce Driven by the pandemic, global eCommerce is now a whopping $26.7 trillion busin..
Technology
How to create an authentic brand story
By: PETRA SMITH People don’t necessarily buy the best products and services – they buy products and services that they can..
Technology
Why branding is so important for a business on social media platforms
By: Danny Hall, Director of FSE Digital Building a brand is important for any business. Not only does it promote recognition and help ..
Business
How to Humanize your B2B Marketing Strategy
By: Paul Cash, Author of Humanizing B2B, and CEO and co-founder of Rooster Punk Customers aren’t rational in their decision making – i..
Technology
Key insights to help businesses understand the role of GDPR within relationship marketing
By: Howard Freeman, MD, Fortis DPC There is no doubt that GDPR has had a great effect on marketing. Some businesses believe that the G..
Opinion
THE 3 S’s OF BRAND GROWTH THROUGH INFLUENCER MARKETING
By: Morteza Maleki Having worked in brand strategy for some of the leading brands and consultancies in the world, I’ve seen my fair-sh..
Opinion
Using social media to build your brand
By Amy Filippaios, founder of SimplyHair UK, salon supplies online wholesaler for the hair and beauty industry In our digital age, it ..
Business
Internet Marketing: Mobile Optimisation
By: Dan Frydman, Managing Director Inigo Media Ltd Any internet marketing strategy is going to point users to your website. Over the ..
Business