Brands have lost the power struggle: How marketing audiences have become judge, jury, and executioner.
We’ve all read articles recently on marketing campaigns that have flopped less than majestically. In the past the industry would have ..
Business
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Lux Afrique Polo Day Announces Exciting Return of Europe’s Premier African Polo Event
1 July 2021 LONDON, UK – Lux Afrique Polo Daythe only event in Europe dedicated to the celebration of African polo, returns to t..
News
How the pandemic influenced the influencers – and what it means for brand marketers
By Amy Jackson, Business Director, Incubeta The collective reputation of online influencers took a big hit over the course of t..
Business
Customer Lifetime Value vs Tactical Comms
By: Nick Crawford, Head of Strategy at Jarrang After months of closures, doors have now reopened for many hospitality and leisu..
Business
Brand Strategy Tactics for an Online Learning Platform
By: Johnathan Reynolds, CEO of Learned.Live, the UK’s first live and interactive e-learning platform. There is no doubt a..
Business
Analysis-U.S. companies spend billions on stay-at-home tech, boding ill for office properties
By Herbert Lash NEW YORK (Reuters) – As the U.S. economy reopens, ramped-up corporate spending on video systems and plans to inc..
Business
Fund nature protection now or face huge losses, says World Bank
By Michael Taylor KUALA LUMPUR (Thomson Reuters Foundation) – The global economy faces annual losses of $2.7 trillion by 2030 if..
News
Factbox-UK aims to strengthen London as a global financial centre
LONDON (Reuters) – Britain’s finance ministry set out reforms to capital markets on Thursday to sharpen the City of London..
Finance
The importance of wellbeing at work
By: Simon Ellson– expert business coach at ActionCOACH West Herts For the past 18 months, many companies have ensured that emplo..
Business
tmwi works on creative and highly targeted campaign for The Royal Mint
Award winning marketing agency, tmwi, has recently supported a rebrand for The Royal Mint, which included the alignment of advanced au..
News
Insurance Technology Leader EIS Announces Growth Investment of More than $100 Million from TPG
29 June 2021 Cloud Native Multiline Platform Poised for Growth as Insurance Sector Looks for Customer-Centric Solutions that Enable Po..
Technology
Media transparency in the post-pandemic climate: what advertisers and agencies must address
By Stephen Broderick, Managing Partner, Media Marketing Compliance (MMC) When the pandemic struck last year, the marketing and adverti..
Technology
Creative courage” is the go-to strategy for tech marketers in a post-pandemic age, Shaped By study reveals
30 June 2021 “Creative courage” is the go-to strategy for tech marketers in a post-pandemic age, study reveals New Shaped By study of ..
Business
Revealed: 1.45 million tonnes of e-waste is produced by households & businesses per annum
The demand has never been higher, but neither has the cost for new equipment. Sales of laptop and desktop computers exceeded 302 milli..
Business
MANAGING YOUR BRAND – IS THIS THE TIME TO EVALUATE?
By Richard Samarasinghe, Head of Business Development at Harrison The world moves rapidly and the past 18 months demonstrates this mor..
Business
5 email marketing trends that work while remote working
By Maria Dahlqvist Canton, Head of Global Marketing, Exclaimer In 2020, it was estimated that 306 billion emails were sent and ..
Technology
8 surprising ways your email signature can boost business marketing efforts
By Maria Dahlqvist Canton, Head of Global Marketing, Exclaimer It’s estimated an individual employee sends roughly 40 emails a day, ..
Business
Global shares fall on pandemic fears ahead of jobs report
By Carolyn Cohn and Elizabeth Dilts Marshall NEW YORK (Reuters) – Global shares retreated from recent highs on Wednesday, as Asi..
Finance
Sterling gains vs euro after ‘sausage war’ ceasefire
By Elizabeth Howcroft LONDON (Reuters) -The British pound edged higher against the euro on Wednesday after the European Union agreed t..
Finance
Bounce Back Loans: what to do if you can’t repay?
John Bell is Director of licensed Insolvency Practitioners Clarke Bell It has been a turbulent and challenging time for thousands of b..
Business
Hung Out to Dry: SMEs need further support to stay afloat
By Scott Donnelly, Director of Board at CapitalBox Ever since Boris Johnson announced his roadmap to easing lockdown restrictions earl..
Opinion
The problem with measuring customer loyalty; and how to overcome it
Andrew Wilkins, CEO and Founder, Futr AI Customer loyalty is the holy grail for businesses seeking to grow. There’s a well-used statis..
Business
Three Years Later: GDPR is All Talk and No Action
The General Data Protection Regulation (GDPR) was introduced on May 25th 2018. This legislation focuses on data protection and privacy..
News
Why corporates must beware of using cryptocurrency
Kate Gee is a Senior Associate at Signature Litigation. Digital finance has been developing at speed over the last ten years, but legi..
Business
Global shares edge lower on new COVID-19 outbreaks in Asia
By Elizabeth Dilts Marshall NEW YORK (Reuters) – Global shares edged lower on Tuesday, as new coronavirus outbreaks in Asia vied..
Finance
U.S. dollar climbs as new virus outbreaks threaten global outlook
By Gertrude Chavez-Dreyfuss and Saikat Chatterjee NEW YORK/LONDON (Reuters) – The U.S. dollar rose on Tuesday to a one-week peak..
Finance
The Small Business’s Guide to Getting Started in Digital Advertising
By Lisen Zethraeus, CMO at DanAds It’s an exciting time for a small business when it looks to launch its first ad campaign. But the wo..
Business
How to grow your brand with influencer marketing
By Gordon Glenister, author of Influencer Marketing Strategy and host of the Influence podcast Influencer marketing is one of the darl..
Headlines
Canto adds 3 new members to its executive leadership team to support major growth initiatives
Canto, a leading provider of digital asset management (DAM) software, has announced that it has added three new executives to its lead..
News
Inskin Media hires Anna Forbes as Chief Operating Officer as it furthers its mission to maximise impact in digital campaigns
The ad technology company is growing fast, having also promoted Holly Morrison to Insight Manager to support the researc..
Business
Clients + Marketing = The Perfect Marriage
In a world where everyone’s an expert, cancel culture has serious implications, and fake news is easy to come by, it’s hard to trust t..
Business
Agencies need to be organised to project success
With clients increasingly dependent on their agencies, tools that help keep projects under control are vital, suggests Dennis Kayser, ..
Business
DELIVERING EXCEPTIONAL CUSTOMER SERVICE WHATEVER THE WEATHER
DELIVERING EXCEPTIONAL CUSTOMER SERVICE WHATEVER THE WEATHER By Joanna Swash, Group CEO of Moneypenny We’ve weathered the wo..
Business
Is YouTube useful for your business?
By: Jon Mowat, Hurricane Video marketing, it’s a massive area. There’s social media advertising, on-site content, video ..
Business
Three ways to improve digital happiness
By Niki Hall, CMO Contentsquare Online shopping is great. You can find great deals, it’s very convenient — and yo..
Technology
Exclusive-New investor backs BT, says fibre JV may not be needed – source
By Paul Sandle and Kate Holton LONDON (Reuters) -BT’s new billionaire investor is backing the British telecoms group to go it al..
Finance
Australia steps up vaccine push to stem COVID-19 outbreak
By Renju Jose SYDNEY (Reuters) -Australia decided on Monday to make vaccinations mandatory for high-risk aged-care workers and employe..
News