Has Big Data Failed CPG Brands? Why Single Source Data is the Key to Uncovering the Journey to Purchase
By: Ronny Golan, CEO and Founder of ViewersLogic Consumer Packaged Goods (CPG) brands have long faced a challenge in understanding cus..
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Germany, U.S. agree to new COVID curbs as Omicron spreads across globe
By Joseph Nasr and Alessandra Galloni BERLIN/WASHINGTON (Reuters) -Germany decided on Thursday to bar the unvaccinated from all but th..
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SSE and Equinor to proceed with $4 billion Dogger Bank C offshore wind farm
OSLO (Reuters) – British utility SSE and Norwegian energy company Equinor have secured financing to proceed with the constructio..
Business
UK’s Serco flags lower 2022 earnings as COVID-19 services wind down
(Reuters) -Serco Group Plc warned of lower revenue and profit in 2022 on Thursday, as the British outsourcer that supports the COVID-1..
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Rothermeres up offer to take Daily Mail publisher private
LONDON (Reuters) -The controlling shareholders of the Daily Mail publisher, the Rothermere family, increased the cash component of its..
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UK issues call to arms for Omicron booster drive
By Paul Sandle LONDON (Reuters) -Prime Minister Boris Johnson issued a “call to get jabs in arms” on Wednesday as Britain ..
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Omicron, found in Europe 11 days ago, jolts markets on vaccine fears
By Ludwig Burger and Emma Thomasson FRANKFURT/BERLIN (Reuters) – Financial markets fell sharply on Tuesday after the head of..
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Adverty partners with Livewire to continue growth of in-game advertising across Asia Pacific
Adverty today announces a new partnership with global gaming marketing & gametech company Livewire, as it continues it..
Business
Adnami to receive six-figure sum of investment from Danish government in recognition of its pioneering technology and strategy
Innobooster – a programme offered by the Innovation Fund Denmark – is designed to support innovative development projects ..
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White Bullet appoints Stuart Dickinson as Director of Advertising Operations and Client Success
Following a raft of integrations with major programmatic advertising platforms, White Bullet brings in vetera..
Business
Initials create ‘Dare to DUG’ for potato milk brand
London, 22nd November 2021: Creative agency Initials today announces a new positioning and creative identity for potato milk brand DUG..
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How D2C brands can achieve customer loyalty and satisfaction online
By Justin Biddle, UK Lead at Shopware Let’s face it, if they could, all brands would want their customers to see them as the only viab..
Business
Firehaus scoops Company Shop, UKRI and Tickitto accounts in trio of wins
Brand specialists help organisations gear up for significant growth BRISTOL 22 NOVEMBER 2021: Firehaus, a brand consultancy, has sco..
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From Seed to Unicorn Part 2–Visual and Verbal identity
By: Rob Williams is a Senior Strategist at Design by Structure. In our first article of the series, we explored how a newly created te..
Business
APSCo’s Ann Swain Recognised in SIA List of Top Recruitment Professionals
Ann Swain, Founder and Global CEO of the Association of Professional Staffing Companies (APSCo), has once again been recognised as one..
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Thinking globally, acting locally: How merchants can optimise eCommerce sales this holiday season
By: Nikhita Hyett, Managing Director, Europe, BlueSnap This Black Friday, it is expected that 51% of consumers, in over 40..
Business
Melanie Forbes returns to SIA’s Global Power 150 list as MD of APSCo Outsource
Melanie Forbes, Managing Director of APSCo OutSource, has once again been recognised as one of the most influential females in recruit..
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Why we need to broaden the opportunity for young creatives
By Randel Bryan, Executive Director and Deputy CEO at Manchester International Festival The creative sector has a problem, and it’s a..
Business
Putting consumers in the driving seat is the secret to customer satisfaction
By Rob Nash, Founder & Managing Director, 4 Roads Why customer satisfaction counts There can be no doubt that the goal..
Business
Bristol experiences significant surge in hiring activity as vacancies continue to rise
Firms in Bristol have published over 100,000 new jobs in 2021, more than twice the total recorded in 2020. That’s according to new res..
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IT jobs spikes, but applicants vanish as skills shortage grips the sector
The UK’s tech skills gap is continuing to grow, with the number of candidates in IT dropping. That’s according to the latest real-time..
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Happy Finish Announces Marks & Spencer Partnership
London, 22nd November 2021: Leading creative technology and content production studio Happy Finish today announces it has signed a new..
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Elmer’s selects Digital Natives to make a splash amongst digital audiences
Iconic American arts and crafts brand Elmer’s selects Digital Natives to launch an exciting new range of products across digital..
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Experts warn that many SMEs have a ‘false sense of security’ as gaps in risk management remain
New research reveals firms identify COVID-19 or a new pandemic as top critical external risk The majority of small and medium sized ..
Business
Twitter CEO Jack Dorsey to step down – source
By Greg Roumeliotis (Reuters) -Twitter Inc Chief Executive Officer Jack Dorsey will step down from his role and a successor has been l..
Headlines
impact.com appoints a raft of new Business Development Representatives as the technology company’s client roster grows by more than 50%
The appointments come following a strategic growth investment of $150million as more brands wake up to the power of partnerships Londo..
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Contextually targeted Ads drive 3.3x higher attention, proved by Lumen and Seedtag new research
“The Power of Contextual in the Attention Economy” research gives evidence that Seedtag ads drive 3.3x more attenti..
Business
Trade body lobbying successes unveiled
The Association of Professional Staffing Companies (APSCo) has reflected on the public policy wins of the last year that it has driven..
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HULT Private Capital Welcomes UK Infrastructure Bank Plans
HULT Private Capital Welcomes UK Infrastructure Bank Plans The UK government unveiled plans for its national infrastructure bank earli..
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Having popcorn makes you enjoy the film less, new research reveals
The presence of food during an enjoyable activity makes you enjoy it less according to new research from Rotterdam School of Managemen..
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NCSC’s “Decrypting Diversity” report: the UK Cyber Security Council responds
The Council is cited in two of the report’s six recommendations: “Publicise the success stories” and “Map out the skills and roles” N..
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Being promoted may actually cause you to experience ‘managerial blues’
For some, being promoted can actually lead to ‘managerial blues’, finds new research from NEOMA Business School. The research was con..
Business
Interact marks 10 years with the creation of 100 UK contact centre jobs
Interact is a leading CX (customer experience) outsourcing specialist, which partners with many of the world’s leading brands to deliv..
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Professionals are not seeking an optimal work-life balance but an optimal busyness
Professionals are not striving to create a balanced work-life, instead they are addicted to busyness, finds new research by emlyon bus..
Business
Trade body welcomes appointment of new Director of Labour Market Enforcement
The Association of Professional Staffing Companies (APSCo) has welcomed the news that Margaret Beels OBE has been appointed as the Dir..
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German Supermarket Chain EDEKA uses Solace Technology to Stream Master Data Across their Stores and Supply Chain
Event-driven architecture will enable EDEKA to distribute product information across their supply chain and 6,000+ stores in real-time..
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APSCo OutSource Client Community launches
New community brings high-profile end-clients into the outsourcing mix APSCo OutSource, the trade body for Recruitment Process Outsour..
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