Home News New thortful Father’s Day campaign shows how to gain Dad’s approval
    Editorial & Advertiser disclosure
Our website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

New thortful Father’s Day campaign shows how to gain Dad’s approval

by uma
0 comment

 

LONDON, 13th June 2022:  UK leading online greeting card marketplace thortful have launched their latest ‘really really really thortful’ campaign, this time, for Father’s Day. 

The campaign, created and produced by independent creative agency isobel, shows people how to win their Dad’s approval, by giving them a thortful card.

The campaign includes ‘Dad’s Approval’ film content, for VOD, social and digital channels, as well as a consumer confessions content series, featuring comedian Mike Shepard, which will be activated through TikTok.

The work was written by isobel’s Tom Dyson and Lance Boreham, produced through isobel Productions, and directed by Rob Fletcher and Chan Spencer. 

Sarah Pearce, Customer and Brand Director at thortful, states:  “thortful are a different and more creative kind of card company than the rest of the category.  And whilst the category often does the obvious, we like to do what’s real and human, to stand out from the crowd.  Just like our cards do.  This year we’ve established a new brand strategy and positioning, and our Father’s Day campaign helps us build on this further, in a playful, insightful, and entertaining way.”

Rob Fletcher, Executive Creative Director at isobel says:  “All of our work for thortful has been based on simple human truths, and that’s exactly what we’ve done for Father’s Day.  Deep down, we all seek our Dad’s approval, and we wanted to dramatise this in a simple and funny way, that is tailor made for social and digital channels”.

thortful are an online marketplace, offering thousands of unique cards created by small independent designers, as well as heartfelt gifts.  The company was founded and is owned by entrepreneur Andy Pearce, who previously founded PowWowNow. 

 

You may also like