Home Business New brand experience studio CAYA focusing on modern culture launches in Amsterdam
    Editorial & Advertiser disclosure
Our website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

New brand experience studio CAYA focusing on modern culture launches in Amsterdam

by uma
0 comment


Avantgarde group announces the launch of new brand experience studio focusing on global creative and strategic brand experiences, built around modern culture and storytelling.

Monday 27th June, 2022: Global brand experience expert Avantgarde Group today announces the launch of a new Amsterdam-based studio, CAYA (COME AS YOU ARE), focusing on global creative and strategic brand experiences, built around modern culture and storytelling.

As a cultural, strategic, and creative specialist, CAYA is perfectly positioned to complement Avantgarde’s existing agency offerings, to the benefit of both new and existing clients. Based on decades of experience in supporting brands that seek to elevate their cultural relevance, it was decided to launch CAYA in Amsterdam, a multi-cultural city that attracts minds from all over the world.

Coming fresh off a six-year stint at Avantgarde, the agency will be led by Co-Founder and Executive Creative Director Alexis Mardapittas. He will be supported by Co-Founder and Avantgarde London MD, Stuart Bradbury, alongside two key recruits – Laurianne Spaargaren-Ruhe, Global Growth & Partnerships Director, and Lotte van Uum, Design Director. The team will focus on supporting global marketing teams that are ready to make a change.

CAYA’s mission is to act as the leading creative studio for brands seeking to devise culturally relevant and immersive experiences based on in-depth strategic insights. The agency will focus on bringing culturally forward and inclusive stories to life by connecting with Gen Y and Gen Z on their terms.

Using Avantgarde’s extensive experience in transforming brands that aim to drive change, CAYA will craft stories that authentically engage with consumers. The agency refers to these inspiring environments as “Magnetic Spaces”, experiences that attract and stick with people.

Executive Creative Director Alexis Mardapittas says: “Brands that live in the now are curious, they are always exploring their own space inside modern culture. We engage with that space to create drama and invite people into experiences that will become part of their own storytelling. After all, who talks about any ads they saw in life? Advertising people. Who speaks about the experiences they lived? Everyone. Our vision is to tell stories through immersive experiences that add value to culture instead of appropriating it, and that’s one of the reasons we set up shop in Amsterdam, one of the most culturally diverse cities in Europe.”


You may also like