The digital marketing group partners with the leading British retailer to upgrade its digital marketing capabilities
LONDON, UK – 21st July 2021: Leading digital marketing group, Incubeta today announces the expansion of its UK partnership with Marks and Spencer (M&S) to deliver its programmatic display and paid social channels. The account will be handled by Incubeta following a review of buying efficiencies to integrate all channels with one partner.
Incubeta will be tasked with continuing the digital acceleration of the retailer post-Covid-19 by aligning media execution, data, and creative to deliver customer centric media experiences that add value to the customer journey.
This partnership builds on the digital marketing group’s existing relationship with M&S. In July 2019 Incubeta took charge of paid search across M&S Clothing, Home and Food in the UK, and just four months later was appointed to deliver social and display advertising across 34 international markets.
Olivia O’Neill, Senior Paid Media Manager, Marks & Spencer, comments “Since winning the Search and International media accounts NMPI have done a fantastic job and are held in high regards internally. Therefore we’re looking forwards to see the added value and efficiencies they can bring by consolidating to one agency across teams and markets for these channels to help us deliver our transformation goals of turbocharging our performance across M&S.com ”
Sally Laycock, CEO Incubeta UK, adds: “We’re delighted to be expanding our partnership with M&S and extending our services to drive the digital strategy of such a recognisable retail brand. Over the years we have built a relationship based on trust and reciprocity that has seen Incubeta successfully grow M&S’ online presence.
“M&S’ plans to bolster the digital experience of its customers represents and matches our ethos to help businesses accelerate their growth, making this the perfect fit. We will continue to drive the digital transformation of M&S by embracing emerging customer trends to inform strategy. We’re excited to continue building on our joint venture for years to come by continuing to deliver successful and effective campaigns.
Wanda Rich has been the Editor-in-Chief of Global Banking & Finance Review since 2011, playing a pivotal role in shaping the publication’s content and direction. Under her leadership, the magazine has expanded its global reach and established itself as a trusted source of information and analysis across various financial sectors. She is known for conducting exclusive interviews with industry leaders and oversees the Global Banking & Finance Awards, which recognize innovation and leadership in finance. In addition to Global Banking & Finance Review, Wanda also serves as editor for numerous other platforms, including Asset Digest, Biz Dispatch, Blockchain Tribune, Business Express, Brands Journal, Companies Digest, Economy Standard, Entrepreneur Tribune, Finance Digest, Fintech Herald, Global Islamic Finance Magazine, International Releases, Online World News, Luxury Adviser, Palmbay Herald, Startup Observer, Technology Dispatch, Trading Herald, and Wealth Tribune.