Home News IMPERO AND GEORGE TEAM UP TO LAUNCH ‘GREAT VALUE BACK TO SCHOOLWEAR PARENTS CAN BE PROUD OF’ CAMPAIGN 
    Editorial & Advertiser disclosure
Our website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

IMPERO AND GEORGE TEAM UP TO LAUNCH ‘GREAT VALUE BACK TO SCHOOLWEAR PARENTS CAN BE PROUD OF’ CAMPAIGN 

by uma
0 comment

 

London, 25.07.22

Creative agency Impero today announces the launch of George at Asdas next Back-to-School campaign Uniform for the People’ to promote the supermarkets great quality yet affordable schoolwear.

The campaign aims to show that George at ASDA has parents’ backs, with a range of uniforms designed to deliver great value and durability for kids returning to school at the end of Summer during the growing cost-of-living crisis.

Building on the strength and hype of the previous Arrive like you mean it’’ campaign, Uniform for the People brings the squad from last year back with a new track, a new affordability message and a whole lot more swagger. Last years stars (plus a few new ones) deliver an epic new grime track which they perform in a mini festival in their school playground delivering catchy lyrics with important messages such as Only spend what you should, you can still look good, schools for everyone – Id go all day if I could.

This year, parents have a cameo too, when a pupil uses a money gun” to shoot savings straight into their wallets as they keenly wait at the school gates.

The 30 second ad also encourages sustainability as well as cost-saving and durability, with a scene where one of the young rappers delivers second hand uniforms from her stall to a queue of enthusiastic kids. The film concludes with a group of kids with placards chanting Uniform for the people, uniform for me.

Uniform for the People is a disruptive omni-channel campaign for George that shows you can have both affordability and quality when it comes to school uniforms.

Claudia Solano, Head of Creative for George at Asda comments: As the cost of living crisis continues, families across the UK are dealt another blow when it comes to the cost of sending their child back to school, and we know our customers are re-evaluating their spend in the lead up to September. Dressing kids for school is a moment that should be filled with a lot of pride for parents. They want their kids to have the best of the best. Our lower price, great quality and reusable uniforms means we can get more parents and kids ready for school than any of our competitors. 

Alastair Mills, Executive Creative Director of Impero adds The tension to be mindful of this year is that no matter how much our target audience wants to kit their kids out from head to toe, theyre under increased financial pressure. We needed to show that were on parents’ side by removing the stigma of shopping in a price-conscious way and showing that you can do that and still get quality schoolwear to be proud of.

The George at ASDA back to school campaign launches from Saturday 23rd July in UK, through to end of August across the following channels:

  • Linear Audio
  • Digital Audio
  • TV (30” + 10”)
  • VOD
  • Digital Video – YouTube

You may also like