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How To Do Well In Your Facebook Ads Manager Campaigns?

by wrich
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Facebook Ads Manager is an amazing tool which enables you to setup, monitor and even report on all your Facebook Ads promotions. It may seem a little intimidating at first, but once you understand what you are doing, it is actually one of the simplest internet marketing tools to utilize when you understand what you’re doing. In this article, I will share with you a simple way how you can set up, test and report your promotions with Facebook. By understanding how to do this, you’ll be able to maximize the potentials of the moneymaking method you’re going to be using. Read on to find out more.

Facebook Ads Manager allows you to categorize your ads across different types of demographics. Thus, you can easily determine the best type of audience to advertise to by assessing their likes, dislikes, age range, gender and many more. Once you’ve established the demographics, you can further analyze your audience by analyzing their location, connection type, mobile devices, connection speed and many more. Knowing the best type of audience to target will help you generate the best ad campaign which in turn will bring you a huge ROI.

Once you’ve categorized your audience, you have to go through the entire ad account setup. You will need to sign in to the ad management panel and create an account for your business or website. There are a number of Facebook Ad Manager tools you can use to make things easier. Some of the most popular ones include:

Ads manager gives you several features that are very helpful. Among them are: you get to create two separate campaigns for each product/service you are marketing, you can create unlimited types of ads, split test landing pages and track your campaigns. Apart, from the features, Facebook left-hand navigation also provides great help with managing ad campaigns. All you have to do is to open the page, click on ‘Create Campaign’ and then ‘Transfer Ads’. The Facebook ads manager also allows the ad publisher to enter text directly into the campaigns that will help him manage his text ads better.

Facebook Ads offers several features that can help you drive sales. One of these is the Facebook Live Advertising. With this, you get to interact with your target audience in real time. Through this feature, they can share your messages with their friends, thus exposing your brand awareness to the right market. You can use images and video for your Facebook ads manager as well.

Facebook Ads offers flexible campaign management options that you can change according to your business goals. Once your campaign is up and running, you can easily track your performance with respect to your budget. To do this, you need to login to the ‘ads’ page and then click on the’Budgets’ option. This will bring up a new page with your advertising details. From here, you can monitor the effectiveness of your ads, their reach and cost per thousand impressions, among others. You can easily tweak your campaign settings to achieve your goals in the best way possible.

In addition, Facebook Ads Manager offers several other interesting features to help you effectively manage your ads campaign. One of these is the ‘slideshow ads’ option. If you are looking for a way to create a professional look for your advertisements, you can opt for the ‘slideshow ads’ option here. You will be able to create one or more videos ads that will serve as a part of your advertisement. You will be asked to set the duration of your video ad and the type of content you want to include in it so that it will serve as an effective marketing tool for your brand.

Last but not least, Facebook Ads Manager helps you manage your Facebook PPC campaigns too. You can use this application to check on your return of investment (ROI) on your Facebook campaigns as well as your other PPC campaigns conducted via other social media sites. You can set up and track several individual campaigns here, which can prove to be very useful to help you monitor your campaigns as a whole. It also allows you to view the performance of different ad groups, their relative performance and rankings over time. With this, you can make the necessary adjustments needed to improve your Facebook ads manager and your PPC campaign. This is how you can be sure that you are doing well in your online marketing ventures.

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