Vegan cheese brand appoints Organic to support on Christmas and Veganuary paid campaigns
The agency has been tasked with raising awareness of the plant-based cheese brand as well as increasing sales over the festive period and Veganuary. Organic will achieve this by creating a direct to digital consumer sales funnel, elevating the award-winning cheese to a market-leading online presence. Intelligent use of digital and search channels will also help to efficiently reach the target audience at their most likely point of purchase.
At the busiest time of year for FMCG brands – the festive period – Honestly Tasty wants to debunk stereotypes about vegan cheese being ‘free from’ substitutes, and instead focus on the ingredients and how good it tastes. Organic will help instil this messaging by running a range of rich media assets that highlights the brand’s core values, energy and quality.
Lloyd Bowles, Strategic Account Director at Organic says: “Working with an already exciting and disruptive brand in a fast-growing vertical has been a real joy. Their ethos has been matched by an ambitious and highly strategic digital campaign. We aim to increase Honestly Tasty’s digital share of the market by using a non-linear approach to engage & educate the market, in turn driving sales.”
Jamie Malcolm, Brand Advisor & Investor at Honestly Tasty adds: “I have known and worked with the folks at Organic for years with multiple clients and knew they would be a great fit for Honestly Tasty and once again have come up trumps. Creative, disruptive, performance driven, and a can-do approach is what we needed and we are already seeing great results.”