London, 22nd November 2021: Leading creative technology and content production studio Happy Finish today announces it has signed a new 2-year strategic partnership with iconic British retailer, Marks & Spencer.  

The tie-up will see Happy Finish establish and implement a new roadmap for rich customer experiences and content creation for M&S Home (which has been identified as a business opportunity for M&S).  

 The Happy Finish studio team will be charged with using a digital approach to solve challenges around displaying hidden innovations for all products, deploying augmented reality for product visualisation and creating scalable imagery across all Furniture & Upholstery areas.  

 The partnership is designed to enable M&S to deliver richer lifestyle content using CGI. The award-winning skills of Happy Finish will be utilised to showcase the products in a realistic form and to continuously evolve and reflect growing customer expectations right across the customer omni-channel journey.  

 Mirko Scolari, CEO at Happy Finish says: “This partnership is the perfect opportunity for Happy Finish to utilise our core competencies in digital asset creation and immersive experiences to maximum effect. It’s brilliant to be working with such an iconic, forward-thinking business to deliver cutting-edge immersive experiences as part of the evolution of retail.”  

Stuart Stiles, Head of Digital Content, M&S.com adds: “Improving the online customer experience is a crucial part of reshaping M&S. We’re excited to be partnering with Happy Finish to push the boundaries of immersive experiences and to really show off the style, value and quality of our products across all digital channels. Working with Happy Finish allows us to be at the forefront in adopting creative technologies which merge the physical with digital as we focus on maximizing our omnichannel advantage.”