Composable Commerce: The Future Of E-Commerce
Finance professionals know that buying in bulk isn’t always the best deal. It’s fine when you need large quantities of something specific, but wasteful when you only need a small amount. It’s even worse when you need a variety of items and you’re stuck with a large number of the same product. For a long time, this was the dilemma facing companies trying to build their e-commerce platforms. Software providers offered a limited range of solutions that were designed and built to be one-size-fits-all. That meant being forced to accept functions that weren’t the ideal fit in some areas in order to get others that were. The process involved a lot of compromise and disappointment.
Today, however, there’s a new approach that gives companies the flexibility and scalability they’ve been lacking for so long. Composable commerce relies on separate software modules that integrate through APIs to create a plug-and-play type of solution. Companies can choose one provider for a payment app, another for a fulfillment app and be confident that they will work together despite the fact they don’t come from the same source. This means they can pick and choose the functions that are the best fit for what they need and the type of experience they want to provide their customers. These modules are built for the cloud, meaning they can live outside a company’s infrastructure independently, and the fact that they are tech-agnostic means they can interact with each other no matter what.
The advantages this philosophy provides are numerous. By enabling companies to create the exact type of shopping experience they want, they can build long-lasting relationships with their customers and differentiate themselves in the marketplace. They can scale their platforms to meet market conditions and adapt to changing demand without a lot of effort. To learn more about what composable commerce entails and how it can change your business, take a look at the accompanying resource.
Infographic created by commercetools
