Looking for ways to establish your brand’s identity? In this post, Andrew Dark, Director and Co-Owner of the custom clothing retailer Custom Planet, shares his tips for bringing your business to life online.
It can seem almost impossible to have a thriving business without an online presence. This is hardly surprising, since 59.5% of the global population have been active on the web since January 2021 (Statista). But with such a big audience, establishing your business online can feel daunting.
Fortunately, bringing your brand to life is probably easier than you think. Use the following tips to engage customers and help your business stand out from the crowd.
Become a social media star
Social media is one of the best resources available to many businesses. It’s easy to use, completely free, and there are billions of users just the click of a button away —there are currently 53 million active social media users in the UK alone (Statista). To get ahead of the competition and reach more customers, using social media well is a must.
If you want to make your social media accounts thrive, set your business some goals from the outset. For example, you could aim to have more followers than your competition, or simply to get more engagement on your posts.
Take some time to learn the algorithms of each social media site you use in order to get the maximum exposure and engagement. You should also use social media to connect with customers directly, as this is a great way to build a loyal customer-base. Reply to comments regularly, encourage conversations, and get to know your customers in order to build a strong relationship.
Make your values known
Having brand values is important for any business. Not only do they give you and your team a purpose, but they allow your customers to understand more about the company. Plus, making your values known is a great way to get more loyal customers, as 64% of consumers have a preferred brand based on shared values (Harvard Business Review).
There are a number of ways to share your values, ranging from smaller acts such as mentioning them in social media posts, to larger ones like incorporating them in your tag line or logo. As well as sharing your values with customers, you should take action to show that you’re seriously devoted to them. Donate to and work with charities that have causes which align with your values, and encourage your customers to do the same to develop a sense of community.
Show your personality
Bring your brand to life online by giving it the human touch. Establishing a brand personality will distinguish your business from the competition, and allow customers to learn more about the people behind the brand.
There are many types of brand personality to choose from. You could go down the humour route and tickle your customers’ funny bones, like Innocent Drinks (mention). Or, if you want to establish your personality using your brands’ values, you could use social activism and create a positive reputation, like Ben and Jerry’s (Bigeyeagency). Whatever you choose, just make sure it’s true to your brand.
Authenticity is more important to consumers than ever before, with 86% citing it as a deciding factor of whether they’ll support a brand or not (Stackla). As well as creating a brand personality that feels completely natural and not forced, use social media to give customers a glimpse of what goes on behind the scenes. This will humanise your business, and show customers the people behind the brand.
Host giveaways and competitions
Everybody loves a freebie, so get your potential customers engaged by hosting giveaways and competitions. This is a great way to both boost your social media engagement and give a few lucky consumers a taste of what your business has to offer. Plus, if you partner up with an influencer who is interested in your product, your brand will be exposed to a completely new audience.
There are so many different types of prizes to giveaway, so choose what your customers would appreciate most. This could be one of your best-selling products, or simply a gift card. Put your logo on anything from backpacks to beanies and add some of this merchandise to your giveaway too. This is a great way to both reward your customers and get your brand name out there.