Marianne Wiil Stoker, VP of Marketing at Quickchannel
The pandemic initiated a new roadmap for businesses, changing everything we knew about working and forcing us into modern hybrid working modules. Streaming platforms became the new norm and allowed companies to continue hitting their objectives as they rapidly settled into new daily business operations. The need to utilise these platforms is still present, making it easier to increase workflow efficacy and productivity by interacting and collaborating with a team without needing to be face to face.
Allowing businesses to construct more reliable and relevant content for their organisations online has never been easier. These online platforms create a unique experience that offer instant analytics that can increase engagement by allowing users to provide feedback.
As companies continue to embrace hybrid working, it is still vital to augment productivity above all else. The use of an efficient online platform can achieve that.
The significance of engaging in real-time and on-demand
CEOs are the most effective driving force behind a culture of engagement. Virtual communication creates a way to speak directly to employees in a more personal and accessible way without the need to travel to the same location. Offering real-time engagement simulates human interaction and connection while enhancing productivity, with taking part in real-time and on-demand services such as webinars becoming even more popular.
Webinars are designed to expand a brand’s reach without restrictions. This is usually done by providing insight into a topic or product that audiences are less aware of and addressing their questions and doubts in a way that leaves a lasting impression. This is achieved through a combination of presentation, social skill, length, delivery, and engagement.
With many resources now online and events benefiting from both online and physical attendance, streams are at their most effective when they are around 60 minutes long. With videos, one of the most powerful and convenient ways to connect with people worldwide, committing to a specified length not only helps engage those with short attention spans but also avoids people leaving mid-session.
Engaging the workforce
Turning existing content into bitesize videos is a popular strategy for keeping those with short attention spans enthralled. To break up long screen time, longer content can be broken down into a more digestible format, with the longer form content being teased where applicable.
However, although grabbing attention can be achieved through short videos, not all users will be looking for quick-fire content all the time. So to keep up with trends, pragmatic organisations will need to adapt content into a longer-form webinar or session when applicable to enhance user engagement.
Producing quality content is not a one-size-fits-all solution, and not all forms of streaming and video will be right for every brand. With a detailed digital strategy in place, professionals can look to take advantage of gaining engagement in a hybrid workforce and how to leverage it in order to create long term relationships. By helping staff stay connected and removing the silos, decision-makers can meet the demands of both the current and next generation of employees who will no doubt be seeking a hybrid workplace.
Maximising workplace efficiency
55% of employees with a flexible work option are high performers, compared to just 36% of onsite 9-to-5 employees, according to a Gartner report. However, hybrid workers can still face obstacles that derail their productivity. To seize the opportunity of a hybrid workforce, organisations need to design a model that addresses three challenges: digital distractions, virtual work overload and an always-on mindset.
Employers need to focus on creating a more human-centric work ecosystem. The office-centric work module cannot simply be virtualised, the features need to be redesigned to fit into our hybrid future – one that offers opportunities for improved productivity and performance, as well as employee well-being. By providing flexible work experiences, enabling collaborations and keeping workers more engaged and motivated, webinars can become a crucial part of any business strategy.
The secret to employee engagement and motivation is constant and valuable internal communication. Essential internal communication tools include recognition for employees, over-communicating to avoid feelings of isolation and holding virtual interactive masterclasses and meetings regularly. Once businesses start employing strategies to increase employee engagement, hybrid workers will no longer be a disconnected entity, but part of a motivated and united team.