Opinion

5 ways to up your lighting game

5 ways to up your lighting game

By Rob Lessmann founder of concept interior design studio, Design’d Living. When it ..

Top 5 most estimated expensive halftime performances

Top 5 most estimated expensive halftime performances

NoDepositDaddy.com  Year Artist (s) $ Reported production cost Performa..

Are you a sugar addict?

Are you a sugar addict?

You can’t get enough sugar however hard you try to cut it out? You feel guilty that ..

Monetizing your Bliss

Monetizing your Bliss

By: Eric Lochtefeld As a successful entrepreneur for twenty-five years, I often get ..

Apparel 2.0 – Clothes that Know the Truth

Apparel 2.0 – Clothes that Know the Truth

Cyrus Gilbert-Rolfe, Managing Director, EMEA & Oceania, EVRYTHNG According to th..

Harnessing the power of super-deduction for business growth

Harnessing the power of super-deduction for business growth

It has been a number of months since chancellor of the exchequer, Rishi Sunak, stood..

Hung Out to Dry: SMEs need further support to stay afloat

Hung Out to Dry: SMEs need further support to stay afloat

By Scott Donnelly, Director of Board at CapitalBox Ever since Boris Johnson announce..

Key insights to help businesses understand the role of GDPR within relationship marketing

Key insights to help businesses understand the role of GDPR within relationship marketing

By: Howard Freeman, MD, Fortis DPC There is no doubt that GDPR has had a great effec..

THE 3 S’s OF BRAND GROWTH THROUGH INFLUENCER MARKETING

THE 3 S’s OF BRAND GROWTH THROUGH INFLUENCER MARKETING

By: Morteza Maleki Having worked in brand strategy for some of the leading brands an..

STRATEGIES FOR MAINTAINING AND IMPROVING COMPANY CULTURE WHEN EMPLOYEES ARE WORKING FROM HOME

STRATEGIES FOR MAINTAINING AND IMPROVING COMPANY CULTURE WHEN EMPLOYEES ARE WORKING FROM HOME

CAT MACDONALD, founder and MD of human resources specialists True HR. On Tuesday Mar..

Stop cybersquatters from exploiting your brand’s success

Stop cybersquatters from exploiting your brand’s success

By Mark Caddle is a partner and trade mark attorney at European intellectual propert..

Getting Value from Your Data: A Guide to Analytics for Housing Associations

Getting Value from Your Data: A Guide to Analytics for Housing Associations

Lisa Donoghue is the Data and Analytics Account Director at Perfect Image Many housi..

Cavai helps Barcelo.com to re-engage North American travellers with Caribbean destinations in the post-Covid era

Cavai helps Barcelo.com to re-engage North American travellers with Caribbean destinations in the post-Covid era

Cavai’s conversational cloud helped the resort and hotel chain re-engag..

The Data Dichotomy and the Vital Importance of Effective Self-Regulation

The Data Dichotomy and the Vital Importance of Effective Self-Regulation

By John Story Vice President, Deputy General Counsel Global GTM, Acoustic The data p..

How property developers raise funds with help of online tools

How property developers raise funds with help of online tools

Property developers and builders require lenders and investors to raise capital. Thi..

Why employee advocacy is a brand’s secret weapon in the new digital workplace

Why employee advocacy is a brand’s secret weapon in the new digital workplace

By Matthieu Silbermann, Chief Product Officer at Powell Software, a comprehensive Di..

In the age of X commerce, there’s never been a better time for brands to tap into the power of tribalism

In the age of X commerce, there’s never been a better time for brands to tap into the power of tribalism

By Rob Nash, Founder, 4 Roads From the off, Silicon Valley tech behemoths have lever..

Revenue sustainability: how to create it and how to keep it

Revenue sustainability: how to create it and how to keep it

By Paresh Patel, consulting services director at Qbase Securing sustainable revenue ..

Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities

Impact Acquires Trackonomics, Boosts Publisher Commerce Content Capabilities

Acquisition accelerates Impact’s market leadership position in publishe..

Covatic appoints industry heavyweight and ex-BBC strategy head as it readies itself for further growth

Covatic appoints industry heavyweight and ex-BBC strategy head as it readies itself for further growth

The Birmingham and London-based start-up has hired ex-BBC veteran Danie..

2021 AML Trend Foresights for 28 Experts from 17 Different Countries 

2021 AML Trend Foresights for 28 Experts from 17 Different Countries 

While left 2020 behind, we see last year was challenging to fight against financial ..

Impact makes strategic hires as it promotes a number of staff, with Alex Springer now Regional VP, EMEA

Impact makes strategic hires as it promotes a number of staff, with Alex Springer now Regional VP, EMEA

Partnership automation company, Impact, has made a number of new hires amid the cont..

Love in Lockdown – how the pandemic has shaped Valentine’s email marketing

Love in Lockdown – how the pandemic has shaped Valentine’s email marketing

Guy Hanson, VP Customer Engagement, ValidityNearly a year into the “new normal” an..

DLMDD to provide young people with experience in the music industry through rich mix “new creatives” partnership

DLMDD to provide young people with experience in the music industry through rich mix “new creatives” partnership

London-based sonic branding agency joins scheme to transform the lives of young peop..

Social Media Strategies for 2021 – how different will they be post-pandemic?

Social Media Strategies for 2021 – how different will they be post-pandemic?

By Tim Hyde, Founder and Director of Social Media Marketing Agency, TWH Media 2020 w..

Making music pay through technology 

Making music pay through technology 

By Richard Cottrell, CEO of Melos Publishing   Advertising legend Sir John Hegarty ..

Why easily consumable content is the best marketing tool for your business

Why easily consumable content is the best marketing tool for your business

It is human nature to want to grow and achieve more, we get a rush when we learn som..

Opinion

Numbers aren’t everything when it comes to social media follower growth

Numbers aren’t everything when it comes to social media follower growth

Ellen Cole, founder of Little Seed Group – www.littleseedgroup.co.uk – explains why follower numbers..

Live shopping: How holiday shopping could be decided this year

Live shopping: How holiday shopping could be decided this year

By Aaron Duckmanton, Global Head of Marketing, Grabyo The 2020 Black Friday shopping..

Social Media Optimization – How To Do It?

Social Media Optimization – How To Do It?

Social media optimization is the effective utilization of various social media netwo..

Crucial Whitepaper Reveals Fate For Rugby in 2021

Crucial Whitepaper Reveals Fate For Rugby in 2021

Ruck.co.uk commissioned study informs clubs on fans willingness for pre-ordered drin..

Six predictions for the partnerships industry in 2021

Six predictions for the partnerships industry in 2021

Daisy-Blue Tinne, Agency Development Director from Impact  Every year, the performan..

Seven Tips For Influencer Acquisition and Retention

Seven Tips For Influencer Acquisition and Retention

By Sanchit Sareen, Manager, Influencer Customer Success team, Impact EMEA Building a..

7 Tips for website success

7 Tips for website success

By Harvey Morton, Digital Expert and Founder of HarveyMorton.Digital . Also founder ..

Blazing a new trail – OS undergoes their most dramatic brand transformation in 229 year history

Blazing a new trail – OS undergoes their most dramatic brand transformation in 229 year history

Ordnance Survey (OS): the map people. Raincoats and Kendal mint cake, Scouts and Ram..

Brand, marketing and advertising campaigns should always mean business 

Brand, marketing and advertising campaigns should always mean business 

By Stephen Izatt, Managing Director of strategic branding and campaign agency Thinkf..

The Beauty of Good People and Good Technology Working in Unison

The Beauty of Good People and Good Technology Working in Unison

The pros and cons of home working has been discussed in great depth over the last fe..