Has Big Data Failed CPG Brands? Why Single Source Data is the Key to Uncovering the Journey to Purchase
By: Ronny Golan, CEO and Founder of ViewersLogic Consumer Packaged Goods (CPG) brands have long faced a challenge in understanding cus..
Business
Business
SSE and Equinor to proceed with $4 billion Dogger Bank C offshore wind farm
OSLO (Reuters) – British utility SSE and Norwegian energy company Equinor have secured financing to proceed with the constructio..
Business
Adverty partners with Livewire to continue growth of in-game advertising across Asia Pacific
Adverty today announces a new partnership with global gaming marketing & gametech company Livewire, as it continues it..
Business
White Bullet appoints Stuart Dickinson as Director of Advertising Operations and Client Success
Following a raft of integrations with major programmatic advertising platforms, White Bullet brings in vetera..
Business
How D2C brands can achieve customer loyalty and satisfaction online
By Justin Biddle, UK Lead at Shopware Let’s face it, if they could, all brands would want their customers to see them as the only viab..
Business
From Seed to Unicorn Part 2–Visual and Verbal identity
By: Rob Williams is a Senior Strategist at Design by Structure. In our first article of the series, we explored how a newly created te..
Business
Thinking globally, acting locally: How merchants can optimise eCommerce sales this holiday season
By: Nikhita Hyett, Managing Director, Europe, BlueSnap This Black Friday, it is expected that 51% of consumers, in over 40..
Business
Why we need to broaden the opportunity for young creatives
By Randel Bryan, Executive Director and Deputy CEO at Manchester International Festival The creative sector has a problem, and it’s a..
Business
Putting consumers in the driving seat is the secret to customer satisfaction
By Rob Nash, Founder & Managing Director, 4 Roads Why customer satisfaction counts There can be no doubt that the goal..
Business
Experts warn that many SMEs have a ‘false sense of security’ as gaps in risk management remain
New research reveals firms identify COVID-19 or a new pandemic as top critical external risk The majority of small and medium sized ..
Business
Contextually targeted Ads drive 3.3x higher attention, proved by Lumen and Seedtag new research
“The Power of Contextual in the Attention Economy” research gives evidence that Seedtag ads drive 3.3x more attenti..
Business
Being promoted may actually cause you to experience ‘managerial blues’
For some, being promoted can actually lead to ‘managerial blues’, finds new research from NEOMA Business School. The research was con..
Business
Professionals are not seeking an optimal work-life balance but an optimal busyness
Professionals are not striving to create a balanced work-life, instead they are addicted to busyness, finds new research by emlyon bus..
Business
Black Friday 2021: How Technology Can Boost Brand Favorability
It goes without saying that the past 18 months have served as a transformational tunnel of consumer behavior. Within the past year, th..
Business
Analysis-Visa’s Amazon spat shows power is shifting to retailers in fee battle
By David Henry and Matt Scuffham NEW YORK (Reuters) – Amazon.com Inc’s latest spat with Visa shows big retailers, armed wi..
Business
How deeper human understanding can unlock better customer journeys
By Faye Hawkins, CRO, Unlimited The holy grail for every marketer is to develop a message that resonates with consumers and becomes in..
Business
FUJIFILM Healthcare Europe Deploys ServiceMax To Support Outcome-Based Medical Solutions
ServiceMax driving operational excellence, efficiency and digital monitoring of KPIs London, UK – November 16, 2021 – ServiceMax, Inc...
Business
Landsec: HULT Private Capital explore why the investment in Salford over London?
As Landsec tie up prime E14 sale in time for MediaCity acquisition; HULT Private Capital look at why they have turned their attentions..
Business
Less than 20% of Brits with hearing difficulty seek professional help
Research reveals that the hearing health of Brits is at risk from unsupported hearing loss. Even those with hearing aids admit to not ..
Business
Global AI leader Laiye lands in UK to disrupt The Big Three
One in five Global Fortune 500 companies already prefer Laiye’s intelligent automation over legacy players UiPath, Automation Anywhere..
Business
Latest labour market statistics raise further concerns around skills availability
Responding to the latest labour market data from the Office for National Statistics (ONS), Tania Bowers, Global Public Policy Director..
Business
It’s all in the name: the importance of trade marks
By Mark Caddle, partner and trade mark attorney at European intellectual property firm, Withers & Rogers. Facebook recently announ..
Business
How Black Friday will look different in 2021
Guy Hanson, VP Customer Engagement at Validity There was a time when the festive sales season spanned a five-week period, ..
Business
Avoiding supply chain disruption ahead of Black Friday
By: Damian Conroy, Supply Chain Director, Olsam According to Bloomberg, this holiday season won’t be competing on price – ..
Business
Lipstick Makes a Comeback for Brits as Perfect Corp. Leverages Big Data to Unveil Top Global Makeup Trends as UK emerges from the Pandemic
Perfect Corp.’s new trend report spotlights global consumers’ shift to digital channels for beauty shopping and advice as consumers ar..
Business
Women hold only 45.5% of postgraduate management qualifications in the UK
10 November 2021 Business schools need to improve classroom diversity, finds new report from the Graduate Management Admission Council..
Business
Britain’s Tesco increases dominance with 12-week sales rise – NielsenIQ
LONDON (Reuters) – Tesco, Britain’s largest retailer, was the only one of the country’s big four grocers to grow sal..
Business
Volvo Car considers opening third plant in Europe
BERLIN (Reuters) -Volvo Cars is considering building a third plant in Europe in order to boost its production capacity beyond 1.2 mill..
Business
Trump reaches $375M deal to sell DC hotel – WSJ
WASHINGTON (Reuters) – Former President Donald Trump’s family hotel company has reached a deal to sell the rights to its W..
Business
Oil prices slide amid fears of supply boost, weaker demand
By Naveen Thukral SINGAPORE (Reuters) – Crude oil prices skidded on Monday, under pressure from expectations of higher supplies ..
Business
Data Decision Gap risks holding back economic recovery, global research finds
9 November 2021 Nine in ten global organizations struggle with data despite increased focus during Pandemic LONDON AND NEW YORK, 9 Nov..
Business
SMEs: The Key to Global Sustainability and Climate Change Ambitions
Global efforts to reduce human impacts on the natural environmental must do more to consider the vast ecological footprint that small ..
Business
Women hold only 44.2% of postgraduate management qualifications in France
Business schools need to improve classroom diversity, finds new report from the Graduate Management Admission Council (GMAC). The Glob..
Business
4 contact centre tips forsuccess– post-COVID
By: Neil Titcomb, MD UKI at Odigo. As the UK emerges from COVID-19 and moves towards more flexible, hybrid working models, it is impor..
Business
Siemens CEO watching the share price of Siemens Energy – CEO
ZURICH (Reuters) – Siemens continues to monitor the stock price of Siemens Energy, the power generation business it spun off las..
Business
Generali’s 9-month profit beats expectations, has 1 billion euros left for potential M&A
MILAN (Reuters) -Italy’s top insurer Generali beat market expectations with its nine-month results on Thursday as its life and a..
Business
BloomFest 2021: Raise The Roof returns to the virtual stage with MP Jess Phillips headlining a stellar line up
Bloom’s flagship annual event is back with a day of provocation, upskilling, fun and coming together to overcome the barriers to succe..
Business