New research quantifies the emotional impact of music on advertising
Comprehensive 12 month research project by SoundOut and Goldsmiths, University of London, quantifies subconscious impact of music, mea..
Business
Business
Three ways Deep Learning can maximise a brand’s return on video ad spend
By Łukasz Abgarowicz, VP of Agencies at RTB House In 2022, consumers’ appetite for video content is stronger than ever and demand is ..
Business
HALF OF YOUNG BRITS CLAIM THEY ARE STUCK IN DEAD-END JOBS AND DREAM OF BEING THEIR OWN BOSS ACCORDING TO A NEW STUDY
If you hate your job, you’re not alone as new research has discovered that almost half of young Brits (45 percent) feel trapped in a j..
Business
Why start-ups need an ESG strategy to unlock funding
By Jasiel Martin-Odoom, Senior Investment Associate, Unreasonable Group Ever wondered why some start-ups seem to outperfor..
Business
To rebrand, or not to rebrand, that is the question
By Jovan Buac, Executive Business Director, Landor & Fitch Building a strong brand – one that signals trust am..
Business
Stars align for merger between US and European online wellness giants, Ingenio and adviq
Ingenio, a portfolio company of Alpine Investors, and the owner of North America’s largest online marketplace and media platfor..
Business
Global tech company Hexagon supports industry’s most promising manufacturing start-ups
Seven-strong cohort chosen out of more than 100 applicants for Hexagon’s revolutionary new open innovation platform, Sixth Sen..
Business
New study finds marketers cite customer satisfaction as top priority, but one in two aren’t ready to go beyond regulatory requirements to adopt more ethical marketing practices for their customers.
London, UK 11.05.2022: New research launched today by data-driven digital marketing agency Precis Digital, and leading global r..
Business
ARCHER TURNS TO SALERIO TO ADD RETAIL TRADE PROCESSING
London, 4 May 2022 – corfinancial®, a leading provider of specialist software and services to the financial services sector, announces..
Business
Marketers differ on the metrics that matter for live events, finds new research from Elevate
Research from global staffing partner Elevate explores the gap between current practice and measurement standards available acr..
Business
YFM makes £3.5m investment into developmental governance platform Quality Clouds
Date: 9th May 2022:Quality Clouds, the developmental governance platform for ServiceNow and Salesforce, has secured £3.5m of investmen..
Business
INGENUITY AQUIRES TEVYAN
Tevyan Founder & Former Reprise CEO Karl Loudon Joins Ingenuity Management Team London, 09th May 2022: Ingenuity, the UK’s ..
Business
A successful Marketing Mix Modelling (MMM) strategy for the modern world
By Nisha Purswani, Vice President – Client Solutions (Analytics and Data Science) at The Smart Cube Marketing Mix Modellin..
Business
Eye-tracking study confirms that high impact formats outperform standard display
High impact formats drive up to 72x more attention than standard display, as report confirms the importance of premium formats in driv..
Business
DIGITAL NATIVES BOLSTERS STRATEGIC OFFERING WITH APPOINTMENT OF DANIEL LEE
London, 02.05.22: Digital Natives, the social-first creative agency, today announces the appointment of Daniel Le..
Business
The ‘Great Resignation’ continues to bite as almost 60% of US workers say they have left, or have considered leaving their job in the last 12 months
Business leaders must begin to think like marketers by surprising and delighting employees Most US workers are looking for a b..
Business
Volkswagen sticks to outlook as size offset supply chain woes
By Christoph Steitz and Jan Schwartz FRANKFURT (Reuters) -Volkswagen, Europe’s top carmaker, on Wednesday stuck to its outlook f..
Business
Royal Mail Marketreach and Accenture unveil research that shows 83% of consumers want choice about whether to receive communications by mail or email
Marketreach has conducted its biggest research programme in five years to understand how businesses can make the most of their Custom..
Business
The importance of emotional factors in brand decisions
By Grace Sinclair, Loyalty Strategy Director at Merkle As cancel culture becomes more embedded in society, the foundation ..
Business
THE IMPORTANCE OF PERSONAL BRANDING AND HOW TO BUILD IT FOR CAREER ADVANCEMENT
If you’re thinking that personal branding is only for business leaders or politicians, then this article will make you th..
Business
ALVAREZ & MARSAL CONTINUES STRATEGIC EXPANSION WITH TRIO OF SENIOR HIRES
Rav Hayer and Faisal Ahmad will lead UK Digital Banking and Data Intelligence team, while Ian Foottit joins to head up A&M’..
Business
Retailers turn-up the heat to stay competitive
Price matching practices are becoming more exhaustive as retailers turn-up the heat on one another to stay ahead as the cost of..
Business
Shell tightens restrictions on Russian oil buying
By Ron Bousso and Rowena Edwards (Reuters) -Shell on Wednesday tightened its restrictions on buying Russian oil, saying it would no lo..
Business
Boeing shares plunge on fresh 777X setbacks, array of charges
By Eric M. Johnson and Abhijith Ganapavaram (Reuters) -Boeing Co said on Wednesday it was halting 777X production through 2023 due to ..
Business
Freshworks Launches its First Unified CRM for E-Commerce Companies
The solution unifies conversational messaging, marketing, sales and customer support to address the potential $7 trillion direct to co..
Business
Globality appoints new Chief Marketing Officer to Lead its Brand and Marketing Journey
Highly experienced enterprise software marketeer Pam Kline Smith joins to further enhance capabilities of the world’s first AI-..
Business
Business
Permutive announces Husna Grimes as VP of Global Privacy
Permutive announces Husna Grimes as VP of Global Privacy
Husna Grimes joins the purpose-built audience platform as it looks to lead an industry now underpinned by consumer-privacy concerns LONDON and ..
Business
Happy Finish bolsters commercial team in the US
Portland, 26th April 2022: Leading creative technology and content production studio Happy Finish today announces the appo..
Business
Iveco supply issues to peak this quarter after weighing down Q1
MILAN (Reuters) -Italy’s Iveco Group said on Tuesday supply chain disruptions would peak in the second quarter, after they preve..
Business
GE shares slump as supply chain, inflationary woes threaten profit outlook
By Rajesh Kumar Singh and Abhijith Ganapavaram (Reuters) – General Electric Co on Tuesday said fresh COVID-19-related lockdowns ..
Business
Industry leaders demonstrate how responsible data sharing can unlock value and generate UK savings of up to £563m over five years
London, 25 April, 2022 – Datum Future today announced the results of its Customer Journey Sandbox – an initiative aimed a..
Business
Smart Businesses Combine ESOS and SECR
The Energy Savings Opportunity Scheme (ESOS) and Streamlined Energy and Carbon Reporting Scheme (SECR) have become part of the regulat..
Business
Mayflex Appoints Simon Steer as Director of Sales for Security
April 2022, Mayflex, the distributor of Converged IP Solutions, has appointed Simon Steer in the role of Director of Sales for Securit..
Business
The Power of Customer Advocacy in Video
By Steve Wheen, Founder & CEO, distillery With customers typically going through 70 – 90% of their purchase journey before ..
Business
Rising inflation creates barrier to more sustainable food shopping finds research from quantilope
Money, or lack of with rising inflation, is a barrier to sustainable shopping for more than half of shoppers Price and taste ..
Business
Scibids Taps Nadia Gonzalez to Run Global Marketing and Wider Adoption of Paid Media AI for Brands and Agencies
The adtech and fintech impact pro joins at inflection point as industry seeks new breed of privacy-first automation, scale, and..
Business
Carbon Tanzania awards The Frameworks global brand strategy brief
London, 19th April 2022: Independent design consultancy The Frameworks today announces its appointment by Carbon Tanzania to develop i..
Business