Marketers differ on the metrics that matter for live events, finds new research from Elevate
Research from global staffing partner Elevate explores the gap between curren..
Business
Business
YFM makes £3.5m investment into developmental governance platform Quality Clouds
Date: 9th May 2022:Quality Clouds, the developmental governance platform for Service..
Business
INGENUITY AQUIRES TEVYAN
Tevyan Founder & Former Reprise CEO Karl Loudon Joins Ingenuity Managemen..
Business
A successful Marketing Mix Modelling (MMM) strategy for the modern world
By Nisha Purswani, Vice President – Client Solutions (Analytics and Data..
Business
Eye-tracking study confirms that high impact formats outperform standard display
High impact formats drive up to 72x more attention than standard display, as report ..
Business
DIGITAL NATIVES BOLSTERS STRATEGIC OFFERING WITH APPOINTMENT OF DANIEL LEE
London, 02.05.22: Digital Natives, the social-first creative ag..
Business
The ‘Great Resignation’ continues to bite as almost 60% of US workers say they have left, or have considered leaving their job in the last 12 months
Business leaders must begin to think like marketers by surprising and deligh..
Business
Volkswagen sticks to outlook as size offset supply chain woes
By Christoph Steitz and Jan Schwartz FRANKFURT (Reuters) -Volkswagen, Europe’s..
Business
Royal Mail Marketreach and Accenture unveil research that shows 83% of consumers want choice about whether to receive communications by mail or email
Marketreach has conducted its biggest research programme in five years to understan..
Business
The importance of emotional factors in brand decisions
By Grace Sinclair, Loyalty Strategy Director at Merkle As cancel culture..
Business
THE IMPORTANCE OF PERSONAL BRANDING AND HOW TO BUILD IT FOR CAREER ADVANCEMENT
If you’re thinking that personal branding is only for business leaders ..
Business
ALVAREZ & MARSAL CONTINUES STRATEGIC EXPANSION WITH TRIO OF SENIOR HIRES
Rav Hayer and Faisal Ahmad will lead UK Digital Banking and Data Intelligence..
Business
Retailers turn-up the heat to stay competitive
Price matching practices are becoming more exhaustive as retailers turn-up th..
Business
Shell tightens restrictions on Russian oil buying
By Ron Bousso and Rowena Edwards (Reuters) -Shell on Wednesday tightened its restric..
Business
Boeing shares plunge on fresh 777X setbacks, array of charges
By Eric M. Johnson and Abhijith Ganapavaram (Reuters) -Boeing Co said on Wednesday i..
Business
Freshworks Launches its First Unified CRM for E-Commerce Companies
The solution unifies conversational messaging, marketing, sales and customer support..
Business
Globality appoints new Chief Marketing Officer to Lead its Brand and Marketing Journey
Highly experienced enterprise software marketeer Pam Kline Smith joins to fur..
Business
Business
Permutive announces Husna Grimes as VP of Global Privacy
Permutive announces Husna Grimes as VP of Global Privacy
Husna Grimes joins the purpose-built audience platform as it looks to lead an industry now un..
Business
Happy Finish bolsters commercial team in the US
Portland, 26th April 2022: Leading creative technology and content produ..
Business
Iveco supply issues to peak this quarter after weighing down Q1
MILAN (Reuters) -Italy’s Iveco Group said on Tuesday supply chain disruptions ..
Business
GE shares slump as supply chain, inflationary woes threaten profit outlook
By Rajesh Kumar Singh and Abhijith Ganapavaram (Reuters) – General Electric Co..
Business
Industry leaders demonstrate how responsible data sharing can unlock value and generate UK savings of up to £563m over five years
London, 25 April, 2022 – Datum Future today announced the results of its Cust..
Business
Smart Businesses Combine ESOS and SECR
The Energy Savings Opportunity Scheme (ESOS) and Streamlined Energy and Carbon Repor..
Business
Mayflex Appoints Simon Steer as Director of Sales for Security
April 2022, Mayflex, the distributor of Converged IP Solutions, has appointed Simon ..
Business
The Power of Customer Advocacy in Video
By Steve Wheen, Founder & CEO, distillery With customers typically going ..
Business
Rising inflation creates barrier to more sustainable food shopping finds research from quantilope
Money, or lack of with rising inflation, is a barrier to sustainable shoppin..
Business
Scibids Taps Nadia Gonzalez to Run Global Marketing and Wider Adoption of Paid Media AI for Brands and Agencies
The adtech and fintech impact pro joins at inflection point as industry seeks..
Business
Carbon Tanzania awards The Frameworks global brand strategy brief
London, 19th April 2022: Independent design consultancy The Frameworks today announc..
Business
The Importance of Women Entrepreneurship
For hundreds of years, women have had to battle against the odds when it comes to ha..
Business
In this new age of live streaming, fan networks are the secret to brand success
Live streaming isn’t just having a moment – it’s reshaping marketing as we kno..
Business
4 WAYS TO DIVORCE-PROOF YOUR BUSINESS
If you’re an entrepreneur and you’re married or about to get married, the last thing..
Business
Why Women Supporting Women isn’t Just Nice to Do, It’s Good for Business
By Lynn Power, Co-Founder & CEO of MASAMI & Isle de Nature As the co-founde..
Business
Business
Faltering consumer confidence sees expectations around spending plummet
Faltering consumer confidence sees expectations around spending plummet
LONDON, UK, 12th April 2022 – New research from RAPP and Code (part of Omnicom Precision Marketing G..
Business
Passendo powers up with raft of new board members
The announcement comes as the Copenhagen-based in-email advertising disruptor readie..
Business
GUMGUM PARTNERS WITH THE AD COUNCIL ON SUPPORT FOR UKRAINE
London, UK 12th April, 2022 — GumGum, a contextual-first advertising technolog..
Business
How can brands go from e-commerce to v-commerce?
Fast fashion retailer Boohoo recently announced that it is entering the Metaverse, t..
Business
Can nostalgia blow the cobwebs off dusty brands?
By: Jamie Williams, Managing Partner, isobel takes a trip down memory lane. Our memo..
Business