Don’t cut ad spend, just make sure it’s effective
By: Aidan Mark, global director of performance strategy, CvE (https://controlvexposed.com/) New figures show retail is feeling..
Business
Business
Business
AMBUSH MARKETING: CREATE A BUZZ WITHOUT GETTING STUNG
AMBUSH MARKETING: CREATE A BUZZ WITHOUT GETTING STUNG
Events draw huge publicity and ambush marketing is a way of associating your brand with an event without being the official sponsor, but the rules and..
Business
Time to plan for a not so bleak mid-winter as 60% of UK consumers are set to splash out this Christmas
Impero’s latest research explores consumer feelings around Christmas following two Covid-thwarted festive seasons and in the mi..
Business
Talkwalker launches Forecasting – an industry first for consumer intelligence
London July 2022 – Talkwalker, the leading consumer intelligence platform has announced the launch of Talkwalker Forecast..
Business
1HQ announces Crown Commercial Service accreditation allowing them to sell services to the UK public sector
London, 11th July 2022: Today, 1HQ the global branding and communication agency, announces it has been appointed as an approved..
Business
Glue42 upends desktop interop market with latest product launch
Glue42 Core+ is the newest addition to a long list of interop innovations enabling firms to create and deploy their own workspa..
Business
AS CONSUMERS OPT-OUT OF MARKETING PERMUTIVE BRINGS PUBLISHERS, BRANDS, AND ADTECH PARTNERS TOGETHER
TO DELIVER RESPONSIBLE ADVERTISING The Permutive audience infrastructure enables the entire adtech ecosystem to operate respons..
Business
Successful sales and marketing alignment is the key to great content
By: Nikki Dawson, Head of EMEA Marketing at Highspot Nikki Dawson, Head of EMEA Marketing at Highspot Sales and mar..
Business
Goodway Group acquires Canton Marketing Solutions to boost its martech and data consulting capabilities
Goodway Group has announced the acquisition of UK-based Canton Marketing Solutions. The business will be merged with its market..
Business
What are the cornerstones of success for high-margin agencies?
By Dennis Kayser, CEO and co-founder, Forecast The business landscape has changed radically in the last two years. Hybrid working is n..
Business
Black Swan Data raises $18.5M from Oxx and AlbionVC as a new age of consumer research dawns
Funding will support further product development and US expansion London, 30th June 2022: Black Swan Data – the data science and con..
Business
Mind the gap! Marketers underinvest in the advertising channel ‘most trusted by consumers’
London, 29th June 2022: Despite being the most trusted source of advertising for consumers, referral accounts for just a small ..
Business
SOURCEPOINT HIRES NEW CHIEF TECHNOLOGY OFFICER AND MAKES STRATEGIC C-SUITE PROMOTION
Chris Chapman joins the data compliance software company to expand its technical offering, with Sourcepoint also making strate..
Business
Coca-Cola Europacific Partners selects Risilience for climate-analytics services
CAMBRIDGE, UK: 28th June 2022: Coca-Cola Europacific Partners (CCEP) has partnered with Risilience, the leading climate-analyti..
Business
Almost a quarter of UK business leaders fear their company may not survive this financial year due to the cost of living crisis
Almost a quarter of UK business leaders (23%) fear their company will not survive the financial year due to the current cost of..
Business
Bargaining over wages can be more effective if done at a sector-level
Wage bargaining can be much more effective for management and employees and therefore can have a positive impact on the perform..
Business
Girlboss be gone: Latest research reveals Gen Z are rejecting hustle culture in favour of balance
Impero’s latest research explores traditional work pressures and its impact on Gen Z. London, 20th June 2022: Award winning cre..
Business
HALL & PARTNERS APPOINTS TALENTED TRIO TO GLOBAL LEADERSHIP TEAM TO ACCELERATE GROWTH AND IMPLEMENT ITS NEW CORPORATE STRATEGY
Rebrand delivers services explicitly focussed on brand strategy, brand performance and campaign performance 15 June, 2022 – L..
Business
Business
New brand experience studio CAYA focusing on modern culture launches in Amsterdam
New brand experience studio CAYA focusing on modern culture launches in Amsterdam
Avantgarde group announces the launch of new brand experience studio focusing on global creative and strategic brand experiences, built around ..
Business
Initials works with Walkers to settle the sandwich debate of #CrispIN vs. #CrispOUT at the Big Sandwich Vote
21st June, Sandwich: This weekend Walkers worked to engage the town of Sandwich to help the brand decide once and for all wheth..
Business
Brit founded Aussie business arrives in the UK with the ability to fast track vocational up skilling and improve business ROI
Recognising the UK’s need to up skill across multiple industries, Cloud Assess, a provider of digital training and assessment s..
Business
94% of UK Employees Frustrated by Workplace Tech: 49% Considering Changing Jobs
LONDON, United Kingdom. – June 9, 2022 – Freshworks Inc., (NASDAQ: FRSH), a software company empowering the people who pow..
Business
3 Ways to Boost Productivity with Improved Workflow Efficiency both at Home and in the Office
Marianne Wiil Stoker, VP of Marketing at Quickchannel The pandemic initiated a new roadmap for businesses, changing everything we knew..
Business
STONEHAGE FLEMING CELEBRATES WOMEN IN LEADERSHIP WITH LAUNCH OF “SFXV”
THE “STONEHAGE FLEMING XV” WILL RECOGNISE FEMALE ENTREPRENEURS AND BUSINESS WOMEN FOR THEIR FINANCIAL, SOCIAL, CULTURAL AND INT..
Business
Scibids Appoints AdTech Veteran Erich Wasserman to Its Board
Co-Founder of MediaMath joins Scibids board during a period of unprecedented growth of its marketing AI to advise on global commercial de..
Business
LeanIX Expands Partnership with SAP to Accelerate Delivery of Business and IT Architecture Transformations
The company now offers an SAP endorsed app to help unleash the combined power of Business Process Transformation and Enterprise..
Business
CARMIGNAC STRENGTHENS ITS BENELUX DISTRIBUTION CAPABILITIES WITH THE APPOINTMENT OF MARNIX VAN DEN BERGE
9th of June 2022 Carmignac announces the appointment of Marnix van den Berge as Head of the Benelux Distribution Team. Marnix..
Business
Avantgarde Group appoints Dr. Lesley Anne Bleakney as new Managing Director and Chief People Officer to oversee Talent and Culture department
Munich, 06 June 2022: Avantgarde Group announces the appointment of Dr. Lesley Anne Bleakney as the global brand experien..
Business
Kore expands leadership team with Vincent Cambonie joining as CFO
31 June 2022:Kore Labs (“Kore”) today announces the appointment of Vincent Cambonie as CFO. Vincent was most recently a Partner..
Business
We are building the best place to work with people who love what they do
By Helen Beurier, Chief People Officer As the way we work continues to evolve, so have we as an employer. Hand in hand with our goal t..
Business
amp sound branding shares Best Audio Brands 2022 expanding index from 100 to 250 brands
Report showcases positive correlation between sonic strategy and brand value, with sonic conscious brands taking the top spots ..
Business
Gen Z killed the advertising star: new research reveals young people avoid ads at all costs
99% of customers ready to hit skips on ads 63% use ad blockers 74% feel bombarded with ads Trust in influencers all but dead..
Business
Strategies for creating a successful company as a female entrepreneur
By: Cherie Kloss, Founder and CEO, SnapNurse It is nothing new, but I would be remiss not to mention how many more obstac..
Business
The rise of BeReal: Can brands compete in an era of authenticity?
Evie Clifton, Paid Social Account Director, Mindshare UK Based around spontaneity, authenticity, and transparency, BeReal is the newes..
Business
HRH QUEEN OF BRANDING
By: Lizzie Hutchison, Senior Copywriter, AML Group I share several things with the queen. First name, birthday, faith, a preference f..
Business
New research quantifies the emotional impact of music on advertising
Comprehensive 12 month research project by SoundOut and Goldsmiths, University of London, quantifies subconscious impact of music, mea..
Business
Three ways Deep Learning can maximise a brand’s return on video ad spend
By Łukasz Abgarowicz, VP of Agencies at RTB House In 2022, consumers’ appetite for video content is stronger than ever and demand is ..
Business