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HOW SMEs CAN INCORPORATE AMAZON’S SUCCESSFUL PRICING TACTICS INTO THEIR OWN STRATEGY

HOW SMEs CAN INCORPORATE AMAZON’S SUCCESSFUL PRICING TACTICS INTO THEIR OWN STRATEGY

Amazon has a relentless commitment to the customer experience – everything it does i..

Monetizing your Bliss

Monetizing your Bliss

By: Eric Lochtefeld As a successful entrepreneur for twenty-five years, I often get ..

U.S. state officials urge support for landmark $26 billion opioid settlement

U.S. state officials urge support for landmark $26 billion opioid settlement

By Nate Raymond (Reuters) -A group of state attorneys general unveiled on Wednesday ..

Australian regulator to probe Amazon.com, eBay and other online markets

Australian regulator to probe Amazon.com, eBay and other online markets

SYDNEY (Reuters) – The Australian antitrust regulator on Thursday kicked off a..

Brands will earn loyalty by prioritising the needs of the digital customer

Brands will earn loyalty by prioritising the needs of the digital customer

by Tom Primrose, Brand Strategist, Curious London When Amazon opened as an online bo..

Learning From How Brands In China Use Customers To Drive Sales

Learning From How Brands In China Use Customers To Drive Sales

By Domenica Di Lieto, CEO of Emerging Communications China is a different place when..

An emotionally connected customer leads to better marketing ROI, says study

An emotionally connected customer leads to better marketing ROI, says study

Brands that create emotional connections with their customers see a greater ROI from..

Five ways to keep your personal data safe from hackers

Five ways to keep your personal data safe from hackers

With a recent study1 revealing that an Apple Airdrop flaw leaves users vulnerable to..

AML and identity checks: Lessons learned from the NatWest case

AML and identity checks: Lessons learned from the NatWest case

Experts share advice to implement watertight AML systems NatWest’s landmark money-la..

WEVEE ANNOUNCES $7M SEED FUNDING TO SUPPORT GLOBAL EXPANSION

WEVEE ANNOUNCES $7M SEED FUNDING TO SUPPORT GLOBAL EXPANSION

WeVee, the first fully-integrated electric vehicle leasing platform, which launched ..

Why It’s More Important Than Ever for Brands to Be Meaningful

Why It’s More Important Than Ever for Brands to Be Meaningful

By: Susan Vidler, European Chief Research Officer, Toluna   Covid-19 has forever cha..

How to bring a brand to Life

How to bring a brand to Life

By: Nick Gold, Managing Director at Speakers Corner The relationship between brands ..

“Sharpen your brand to focus operations and accelerate growth”

“Sharpen your brand to focus operations and accelerate growth”

Oscar Runeland is Director of Brand at Kubi Kalloo, a brand consultancy for the worl..

Best Large Organic Farm named at UK’s only organic awards

Best Large Organic Farm named at UK’s only organic awards

Phone alerts for healthy heifers? Just one of the innovative ideas being trialled at..

Hootsuite chooses Benevity to scale new social impact initiatives globally

Hootsuite chooses Benevity to scale new social impact initiatives globally

Hootsuite leverages Benevity’s employee engagement solution to fuel ‘Beyond the Nest..

UK office workers take just 28 minutes for their ‘lunch hour’

UK office workers take just 28 minutes for their ‘lunch hour’

Workers are missing out on more than eight hours break time during the month Average..

Bossy boots

Bossy boots

By: Global CEO Vanella Jackson, Hall & Partners What do we mean by a brand icon ..

Tech in the movies: The potential impact of cinema’s most famous mobile phones on real-life sales

Tech in the movies: The potential impact of cinema’s most famous mobile phones on real-life sales

Mobile phones have been appearing in movies since the 1980s, but which ones truly ma..

Harnessing the power of video to drive genuine connections through content

Harnessing the power of video to drive genuine connections through content

By Steve Wheen, Founder & CEO, distillery   The way we approach advertising may ..

Three ways packaging can reflect your brand’s ethos

Three ways packaging can reflect your brand’s ethos

Carl Loader, Fulfilment Director at Asendia UK[1] discusses various ways packaging c..

The five digital skills business owners need to succeed in 2021

The five digital skills business owners need to succeed in 2021

The last year has caused a huge shift in the business landscape, with technology and..

The role of social media in B2B brand building

The role of social media in B2B brand building

Jennifer Brennan is a Digital Strategist at B2B tech marketing specialist, Fox Agenc..

Clarity, consistency and specificity of communication

Clarity, consistency and specificity of communication

By: Lisa Shaddick, MD of a global marketing comms agency of 18 people (www.weareinda..

The future office and hybrid working environments

The future office and hybrid working environments

By: Simen Teigre, CEO and Founder of Neat The COVID-19 pandemic radically changed t..

Remote working: short-term fix, long-term impact

Remote working: short-term fix, long-term impact

How has remote working technology affected business? As we approach the end of compu..

Building Associations to be a Hero Brand

Building Associations to be a Hero Brand

By: Nate Holmes, Product Marketing Manager, Widen   Brand association – the m..

Brand Building: The Imperatives of Social Media Marketing

Brand Building: The Imperatives of Social Media Marketing

Yuval Ben-Itzhak, Emplifi Chief of Strategy Nike’s CEO called it. He said that “toda..

Tech-entrepreneur launches new unique networking platform to help business owners connect

Tech-entrepreneur launches new unique networking platform to help business owners connect

A South Yorkshire-based tech entrepreneur is hoping to transform the way in which bu..

UK Cyber Security Council Granted Charitable Status

UK Cyber Security Council Granted Charitable Status

The Council’s confirmed status as a charitable organisation further supports ..

Coca-Cola raises revenue forecast as demand rebounds on reopening boost

Coca-Cola raises revenue forecast as demand rebounds on reopening boost

(Reuters) – Coca-Cola Co raised its full-year sales and profit forecasts on We..

Vaccine deserts: The poor nations trailing in the fight against COVID-19

Vaccine deserts: The poor nations trailing in the fight against COVID-19

By Nita Bhalla and Anastasia Moloney NAIROBI/BOGOTA (Thomson Reuters Foundation) ..

Netflix’s gaming foray will cost time and money – Wall St

Netflix’s gaming foray will cost time and money – Wall St

By Nivedita Balu and Akanksha Rana (Reuters) – Wall Street analysts welcomed N..

Dollar demand persists even as stocks recover

Dollar demand persists even as stocks recover

By Elizabeth Howcroft LONDON (Reuters) – Currency markets still showed signs o..

Eyeing IPO, Volvo Cars to take full control of its Chinese business

Eyeing IPO, Volvo Cars to take full control of its Chinese business

By Niklas Pollard and Yilei Sun STOCKHOLM/BEIJING (Reuters) -Volvo Cars has struck a..

Germany sets out flood relief funding, hopes of finding survivors fade

Germany sets out flood relief funding, hopes of finding survivors fade

By Kirsti Knolle and Riham Alkousaa BERLIN (Reuters) -A relief official dampened hop..

SoftBank’s robotics ambitions short circuit as Pepper loses power

SoftBank’s robotics ambitions short circuit as Pepper loses power

By Sam Nussey TOKYO (Reuters) -When SoftBank Group Corp’s CEO Masayoshi Son un..

Oil retreats on surprise rise in U.S. stocks, weakening demand outlook

Oil retreats on surprise rise in U.S. stocks, weakening demand outlook

By Sonali Paul and Roslan Khasawneh SINGAPORE (Reuters) -Oil prices fell on Wednesda..