After a competitive pitch, Impero has been appointed to support FutureLearn in better defining their target audience and identifying ways to stand out from competition.
London, 17th August 2022: Leading online learning platform, FutureLearn, has appointed creative agency, Impero, to deliver a strategic brand project ahead of a campaign creative set for Autumn.
Impero is set to provide a value proposition, audience research that will enable a deeper customer understanding, and mapping to help design an iconic brand identity that will help FutureLearn stand out amongst competitors, increasing credibility and value perception.
The objective of the partnership is to provide clarity around its core audience identification, creating a clear brand identity with purpose and intent.
Emily Winterbourne, Managing Director at Impero, says: “FutureLearn is at the forefront of providing digital education, so when they came to us with this challenge, we were delighted to help play a part in evolving the brand in a way that showcases the full extent of the amazing work they do.
Robert Gill, VP Marketing at FutureLearn added: “Impero are helping us get started on a journey which is fundamental to the success of our marketing strategy and will carry us through for the next 5-10 years. It’s essential that we have a clear focus on our target audience that will deliver business growth now and in the future, and we’re so excited to be on that journey together.”