# WPP lowers full-year forecast as tech clients curb spending
Published: 2023-08-04
Category: Headlines
Category URL: https://brandsjournal.com/category/headlines/
Meta Title: WPP Lowers Full-Year Forecast Amid Tech Spending Cuts
Meta Description: WPP downgrades growth forecast to 1.5-3.0% after lower tech spending in North America. CEO highlights strong performance in all regions except U.S.
URL: https://brandsjournal.com/wpp-lowers-full-year-forecast-as-tech-clients-curb-spending/

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## WPP lowers full-year forecast as tech clients curb spending   LONDON (Reuters) -WPP, the world’s biggest advertising group, downgraded its full-year like-for-like growth forecast to 1.5-3.0% from 3-5% after lower spending from tech clients caused its revenue in North America to decline in the second quarter.    Chief Executive Mark Read said the group delivered a “resilient” performance in the first half, with growth accelerating in all regions except the United States.    “(The U.S.) was impacted in the second quarter by lower spending from technology clients and some delays in technology-related projects,” he said on Friday.    “China returned to growth in the second quarter albeit more slowly than expected.”    The British company reported a 2.0% rise in like-for-like revenue less pass-through costs to 5.81 billion pounds ($7.39 billion) in the first half.    ($1 = 0.7865 pounds)    (Reporting by Paul Sandle; editing by William James)


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