# Unilever to scoop up frozen yogurt brand Yasso
Published: 2023-06-15
Category: Headlines
Category URL: https://brandsjournal.com/category/headlines/
Meta Title: Unilever Acquires Frozen Yogurt Brand Yasso
Meta Description: Unilever expands premium ice-cream portfolio with purchase of Yasso, catering to growing demand for healthier snacks in strategic move.
URL: https://brandsjournal.com/unilever-to-scoop-up-frozen-yogurt-brand-yasso/

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## Unilever to scoop up frozen yogurt brand Yasso   (Reuters) – Unilever said on Wednesday it is set to acquire frozen yogurt brand Yasso Holdings in North America, adding to its roster of premium ice-cream brands like Ben & Jerry’s, Magnum, and Talenti.    The consumer goods giant said its acquisition of Boulder, Colorado-based Yasso falls in line with its strategy to upscale the ice cream division and cater to rising demand for healthier snack options.    Unilever did not disclose financial details related to the deal, which is set to close in the third quarter of 2023.        (Reporting by Rishabh Jaiswal in Bengaluru and Abigail Summerville in New York; Editing by Maju Samuel)


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