The first thing you need to realize when starting a new business is that there will be some ups and downs, and that my business has been there too. Google Business has literally swept up the carpet under any internet business review and listing sites like Yelp, being among the most important online business review tools for business professionals and other individuals looking for local businesses. Every time someone offers a suggestion on their Google-powered phone (and there are hundreds of these) they’re likely searching for a local business. So if you don’t have your own business to promote, the next best thing is to look for other businesses in the area that you may be able to advertise your own business on.
If you’ve ever used Google or Yahoo Search Engines to find information about any kind of business, chances are you’ll have come across a few websites that offer reviews on the local businesses. You can look at these reviews and see which businesses have gotten the best reviews. To locate the reviews, just type the words “reviews” into Google or use the command Google to find reviews. For example, if you type in the phrase “local business review” you should come up with all the review websites that offer reviews on local businesses.
Next, after reading the reviews, see what kind of information you can find on My Business. For example, can they help you find a legitimate, honest business, or do they give business the bad end of the stick? In other words, do they tell you upfront that the business isn’t worth your time, because it’s overpriced or doesn’t have all the service that it says it does. Do they offer testimonials from former customers? This is helpful because it gives you a feel for how they actually operate.
Once you’ve found the business you want to promote, find a way to get traffic to your website. Make sure that the website is easily found by people who need to get in touch with your business. Find a way to write on your blog. Use articles that can be repurposed and put to your website. If you have a blog then you could add in ads.
To start marketing your My Business website, join as many social networking sites as you can. The more people you have promoted your website, the better your search engine ranking will be, and your ranking will rise. If you haven’t already found one, Facebook and Twitter are two very good ones to join.
Once you’ve established a good page and some backlinks from your My Business page, try using search engines to find people who might be interested in your local market. There are many places that you can use inbound links to help get people looking at your website.
Finally, you need to get traffic to your website. This is where the advertising campaigns come in. If you’re using article marketing to get people to your website, you may want to look at creating quality content for these articles.
The more people are able to get to your My Business website, the better it is for your overall marketing. The more people you can get to visit your website, the more people you’re likely to get to click through to your other marketing campaigns, and thus increase your overall business. As a general rule, you should always have at least one of your marketing campaigns active at all times. That’s because, if you don’t, then you’re not likely to make as much money as you could from the campaigns you do have going at any given time.