These four powerful advertising techniques are virtually the foundations of any successful business today. Master them, and you have a solid foundation: TOOLS. Branding is the first step, but beyond that you need to know how to promote your goods and services. There are many ways to do this, but all of them are fallible, so it’s important that you have a solid system that works. Here are your best options for advertising.
o Email marketing is one of the most effective advertising techniques for many reasons. First of all, it allows you to make sure that you’re reaching out to the right people who actually want what you’re offering. Second, because there’s so much potential to mess up your reputation, advertisers want to be sure that the people they send email invitations to are who they think they are.
o Online advertising techniques include both blogs and social networking sites. Many individuals get into online marketing in part because they enjoy participating in the comments section of a blog or forum. For marketers, this is a great way to promote and sell to potential consumers, while also maintaining a level of interactivity that keeps consumers interested in their products. Brands with strong comments sections encourage repeat purchases as consumers eagerly discuss which products they like best and why. For gourmet ads, this is a great way to sell items not covered by traditional media and it’s especially effective when consumers are curious about why another store’s goods are selling better than theirs.
o Search engine optimization is one of the best advertising techniques used by many brands and Internet marketers. It takes time to get in search engine rankings, but once there, it’s an easy way to draw attention to websites. SEO is an ever evolving field, but the basic principles haven’t changed much over the years. The keyword-optimized articles and website content help to make sure that a website appears near the top of search results pages whenever consumers use related keywords. This makes it easier for potential customers to find businesses nearby.
o Video production is among the best advertising techniques used today. Many websites feature entertaining, informative videos about what consumers can expect from certain brands. The company then pays for the right to post these videos on YouTube, Vimeo and other video hosting sites. The most popular form of advertising includes trailers for movies or television shows. These videos are designed to give viewers an idea of what they can expect to see if they choose a certain brand. These videos help consumers decide whether they should spend money at a business or if they should try a more general product.
o Color psychology is a set of advertising techniques that allows a brand to manipulate consumers by using colors to express feeling or emotions. Some well known brands that utilize color psychology include KFC, Disney and even Nickelodeon. Because emotions trigger memory, using colors to invoke feelings in consumers helps marketers persuade them to spend money with a particular organization.
o The bandwagon technique is another way that organizations use advertising to bring in new customers. Companies create one big ad campaign and hope that it will attract enough interest to bring in a large base of new customers. After that, they slowly add more smaller ads to the mix to keep people interested in their products or services. Although this strategy has worked for many companies, it can be costly because it requires many resources.
o Visual advertising takes advantage of technology to give companies ads that have real-life impact. Many products can now be put to full color advertisements or animations that play on TV screens. Both methods work to make ads more appealing to consumers because they are able to provide details like what the product or service does when viewed with the appropriate device. Each of these techniques has pros and cons that companies need to consider before deciding which one they wish to use.
