Top 7 Digital Marketing Tools

There are so many digital marketing tools out there, it can become confusing as to which are the best. But before getting into the best ones, you have to know what your marketing goals are first. Are you wanting to promote a brand new website? Or are you more interested in improving on the techniques you already have in place? Either way, there are digital marketing tools out there that will help you achieve those goals.

One of the most important things to remember when using digital marketing tools is that they need to fit your particular marketing goals. Sometimes, small businesses don’t have clear goals in mind, and they try to do too much when they’re not ready for that. The best way to get started is to define your target market, and then start implementing a strategy for marketing to them. The best news is this: All of that research can be done for you, all you have to do is implement.

Do you want to know a secret about digital marketing tools that you can put to use right now? It’s all about keywords. Researching keywords will tell you what people are searching for online. So the next time you’re doing research on Facebook, do so on Facebook and look at the top searches for each of your keywords. These are the keywords you want to use in your marketing campaigns. You’ll be able to use these keywords to target your audience.

Another one of the best digital marketing tools available for small businesses is email marketing. Email campaigns can be very effective if they are well thought out. And if you have an opt-in list, you’ll have an instant goldmine to tap into. However, an email campaign can only work if you’re tracking the results it is generating. Fortunately, most email campaigns include some kind of analytics so you can see exactly where your campaigns are leading and how effective they are.

One of the best email marketing tools available for businesses is popularly used by Google – mailchimp. Mailchimp is a powerful tool allowing businesses to manage all their contacts and emails from one centralized location. If you want to reach a specific market, this is a great way to do so. Best of all, if you use the advanced options available, you can build a mailing list that will be very profitable. You can even let mailchimp help you decide what tactics work best for your marketing campaigns.

Another tool available for email marketing campaigns is known as Aweber. Aweber is a social network marketing platform that allows marketers to interact with their clients and fans. It’s a great platform to test new tactics or ways to generate more leads for your business. One awesome feature of amber is its ability to track your progress. So if you’re not getting as many leads as you’d like, you can find out why and how you’re doing.

Digital marketing automation tools like landing page to capture plugins and web analytics also allow marketers to see which landing pages or ads are converting. Landing page capture plugins allow you to create a simple landing page for your clients and entice them to ‘opt-in’. Web analytics lets you see which ads are performing and which ones are not performing.

Some of the best tools to integrate into your website are Google analytics, web analytics and social media analytics from Buffer, Google+, Facebook and Twitter. All three services are free to set up but may require a monthly fee if you want all the bells and whistles. With all these great tools at your disposal, you’ll be surprised how easy it can be to incorporate them into your campaign. It’s just smart when it comes to marketing.