# Top 5 most estimated expensive halftime performances
Published: 2022-03-01
Category: Opinion
Category URL: https://brandsjournal.com/category/opinion/
Meta Title: Most Expensive Super Bowl Halftime Shows Revealed
Meta Description: Find out which halftime shows were the priciest per second and per minute, with behind-the-scenes production costs and viewer counts revealed. Check out NoDepos
URL: https://brandsjournal.com/top-5-most-estimated-expensive-halftime-performances/

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[**NoDepositDaddy.com**](https://www.nodepositdaddy.com/)

**Year**

**Artist (s)**

**$ Reported production cost**

**Performance duration**

**Viewership count on YouTube**

**$ Estimated cost per second**

**1st**

2020
Shakira, Jennifer Lopez

$13,000,000

14:21

221,000,000

$15,099

**2nd**

2015
Katy Perry

$10,000,000

12:35

62,000,000

$13,245

**3rd**

2016
Coldplay

$10,000,000

13:12

85,000,000

$12,626

**4th**

2017
Lady Gaga

$10,000,000

13:34

73,000,000

$12,285

**5th**

2021
The Weeknd

$7,000,000

14:18

44,000,000

$8,159

[NoDepositDaddy.com](https://www.nodepositdaddy.com/) can reveal **the most expensive halftime Superbowl show** was the 2020 performance **by Shakira and Jennifer Lopez** at the Hard Rock Stadium in Florida. With a performance duration of 14 minutes and 21 seconds and [reports](https://finance.yahoo.com/news/cost-5-high-profile-super-200039120.html#:~:text=2017%3A%20Lady%20Gaga%2C%20%2410%20million) suggesting the production cost valued at $13million; the iconic show is estimated to have cost **$15,099 per second** and a whopping potential **$905,923 per minute**. This performance is also noted to have been the most popular, racking up an impressive 221 million views for the 15 song setlist.

**Placing second is the Katy Perry** halftime show in 2015 at the University of Phoenix Stadium in Arizona. With a duration of only 12 minutes and 35 seconds and a [reported](https://www.reuters.com/article/us-football-nfl-superbowl-halftime-idUSKBN1ZV3TC) production cost of $10million, **one second** of the performance is estimated to have cost **$13,245** and **$794,702 per minute**. The performance that famously featured shark back up dancers and infamous ‘backpack kid’ has racked up 62 million YouTube views with an 8 song setlist.

The **third most potentially expensive halftime performance per second was by Coldplay** in 2016 at California’s Levi Stadium. With a performance duration of 13 minutes and 12 seconds, and a [reported](https://www.nickiswift.com/323620/this-is-how-much-money-the-super-bowl-halftime-show-costs/) budget of $10million, the halftime show is estimated to have cost **$12,626 per second** and **$757,576 per minute**.

Following closely behind **in fourth** with 73 million views on YouTube is the 2017 halftime performance by **Lady Gaga** at the NRG Stadium in Texas. With her 7 song setlist running at 13 minutes and 34 seconds and [reported](https://finance.yahoo.com/news/cost-5-high-profile-super-200039120.html#:~:text=2017%3A%20Lady%20Gaga%2C%20%2410%20million) production costs of $10million, the performance is estimated to have cost **$12,285 per second** and **$737,101 per minute**.

**Rounding off the top 5** of most expensive halftime shows per second is the 2021 performance by **The Weeknd** at the Raymond James Stadium in Florida. With a 9 song setlist, the performance was 14 minutes and 18 seconds long, with a [reported](https://www.elle.com/culture/celebrities/a30750062/super-bowl-halftime-show-payment/) production cost of $7million – which The Weeknd fronted himself – it is estimated **per second** of the performance was **$8,159,** reaching **$489,510 per minute**!

**Most popular halftime show of the last 10 years**

**Year**

**Stadium**

**Artist (s)**

**Setlist**

**Highest Viewed YouTube Performance**

**1st**
2020

Hard Rock Stadium

(Miami, Gardens, Florida)

Shakira, Jennifer Lopez

15

221,000,000

**2nd**
2016

Levi’s Stadium

(Santa Clara, California)

Coldplay

7

85,000,000

**3rd**
2017

NRG Stadium

(Houston, Texas)

Lady Gaga

7

73,000,000

**4th**
2015

University of Phoenix Stadium

(Glendale, Arizona)

Katy Perry

8

62,000,000

**5th**
2021

Raymond James Stadium

(Tampa, Florida)

The Weeknd

9

44,000,000

**6th**
2013

Mercedes-Benz Superdome

(New Orleans, Louisiana)

Beyonce

9

42,000,000

**7th**
2018

U.S. Bank Stadium

(Minneapolis, Minnesota)

Justin Timberlake

11

27,000,000

**8th**
2012

Lucas Oil Stadium

(Indianapolis, Indiana)

Madonna

5

20,000,000

**9th**
2019

Mercedes-Benz Stadium

(Atlanta, Georgia)

Maroon 5

10

18,000,000

**10th**
2011

Cowboys Stadium

(Arlington, Texas)

The Black-Eyed Peas

8

4,000,000

**We hope you find this release of use!**

If you have any questions, please don’t hesitate to contact me. For editorial images on the top 5 performers mentioned, please see the Dropbox link [**here**](https://www.dropbox.com/sh/w7tmts30zyyd0xj/AAC8t2uyFLyT8FMrI2TMjkgRa?dl=0), we do ask that you please credit the images appropriately.

Have a great rest of your week and stay safe!

All the best,

Amelie

[Journalistic.org](http://www.journalistic.org/)

Recently published: [“National Backward Day: Celebrities with the luckiest genes”](https://www.hola.com/us/celebrities/20220131309052/the-celebrities-that-have-aged-in-reverse-1/) – HOLA!

Methodology

1. [NoDepositDaddy.com](https://www.nodepositdaddy.com/) were curious to uncover which Superbowl halftime show was potentially worth the most per second of the performance, and which performance was the most popular.
2. Firstly, due to the halftime show performers infamously known for not being paid for the performance but for the production budget to be covered, each halftime show’s estimated production budget was then noted using a variety of reported sources.
3. The production budget was then divided by the duration of the performance to uncover the estimated amount each second of the performance was worth.
4. To then uncover which halftime show was the most popular of the last 10 years, [NoDepositDaddy.com](https://www.nodepositdaddy.com/) searched each show on YouTube and ranked each performance by the video with the highest number of views, thus determining the most popular.

\*All data was collected on 07/02/2022 and is accurate as of then.


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