Social media marketing can sometimes be a great dynamic powerhouse which solidifies brand, generates quality leads, andokes sales. Or, it can also be a time-consuming, task-oriented blunder. Social media, when done right, can be one of the most powerful marketing channels available to small business owners. But not all social media marketing efforts are created equal.
Just like any marketing channel, you want your social media advertising efforts to generate positive results – fast. While there are some exceptions, a solid strategy requires at least some follow-through from your brand. In order to see results, you have to commit to strategic plans that complement your current marketing mix. These include: consistent product messaging and customer contact; relevant and compelling content; and targeted networking opportunities within the target market niche. These strategies must be in place to generate tangible results and meet the needs and goals of your target audience.
Social marketing is all about constant engagement with your customers. If your goal is to build a social and community that bring in new customers and generates consistent sales, here are some of the best practices for getting the most out of this powerful marketing channel. The first rule is to create an engaging and accessible website. This includes but is not limited to:
As you launch your new media marketing campaign, you need to start with good content. It should be informational, well-written, and entertaining. The most successful online advertising campaigns include articles, short posts, videos, podcasts, and short informational videos. Combine these content types with effective branding and effective ad copy to realize measurable results.
A key strategy to build new customers and drive consistent sales includes using a managed service provider as your online marketing partner. By working with a third party company, you gain the benefit of expert knowledge, experience, and guidance. You also gain the benefit of streamlined ad creation, high-converting website design, and high-performance marketing. By using a managed service, you can spend more time focusing on core strategies and less time focusing on new customer acquisitions.
Social media is a great way to stay connected with your customers and build strong relationships. It’s a great way to interact with your followers, respond to their comments and questions, and share valuable content. One of the easiest ways to get started is to utilize automation to place ads in the right places. This will allow you to manage your ad budget while spending time creating great content. Ad software can help you place ads in a variety of places and track your results based on demographics.
Social media advertising campaigns need to be strategically implemented to reach the right audiences. For example, it’s not a good idea to advertise during football games or during the start of cold weather. Instead, focus your efforts during these times when people are most likely to be actively engaging with the Internet. Another way to think about it is that the best time for an advertisement campaign is in the morning, after the afternoon commute has passed, or when people are most active on the Internet. That being said, the size of your ad budget will directly impact the types of markets you are able to serve.
Social media advertising works if done properly. You must ensure that all your bases are covered: your keywords, your ads, your content, your branding and your consistency sales tactics. If you want to see results, make sure you dedicate a portion of your day one day to implementing an effective social media targeting strategy.