Five approaches to digital marketing in the new normal

By Ricardas Montvila, Senior Director, Global Strategy, Mapp The Coronavirus pandemic has triggered unprecedented changes to life in general and marketing in particular. But marketers need to be preparing for what happens next. I expect there will be a significant realigning of digital

8 Tips When Making Your Logo

By Tom Bourlet, The stag company. Creating a great logo is an integral part of building your brand, making a design that people will quickly remember and associate instantly with your business the moment they spot it. The style you

Brand identity – more than just a logo

By Erica Wolfe-Murray. ‘leading innovation and business expert’, she is the author of ‘Simple Tips, Smart Ideas: Build a Bigger, Better Business’, finalist in the Business Book Awards 2020. My name is Erica Wolfe-Murray. When people who know me hear

Equiniti rebrands as EQ

Equiniti changes name to EQ to unify branding across its core business divisions EQ provides accessible digital services for regulated markets, specialising in equity and investment products, pensions, payments and regtech Name change symbolises strengthened purpose, says Chief Executive Guy